Brand24
PaidAI-powered brand monitoring, social listening, and reputation tracking platform
Quick Verdict
PR professionals, marketers, and agencies tracking brand reputation
Social media scheduling, content creation, or ad campaign management
Individual — $99/month ($79/mo annually): 3 keywords, 2,000 mentions/month, 1 user, updates every 12 hours, basic sentiment analysis.
Team — $179/month ($149/mo annually): 7 keywords, 10,000 mentions/month, unlimited users, hourly updates, AI sentiment analysis, and PDF reports.
Pro — $249/month ($199/mo annually): 12 keywords, 40,000 mentions/month, unlimited users, real-time updates, AI insights, emotion analysis, topic analysis, and white-label reports.
Enterprise — $499/month ($399/mo annually): 25 keywords, unlimited mentions, dedicated account manager, custom integrations, API access, and priority support.
No (14-day free trial available)
Real-time brand mention tracking across 25M+ sources with AI-powered sentiment and emotion analysis
Monitoring only — no content scheduling or publishing capabilities
Bottom line: Brand24 scores 4.4/5 — a strong choice for teams that need dedicated brand monitoring and social listening without the bloat of an all-in-one social media suite. Excellent AI-driven insights at a competitive price point.
What is Brand24?
Brand24 is an AI-powered social listening and brand monitoring platform that tracks mentions of your brand, products, competitors, or any keyword you choose across the internet. Founded in 2011, the platform has grown into one of the most trusted media monitoring tools, scanning over 25 million online sources in real time including social media platforms (Facebook, Instagram, X/Twitter, LinkedIn, YouTube, TikTok, Reddit, Telegram, Twitch), news sites, blogs, forums, podcasts, review sites, and newsletters.
What sets Brand24 apart from basic monitoring tools is its advanced AI layer. The platform uses natural language processing to automatically classify every mention by sentiment (positive, negative, or neutral) and by emotion (admiration, anger, disgust, fear, joy, or sadness). AI Topic Analysis clusters related mentions into themes so you can see what topics drive conversation about your brand. The AI Insights feature generates automated summaries and recommendations based on your monitoring data, saving hours of manual analysis.
In January 2026, Brand24 launched its MCP (Model Context Protocol) integration, allowing users to query their monitoring data directly through AI assistants like ChatGPT, Claude, or other AI agents. This means you can ask natural-language questions about your brand mentions, sentiment trends, or competitive positioning and get instant answers from your monitoring data — a significant step toward making social listening more accessible and actionable.
Brand24 also includes an LLM Monitoring tab that tracks how AI-assisted search engines like ChatGPT, Perplexity, and Google AI Overviews represent your brand. As AI search grows, knowing whether AI models recommend or misrepresent your brand becomes increasingly critical for reputation management. This feature positions Brand24 ahead of most competitors who have yet to address AI search visibility.
Pricing starts at $99/month for the Individual plan (3 keywords, 1 user) and scales to $499/month for Enterprise (25 keywords, unlimited mentions, API access). All plans come with a 14-day free trial and 30-day money-back guarantee. Annual billing saves approximately 20% across all tiers. Brand24 is best suited for PR professionals, marketing teams, agencies, and entrepreneurs who need reliable, always-on brand monitoring without the complexity and cost of enterprise platforms like Brandwatch or Meltwater.
Brand24 Pricing
Individual — $99/month ($79/mo annually): 3 keywords, 2,000 mentions per month, 1 user seat. Updates every 12 hours. Includes mention feed, basic sentiment analysis, discussion volume chart, mention analytics, influence score, and email/Storm alerts. Best for freelancers and solo marketers monitoring a single brand.
Team — $179/month ($149/mo annually): 7 keywords, 10,000 mentions per month, unlimited users. Hourly updates. Everything in Individual plus AI-powered sentiment analysis, PDF reports, data exporting, hashtag tracking, and filtering by source. Ideal for small marketing teams tracking brand + competitors.
Pro — $249/month ($199/mo annually): 12 keywords, 40,000 mentions per month, unlimited users. Real-time updates. Everything in Team plus AI Insights, emotion analysis, AI Topic Analysis, Presence Score, white-label reports, and consulting hours. The sweet spot for agencies managing multiple clients.
