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folk CRM

Paid · 14-day trial

Relationship-first CRM with AI Assistants, Magic Fields, folkX LinkedIn capture, and 5,000+ integrations — built for founders, agencies, VCs, and small revenue teams

★★★★☆ 4.4 / 5Visit folk →
ToolChase Score: 4.4/5Last verified: May 2026

What is folk CRM?

folk is a relationship-first CRM aimed at the people who hate using CRMs. It is built for founders, agencies, VC firms, and small revenue teams who need pipeline tracking and outreach without the configuration tax of enterprise systems. The platform pairs pipeline management and email campaigns with AI features that genuinely save time: Magic Fields auto-populate contact data from public signals, AI Assistants help draft outreach, and the folkX Chrome extension captures LinkedIn profiles into your workspace with one click. Native sync with email, calendar, and WhatsApp keeps conversations attached to contacts, and 5,000+ Zapier and Make integrations cover anything else. There is no free tier, but the 14-day trial defaults to Premium features so you can evaluate the full product before choosing a plan.

⚡ Quick Verdict

Best for

Founders, agencies, VCs, and small teams who want a relationship-first CRM that gets used daily — not a system that requires a Salesforce admin to maintain

Not ideal for

Mid-market and enterprise sales orgs needing forecasting, territory mgmt, and deep marketing automation — pick HubSpot or Salesforce

Key strength

folkX + Magic Fields together — capture a LinkedIn profile and have an enriched contact ready in seconds

Biggest limitation

No free plan; mid-tier sales features (sequences, dashboards, API) sit behind the Premium tier

Bottom line: folk scores 4.4/5 — the standout pick for relationship-driven founders and small teams. The Premium tier is the sweet spot once email sequences and dashboards become useful.

folk CRM Pricing

Per user, per month — Standard: $30 monthly or $24 annual. Premium: $60 monthly or $48 annual (exactly 2x Standard). Custom: from $100 monthly or $80 annual, with sales contact required. There is no free plan. The 14-day free trial defaults to Premium features regardless of plan selection, which makes evaluation easier than most CRMs in this segment.

Key Features

  • Pipeline management with shared and personal pipelines
  • folkX Chrome extension — capture LinkedIn profiles into the CRM
  • Magic Fields — AI auto-populates contact attributes from public signals
  • AI Assistants for outreach drafting and contact summaries
  • Email campaigns up to 2,000 sends per user per month on Standard
  • Email sequences and multi-step automated follow-ups (Premium)
  • Email/calendar/WhatsApp native sync
  • 5,000+ integrations via Zapier and Make
  • Custom objects and deal management on Premium
  • API access, advanced roles, and dashboards on Premium and above

Pros & Cons

Pros

  • Setup in under an hour — actually used daily, not abandoned
  • folkX + Magic Fields make contact capture feel automatic
  • 14-day Premium trial removes guesswork on which plan to buy
  • Per-user pricing is competitive with HubSpot Starter and Pipedrive

Cons

  • No free plan — competitors like HubSpot offer one
  • Sales-team must-haves (sequences, dashboards, API) gate at Premium
  • Less depth than enterprise CRMs for forecasting and territory mgmt
  • Custom plan pricing requires a sales conversation
✅ Pricing verified May 2026✅ Independently reviewed✅ See scoring methodology

Alternatives to folk CRM

For full-stack CRM and marketing, HubSpot is the most common alternative. monday.com is a strong choice if you want CRM and project ops in one workspace. Clay excels at AI-powered enrichment and prospecting. See the full list on the folk CRM alternatives page.

FAQ

What is folk CRM?

folk is a relationship-first CRM built for founders, agencies, VC firms, and small revenue teams. It pairs pipeline management with AI Assistants, Magic Fields for auto-population, the folkX Chrome extension for LinkedIn capture, and native email/calendar/WhatsApp sync.

Is folk CRM free?

No. folk has no free plan. A 14-day free trial is available — and the trial defaults to Premium features regardless of which plan you ultimately choose, so you can fully evaluate before paying.

How much does folk CRM cost?

Per user, per month: Standard $30 monthly or $24 annual; Premium $60 monthly or $48 annual; Custom from $100 monthly or $80 annual (sales contact required). Premium is exactly 2x Standard.

What does folk Standard include?

Pipeline management, email campaigns (up to 2,000 sends per user/month), folkX Chrome extension for LinkedIn capture, email/calendar/WhatsApp sync, contact enrichment, AI Assistants, Magic Fields (AI auto-population), and 5,000+ integrations via Zapier and Make.

folk vs HubSpot — what is the difference?

HubSpot is a full-stack CRM and marketing suite with deep features for large sales operations. folk is intentionally simpler — a relationship-first CRM tuned for founders, VCs, and small teams who want to capture and act on contacts without weeks of setup. If you need marketing automation at scale, choose HubSpot. If you want a CRM you will actually use daily, folk is built for that.

📋 Good to know

Setup

Visit folk.app — start the 14-day Premium trial, install the folkX Chrome extension, and connect Gmail or Outlook. The first contacts auto-import from your inbox.

Trial behavior

Trial gives full Premium features for 14 days. After that, the workspace downgrades to whichever plan you select (or pauses if you do not subscribe).

When to upgrade

Premium ($48/$60 per user) when you need email sequences, dashboards, custom objects, or API access. Custom for advanced security and dedicated support.

Learning curve

Low — most users are productive in a single session. Magic Fields and folkX in particular work without configuration.