Wingman
PaidConversation intelligence platform by Clari that delivers real-time coaching cues and battlecards to sales reps during live calls
What is Wingman?
Wingman is a real-time conversation intelligence platform owned by Clari, the revenue operations leader that acquired the startup in 2022. Wingman's biggest differentiator is in-the-moment coaching: while most CI tools like Gong and Chorus focus on post-call review and analysis, Wingman surfaces live battlecards, objection responses, and competitor intelligence on-screen while the rep is still in the meeting. If a prospect mentions a competitor or raises a pricing objection, Wingman automatically pops up a talking point or snippet from a prior successful call. This real-time coaching is most valuable for BDRs, SDRs, and newly-ramped AEs who benefit from guardrails during discovery and demo calls. Wingman also includes the standard conversation intelligence features — call recording, transcription, speaker separation, topic tracking, and coaching scorecards — plus CRM sync with Salesforce and HubSpot. Since being acquired by Clari, Wingman has been integrated into Clari's broader revenue platform for customers who want conversation data flowing directly into their forecast and pipeline analytics.
⚡ Quick Verdict
Sales teams with junior reps (SDRs, BDRs, new AEs) who benefit from real-time coaching during live calls
Senior sales teams who don't need in-call prompts and want lean post-call analysis only
Custom pricing via Clari sales — typically $60-120 per user per month
No — paid plans only
Real-time in-call battlecards and coaching cues, not just post-call analysis
No free plan and now sold through Clari's enterprise motion
Bottom line: Wingman scores 4.3/5 — Best for teams that want to coach reps in-the-moment rather than after the call is over.
Pricing
No free plan. Wingman is sold by Clari through an enterprise sales motion with custom pricing. Public pricing is not disclosed, but industry benchmarks suggest Wingman typically runs $60-120 per user per month on annual contracts, with bundled Clari + Wingman packages commonly priced higher. There is no self-serve signup — you book a demo through the Clari website to get a quote. Contract minimums and seat thresholds apply, and most deals are annual or multi-year. Discounts are available for high-volume commitments and multi-module Clari purchases.
Key Features
- Real-time battlecards during live calls
- AI call recording across Zoom, Google Meet, Microsoft Teams
- Automated transcription and speaker separation
- Competitor mention alerts and objection handling cues
- Coaching scorecards and call snippets for managers
- CRM sync with Salesforce and HubSpot
- Topic tracking and keyword alerts
- Integration with Clari's revenue operations platform
- SOC 2 Type II and GDPR compliance
Pros & Cons
Pros
- Unique real-time coaching feature — battlecards appear during live calls
- Part of Clari's broader revenue platform with deep pipeline integration
- Strong for onboarding and coaching junior reps
- Mature CRM sync and call recording
Cons
- No free plan or self-serve option
- Sold through Clari enterprise motion, limiting access for small teams
- Post-call analysis less deep than pure conversation intelligence leaders
FAQ
What makes Wingman different from Gong?
Wingman's headline feature is real-time battlecards and coaching cues that appear during live calls, while Gong focuses on post-call analysis and review. If a rep hears a competitor name or pricing objection, Wingman automatically surfaces the right battlecard on their screen in the moment. Gong has much deeper post-call analytics, coaching workflows, and forecasting. Teams with junior reps often prefer Wingman for the in-call safety net.
Is Wingman free?
No. Wingman is sold by Clari with custom enterprise pricing and no free tier. The only way to evaluate it is through a Clari sales call with a custom demo. For a free alternative, consider Avoma's free plan, Fireflies' free tier, or tl;dv.
Who owns Wingman?
Wingman is owned by Clari, which acquired the company in October 2022 for an undisclosed amount. Clari is the market leader in revenue operations and forecasting, and Wingman's conversation intelligence now feeds directly into Clari's pipeline analytics for customers who buy the combined platform.
How much does Wingman cost per user?
Wingman does not publish pricing. Industry reports suggest $60-120 per user per month on annual contracts, with bundled Clari packages costing more. Contracts are negotiated with a Clari sales rep and typically require annual commitment and minimum seat volumes.
Does Wingman support real-time coaching?
Yes — that's Wingman's core differentiator. During a live Zoom, Teams, or Google Meet call, Wingman detects mentions of competitors, pricing, objections, or specific topics and automatically surfaces the right battlecard, objection response, or reference snippet on the rep's screen. This is most useful for SDRs and newly-ramped AEs who need guardrails during discovery and demo calls.
Can Wingman replace Gong at a mid-market sales org?
For teams that prioritize real-time coaching and Clari integration, yes. Wingman covers the core conversation intelligence use cases — recording, transcription, coaching, CRM sync — plus its unique live battlecard feature. Where Gong wins is depth of post-call analytics, forecasting, and a larger customer base with more mature integrations. The two tools increasingly compete on overlapping ground.
What video platforms does Wingman support?
Wingman supports Zoom, Google Meet, Microsoft Teams, and Webex for video calls, plus dialer integrations with RingCentral, Aircall, Dialpad, and other cloud phone systems for traditional sales calls.
📋 Good to know
Enterprise signup via Clari. Typical deployments take 2-4 weeks including CRM integration, battlecard setup, and rep onboarding. Clari customer success team leads implementation.
SOC 2 Type II, GDPR compliant. Enterprise controls for data retention and audit logging. Encrypted at rest and in transit.
Wingman is sold as part of Clari's enterprise motion. Upgrade decisions involve adding seats, adding Clari modules (forecast, pipeline), or moving to higher-tier Clari contracts.
Moderate. Reps adapt quickly to real-time battlecards, but managers and enablement teams need 1-2 weeks to configure battlecard content and coaching scorecards.