Enterprise — $499/month ($399/mo annually): 25 keywords, unlimited mentions, unlimited users. Real-time updates. Everything in Pro plus dedicated account manager, custom integrations, API access, priority support, and custom reporting. Built for large organizations and enterprises.
Key Features
- Real-time mention tracking — Monitor brand, product, or keyword mentions across 25 million+ online sources including social media, news, blogs, forums, podcasts, and review sites
- AI sentiment analysis — Automatically classify every mention as positive, negative, or neutral using advanced NLP models supporting 108 languages
- Emotion detection — Identify six core emotions (admiration, anger, disgust, fear, joy, sadness) in mentions using deep learning models to understand not just what people say but how they feel
- AI Topic Analysis — Cluster mentions into themes and topics automatically, with pie charts showing sentiment share and topic distribution across thousands of mentions
- AI Insights & recommendations — Get automated summaries, trend analysis, and actionable recommendations generated from your monitoring data without manual analysis
- LLM Monitoring — Track how AI search engines (ChatGPT, Perplexity, Google AI Overviews) represent your brand, a critical feature as AI-assisted search grows
- Influencer identification — Discover key opinion leaders mentioning your brand, ranked by influence score, reach, and engagement to inform partnership decisions
- Competitive benchmarking — Compare your brand's share of voice, sentiment, and mention volume against competitors in real time
- Automated reporting — Generate PDF and white-label reports on schedule, with custom branding for agency client delivery
- Brand24 MCP integration — Query monitoring data through AI assistants like ChatGPT or Claude using natural language, launched January 2026
Pros & Cons
Pros
- Covers 25M+ sources including social media, news, blogs, forums, podcasts, and review sites
- AI sentiment analysis supports 108 languages with strong accuracy
- Emotion detection goes beyond positive/negative to identify specific feelings
- LLM Monitoring tracks brand representation in AI search — a unique feature most competitors lack
- MCP integration lets you query data through ChatGPT, Claude, or other AI agents
- Quick setup — start monitoring within minutes, minimal learning curve
- Competitive pricing compared to enterprise tools like Brandwatch or Meltwater
- Unlimited users on Team plan and above — no per-seat pricing beyond Individual
Cons
- Monitoring only — no social media scheduling, posting, or content creation features
- Individual plan limited to 3 keywords with 12-hour update delay — too restrictive for most use cases
- AI features (emotion analysis, topic analysis, AI insights) locked to Pro plan and above
- Historical data limited to plan start date — no retroactive data before signup
- Mention volume caps on lower tiers can be exhausted quickly for popular brands
- No Instagram Stories or private Facebook Group monitoring due to API restrictions
- Smaller source database than enterprise competitors like Brandwatch or Meltwater
Best For
PR professionals and communications teams who need to track media coverage and manage brand reputation in real time. Marketing agencies monitoring multiple client brands and generating white-label reports. Small to medium businesses that want actionable social listening without the six-figure contracts of enterprise platforms. E-commerce brands tracking product reviews, customer sentiment, and competitor mentions across the web. Startups and entrepreneurs who need affordable, always-on brand monitoring to catch crises early and measure campaign impact.
Good to know
Web-based with iOS and Android mobile apps. Enter keywords to monitor and Brand24 starts collecting mentions immediately. No domain verification or technical setup required. Takes under 5 minutes to start.
Brand24 only monitors publicly available content — no private messages or closed groups. Data is processed in the cloud. GDPR compliant. You can export or delete your data at any time.
Upgrade from Individual ($99/mo) to Team ($179/mo) when you need more than 3 keywords, faster updates (hourly vs 12-hour), or want to add team members. Move to Pro ($249/mo) when you need AI insights, emotion analysis, and white-label reports for client work.
Low. Brand24 is designed for ease of use — if you can type a keyword and read a graph, you can use it. The dashboard is intuitive and most features are self-explanatory. Expect to be productive within an hour.
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FAQ
What is Brand24 and how does it work?
Brand24 is an AI-powered social listening platform that monitors the internet for mentions of your brand, products, competitors, or any keywords you choose. You set up monitoring projects by entering keywords, and Brand24 continuously scans over 25 million sources — including social media, news sites, blogs, forums, podcasts, and review sites — to collect and analyze every public mention. The platform uses AI to automatically classify sentiment, detect emotions, cluster topics, and generate actionable insights from your mention data.
