GetResponse

What is GetResponse?

GetResponse is an all-in-one email marketing and marketing automation platform founded in 1998 in Poland, now serving over 400,000 customers in 183 countries. What sets GetResponse apart from pure email tools like Mailchimp is its breadth: beyond email campaigns and autoresponders, it includes built-in webinar hosting, landing page creation, website building, conversion funnels, SMS marketing, web push notifications, and -- as of recent updates -- online course creation and paid newsletters for content monetization.

GetResponse has integrated AI across its core workflows under the banner of its AI-powered tools. The AI Email Generator creates complete email campaigns from brief prompts, producing subject lines, body copy, and design layouts optimized for engagement. AI Product Recommendations analyze purchase history and browsing behavior to personalize product suggestions in automated emails. The AI Campaign Generator goes further -- it builds entire multi-channel marketing campaigns (emails, landing pages, and automation workflows) from a single description of your business goals.

The marketing automation engine is GetResponse's most differentiated feature. The visual workflow builder lets you create complex, branching automation sequences triggered by subscriber actions: email opens, link clicks, purchases, page visits, or custom events. You can score leads, tag contacts, move them between lists, and trigger SMS or web push notifications -- all from a drag-and-drop interface. For e-commerce, pre-built workflows handle abandoned cart recovery, post-purchase follow-ups, and win-back campaigns out of the box.

In the competitive landscape, GetResponse sits between Mailchimp (simpler, more expensive at scale) and HubSpot (more powerful CRM, much more expensive). Its unique advantage is bundling webinars and course creation -- competitors charge separately for these. Klaviyo outperforms it for Shopify-specific e-commerce personalization, but GetResponse offers better value for businesses that need email + webinars + automation + landing pages in a single subscription.

GetResponse Pricing

GetResponse prices based on list size. All prices shown are for 1,000 subscribers. Annual billing saves 18%. No permanent free plan -- 30-day free trial available.

• Starter -- $19/mo (1,000 contacts) -- Unlimited emails, autoresponders, landing pages, website builder, signup forms, 24/7 chat support, 3 users. AI tools limited to 3 uses. Scales to ~$79/mo at 10,000 contacts.
• Marketer -- $59/mo (1,000 contacts) -- Everything in Starter plus unlimited marketing automation, contact scoring, abandoned cart recovery, sales funnels, webinars (100 attendees), 5 users. Scales to ~$114/mo at 10,000 contacts.
• Creator -- $69/mo (1,000 contacts) -- Everything in Marketer plus online courses, paid newsletters, premium content monetization, webinars (100 attendees), 5 users. Scales to ~$124/mo at 10,000 contacts.
• Enterprise (MAX) -- From $1,099/mo -- Custom contact limits, dedicated account manager, dedicated IP, SMS marketing, transactional emails, SSO, advanced support, custom onboarding.

Key Features

• AI Email Generator -- Creates complete email campaigns from brief text prompts, generating subject lines, body copy, and design layouts optimized for engagement and conversions.
• AI Campaign Generator -- Builds entire multi-channel marketing campaigns (emails, landing pages, automation workflows) from a single description of your business goals.
• Visual Marketing Automation -- Drag-and-drop workflow builder with branching logic, conditional triggers, contact scoring, tagging, and multi-channel actions (email, SMS, web push).
• Webinar Hosting -- Built-in webinar platform supporting up to 1,000 attendees, with registration pages, automated reminders, screen sharing, polls, and post-webinar follow-up sequences.
• Online Course Builder -- Create and sell online courses directly within GetResponse, including video lessons, quizzes, certificates, and integrated payment processing.
• Paid Newsletters -- Monetize email content with subscription-based paid newsletters, including Stripe integration for recurring payments and subscriber management.
• Conversion Funnels -- Pre-built sales funnel templates that combine landing pages, email sequences, payment processing, and abandoned cart recovery into automated pipelines.
• Landing Page Builder -- Drag-and-drop editor with 200+ templates, A/B testing, countdown timers, and built-in analytics for high-converting landing pages.
• E-commerce Integrations -- Native connections with Shopify, WooCommerce, Magento, and BigCommerce for automated product recommendations, abandoned cart emails, and post-purchase sequences.
• SMS Marketing -- Send targeted SMS campaigns alongside email, with automation triggers and personalization based on subscriber behavior and purchase history.

Pros & Cons

Best For

Small and mid-sized businesses that want email marketing, automation, and webinars in a single platform without paying for separate tools. Content creators and course builders who want to create, market, and sell online courses and paid newsletters from one dashboard. E-commerce stores on Shopify or WooCommerce that need automated abandoned cart recovery, product recommendations, and post-purchase sequences. Marketers running webinar funnels who want registration pages, reminder emails, and follow-up sequences all connected in one automation workflow.

FAQ