Attention
PaidAI sales assistant that auto-updates CRM fields and drafts follow-up emails from call transcripts in real time
What is Attention?
Attention (attention.tech) is an AI sales assistant startup that focuses on a specific problem: eliminating the manual data entry and follow-up emails that consume 20-30% of a sales rep's day. Unlike full conversation intelligence platforms like Gong or Chorus.ai, Attention is optimized for post-call automation: after a Zoom, Google Meet, or Teams call ends, Attention's AI reads the transcript, automatically fills in CRM fields (next steps, budget, decision criteria, competitors, close date), drafts a personalized follow-up email the rep can send with one click, and updates opportunity stages and notes in Salesforce or HubSpot. The result is a sales rep who can run back-to-back discovery calls without touching the CRM — Attention does the admin work. Attention also includes AI scorecards for coaching, playbook adherence scoring, and battlecards, but its standout value proposition is time saved on non-selling activities. The company has raised funding from Tiger Global and other investors and is popular with fast-growing SaaS sales teams that prioritize rep productivity over deep analytics.
⚡ Quick Verdict
Fast-growing SaaS sales teams where reps are drowning in CRM data entry and follow-up emails
Teams primarily focused on deep analytics and forecasting rather than rep productivity automation
Custom pricing — typically $100-200 per user per month
No — paid plans only
Automated CRM updates and AI-drafted follow-up emails after every call
Less depth in analytics and forecasting than Gong or Chorus
Bottom line: Attention scores 4.4/5 — The right pick if your main pain is manual CRM data entry, not deep sales analytics.
Pricing
No free plan. Attention uses quote-based pricing through a sales demo. Public pricing is not disclosed, but industry benchmarks suggest Attention typically runs $100-200 per user per month on annual contracts. Pricing depends on seat count, feature modules (CRM automation, scorecards, playbooks, battlecards), and CRM integration complexity. Minimum contract commitments apply, and discounts are available for larger deployments. There is no self-serve trial — all evaluations go through a scheduled demo with the Attention sales team, typically followed by a short pilot for qualified buyers.
Key Features
- Automated CRM field updates after every call (Salesforce, HubSpot)
- AI-drafted follow-up emails personalized to the conversation
- Call recording and transcription across Zoom, Teams, Google Meet
- AI scorecards and playbook adherence scoring
- Real-time battlecards during live calls
- Deal intelligence and opportunity hygiene alerts
- Meeting summaries with action items and next steps
- Slack integration for post-call notifications
- SOC 2 Type II and GDPR compliance
Pros & Cons
Pros
- Unique focus on CRM automation and follow-up email drafting
- Saves reps hours per week on non-selling administrative work
- Strong AI-generated follow-up emails that match the call's tone
- Well-funded startup with fast product velocity
Cons
- No free plan or self-serve signup
- Less analytical depth than Gong or Chorus for large-scale forecasting
- Smaller customer base than incumbent CI platforms
FAQ
What does Attention actually do differently from Gong?
Attention's core value proposition is post-call automation, not analytics. After each call, Attention reads the transcript, auto-populates CRM fields (budget, timeline, competitors, decision makers, next steps), and drafts a personalized follow-up email the rep can send with one click. Gong focuses on recording and analyzing conversations for coaching and forecasting. If your reps are drowning in CRM data entry, Attention saves hours per week. If you want deep analytics, Gong is more complete.
How much does Attention cost?
Attention does not publish pricing. Industry benchmarks suggest $100-200 per user per month on annual contracts, depending on feature modules, seat count, and CRM integration complexity. All pricing is quote-based and requires a sales demo. Minimum seat commitments apply.
Does Attention have a free plan?
No. Attention is paid-only with no free tier and no public self-serve trial. Evaluations happen through a scheduled demo and a short pilot for qualified teams. For a free alternative that focuses on meeting notes, try Fireflies, Otter, or tl;dv.
Which CRMs does Attention integrate with?
Attention's core integrations are Salesforce and HubSpot, with bi-directional sync for auto-updating fields on opportunities, accounts, and contacts. Attention also integrates with Outreach, Salesloft, Apollo, Slack, Gmail, and Outlook for workflow automation beyond the CRM itself.
Can Attention replace a sales ops analyst?
For certain tasks, partially. Attention automates the data entry that sales ops traditionally monitors — ensuring every opportunity has next steps, budget, decision criteria, and close dates filled in after each call. It won't replace forecasting, territory management, or quota planning, but it can dramatically reduce the 'pipeline hygiene' busywork that sales ops teams chase down manually.
What video platforms does Attention support?
Attention supports Zoom, Google Meet, Microsoft Teams, and Webex. It joins calls as a notetaker bot, records, transcribes, and then applies AI for post-call automation. Dialer integrations support RingCentral, Aircall, and Dialpad for traditional phone-based sales.
Is Attention secure for enterprise use?
Attention is SOC 2 Type II certified and GDPR compliant. Enterprise contracts include admin controls for data retention, SSO, audit logging, and user access management. Recordings are encrypted at rest and in transit. For highly regulated industries, additional security reviews may be required.
📋 Good to know
Sign up through a sales demo at attention.tech. Implementation takes 1-2 weeks including CRM integration, playbook configuration, and rep onboarding.
SOC 2 Type II, GDPR compliant. Enterprise controls for data retention, SSO, and audit logging. Encrypted at rest and in transit.
Most customers start on a standard annual plan. Upgrade decisions typically involve adding seats, enabling additional feature modules (battlecards, playbooks), or extending to multi-year contracts.
Low. Reps experience Attention as automation that just happens — there's minimal UI for them to learn. Admins need 1-2 weeks to configure CRM mappings, playbooks, and scorecards.