Does Brand24 have a free plan?
No, Brand24 does not offer a free plan. However, all plans come with a 14-day free trial that gives you full access to the features of your selected tier. There is also a 30-day money-back guarantee if you are not satisfied after subscribing. The cheapest plan is Individual at $99/month ($79/month if billed annually), which includes 3 keywords and 2,000 mentions per month.
What sources does Brand24 monitor?
Brand24 monitors over 25 million online sources across multiple categories: social media platforms (Facebook, Instagram, X/Twitter, LinkedIn, YouTube, TikTok, Reddit, Telegram, Twitch), news websites, blogs, online forums, podcasts (via transcription), review sites (Google Reviews, TripAdvisor, Yelp, Trustpilot), newsletters, and video platforms. As of 2026, it also monitors AI-assisted search engines like ChatGPT and Perplexity through its LLM Monitoring feature, tracking how AI models reference your brand.
How accurate is Brand24's sentiment analysis?
Brand24's AI-powered sentiment analysis supports 108 languages and uses continuously improving NLP models to classify mentions as positive, negative, or neutral. Accuracy is generally strong for straightforward statements but can struggle with sarcasm, irony, or highly contextual language — a limitation shared by all automated sentiment tools. The Pro plan and above adds emotion detection, which identifies six specific emotions (admiration, anger, disgust, fear, joy, sadness) for deeper insight beyond basic sentiment polarity.
What is Brand24's LLM Monitoring feature?
LLM Monitoring is a 2026 feature that tracks how AI-powered search engines and chatbots reference your brand. As more users rely on ChatGPT, Perplexity, and Google AI Overviews for product recommendations, it is critical to know whether AI models accurately represent your brand, recommend your products, or mention competitors instead. Brand24 tracks these AI responses and alerts you to changes in your AI search visibility, helping you manage your reputation in the growing AI search ecosystem.
Brand24 vs Hootsuite — which should I choose?
Brand24 and Hootsuite serve different purposes. Brand24 is a dedicated social listening and brand monitoring tool — it excels at tracking mentions, analyzing sentiment, and generating reputation insights. Hootsuite is a social media management platform focused on scheduling posts, managing content calendars, and publishing across channels. Choose Brand24 if your primary need is monitoring what people say about your brand. Choose Hootsuite if you need to schedule and publish social media content. Many teams use both tools together.
What is Brand24 MCP and how does it work?
Brand24 MCP (Model Context Protocol) is an integration launched in January 2026 that allows you to query your Brand24 monitoring data through AI assistants like ChatGPT, Claude, or other MCP-compatible agents. Instead of navigating dashboards manually, you can ask natural-language questions like "What was the sentiment about our product launch last week?" or "Which influencers mentioned our brand positively this month?" and receive instant, data-backed answers from your monitoring project.
How many keywords do I need on Brand24?
A keyword in Brand24 represents one monitoring project — typically your brand name, product name, campaign hashtag, or competitor name. Most small businesses need 3-5 keywords (their brand + 2-3 competitors). Agencies managing multiple clients typically need 7-12 keywords. The Individual plan includes 3 keywords, Team includes 7, Pro includes 12, and Enterprise includes 25. You can add extra keywords to any plan for an additional fee.
Is Brand24 suitable for small businesses?
Yes. Brand24 was designed to be accessible to small and medium businesses, unlike enterprise tools such as Brandwatch or Meltwater that require six-figure annual contracts. The Individual plan at $99/month ($79/month annually) is affordable for most SMBs. The quick setup (under 5 minutes), intuitive interface, and minimal learning curve make it practical for teams without dedicated social listening analysts. However, the 3-keyword limit on the Individual plan can be restrictive, so businesses monitoring multiple brands or competitors should consider the Team plan.
Can Brand24 track competitor mentions?
Yes, competitor monitoring is one of Brand24's core use cases. You simply add your competitors' brand names as keywords in your monitoring project, and Brand24 tracks their mentions across all the same sources it monitors for your own brand. The competitive benchmarking feature lets you compare share of voice, sentiment, mention volume, and reach side by side. This helps you understand how your brand perception compares to competitors and identify opportunities to differentiate your messaging.