Frase.io
PaidAI-powered SEO and GEO content optimizer with research, brief building, and AI agent workflows
What is Frase.io?
Frase.io is an AI SEO content platform that combines three big jobs into one workflow: researching the top-ranking SERPs, generating briefs, and writing/optimizing content with AI. It's built for content marketers and SEOs who want to go from keyword to published post faster than traditional tools allow. In 2026, Frase has pivoted strongly toward "GEO" (generative engine optimization) — optimizing content so it gets cited by AI platforms like ChatGPT, Perplexity, Claude, and Gemini, not just Google. Its scoring system now gives you a combined SEO + GEO score in one workflow, which is unique in the category. The built-in Frase AI Agent includes 80+ skills for content tasks: research, outlines, writing, re-writing, FAQ generation, summarization, and internal linking. The editor competes directly with Surfer SEO and NeuronWriter on content optimization, while the brief-builder and question-discovery features remain some of the most polished in the market. Frase costs less than Clearscope ($39/mo vs $189/mo) while covering similar core ground, and every plan includes the full feature set — plans differ in volume (articles, seats, domains), not capabilities. The 7-day free trial doesn't require a credit card, making it low-risk to try. Best for: SEO writers, marketing teams, and agencies who want a single tool for research, brief-building, optimization, and AI writing.
⚡ Quick Verdict
SEO writers, marketing teams, and agencies wanting research, briefs, and AI writing in one workflow
Pure long-form storytellers who don't care about SERP optimization or keyword targeting
Starter $39/mo annual · Professional $103/mo · Scale $239/mo · Enterprise custom
No — 7-day free trial, no credit card required
Combined SEO + GEO scoring is unique in 2026 · full features on every plan
Article/credit limits feel restrictive on Starter plan for heavy publishers
Bottom line: Frase.io scores 4.3/5 — Excellent all-in-one SEO writing workflow, now with GEO optimization for AI search. Upgrade to Professional ($103/mo) for teams producing 40+ articles monthly.
Pricing
Starter — $39/mo (annual) or $49/mo: 1 seat, 10 articles/month, 2 AI platforms tracked, full AI Agent access, SEO + GEO optimization, AI visibility tracking, site audits.
Professional — $103/mo (annual): 3 seats, 40 articles/month, 3 AI platforms tracked, all Starter features, expanded audit capacity, team collaboration.
Scale — $239/mo (annual): 5 seats, 132 guides/month, 5 AI platforms tracked, higher visibility prompts.
Enterprise — Custom: Unlimited everything, dedicated support, custom agreements. Every plan includes a 7-day free trial with no credit card required. Annual billing saves roughly 20%.
Key Features
- Combined SEO + GEO optimization score for Google + AI platforms
- AI Agent with 80+ content skills (research, briefs, writing, FAQs)
- SERP research with competitor summarization
- AI visibility tracking across ChatGPT, Perplexity, Claude, Gemini
- Site audits and crawler for content inventory analysis
- Brand voice profiles and tone customization
- API & MCP access for LLM integration
- Brief generator with questions, headings, and target terms
Pros & Cons
Pros
- Only tool combining SEO + GEO scoring in one unified workflow
- Full feature set on every plan including Starter
- Polished brief-builder with question discovery from People Also Ask
- Included AI Agent replaces separate writing tool subscriptions
Cons
- Starter's 10-article limit fills up fast for active bloggers
- UI has a learning curve due to feature density
- Less polished brand voice control than Jasper or Writer AI
FAQ
Is Frase.io worth the $39/month Starter plan?
For SEO writers and bloggers producing 5-10 posts a month, absolutely. The Starter plan includes the full Frase AI Agent (80+ skills), SEO + GEO optimization scoring, AI visibility tracking across ChatGPT and Perplexity, site audits, and SERP research — features that would cost $150+/month if bought separately from specialized tools. The 10-article monthly cap is the main constraint; heavy publishers should upgrade to Professional ($103/mo) for 40 articles.
What is GEO optimization in Frase?
GEO (Generative Engine Optimization) is Frase's feature for optimizing content so it gets cited by AI search platforms like ChatGPT, Perplexity, Claude, and Google's AI Overviews — not just traditional Google rankings. Frase gives you a combined SEO + GEO score in a single editor, telling you how well your content will perform in both worlds. It also tracks whether your brand is appearing in AI platform responses for your target queries, which is becoming critical as AI search grows.
Frase.io vs Surfer SEO — which should I choose?
Surfer SEO wins on NLP analysis depth, cleaner grading UI, and a more mature outline builder. Frase wins on price ($39 vs $79 entry), bundled AI writing, GEO optimization, and the brief-generation workflow. If you already pay for a separate AI writer and need the most accurate content grading, Surfer is better. If you want one tool for research, briefs, writing, and optimization, Frase is the smarter buy.
Does Frase include an AI writer?
Yes. The Frase AI Agent is built into every plan and includes 80+ writing skills — intros, outlines, full drafts, rewrites, summaries, FAQs, meta descriptions, and more. It uses a mix of GPT-5 and Claude models under the hood. Unlike some competitors, there's no separate "AI credits" add-on — AI usage scales with your article allowance on each plan. For teams that need brand voice control, upgrading to Professional unlocks multiple brand voices.
Can I try Frase without a credit card?
Yes — Frase offers a 7-day free trial with full access to all features (AI Agent, content optimization, AI visibility tracking, site audits, and publishing). No credit card is required to start, which is rare in the paid SEO tool category. This makes Frase one of the lowest-risk ways to test a full SEO content workflow before committing. After the trial, you pick a plan to continue.
Does Frase work with WordPress or Google Docs?
Yes. Frase has a WordPress integration for publishing directly from the editor, and supports exporting to Google Docs and other CMS tools. There's also API and MCP access on all plans, so technical teams can integrate Frase into custom workflows, CI pipelines, or AI agent systems. The primary workflow is inside Frase's own editor, which has a real-time optimization sidebar.
Is Frase good for content agencies?
The Scale plan ($239/mo) is designed for small agencies, with 5 seats, 132 guides/month, and 5 AI platforms tracked. For larger agencies, Enterprise pricing unlocks unlimited seats and white-label reporting. Frase's brief-builder is especially useful for agency workflows — account managers can generate client briefs in minutes and hand off to writers. The combination of SEO + GEO tracking also gives agencies a new deliverable to sell clients in 2026.
📋 Good to know
Sign up at frase.io, enter your target keyword, and Frase generates a SERP-based brief in under 60 seconds. Install the WordPress plugin if you publish there.
SOC 2 Type II compliant. GDPR compliant. Content is not used to train public AI models. Brand data stays in your workspace.
Professional ($103/mo) when you hit the 10-article Starter cap or need more than one seat for a team.
Moderate. The editor and brief builder are intuitive, but learning to use all 80+ AI Agent skills takes a few sessions.