Metricool

What Metricool is

Metricool brings social media planning, publishing, analytics and reporting into one dashboard, and covers ad accounts as well as organic posts. Each brand in Metricool can connect one profile per network across Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn and Google Business Profile, plus a website or blog and Facebook, Google and TikTok ads. X (Twitter) needs a $10 a month add-on per connected account.

Its AI social media assistant is included on every plan, with a monthly credit allowance per brand. Metricool also offers an MCP server and, on Advanced, an API for Zapier, Make and your own tools. Flows automate replies, such as turning comments into DMs, and Smartlinks provide a link-in-bio page.

Where Metricool is the strongest pick

Freelancers and agencies that manage several brands and need analytics and client-ready reports as much as scheduling: competitor tracking, unlimited analytics history on paid plans, and PDF and PPT reports, priced per brand rather than per user.

Pricing

Metricool has a free plan and prices its paid plans by the number of brands. Annual billing saves up to 24%. Prices exclude VAT.

• Free: $0. 1 brand, all networks except LinkedIn and X, up to 20 scheduled posts a month, 5 competitor profiles, 30 days of analytics and the AI assistant (5 credits per brand a month).
• Starter: From $20 a month billed annually, or $25 month to month, for up to 5 brands ($36 or $45 for up to 10). Unlimited publishing under a fair use policy, LinkedIn, 100 competitors, unlimited analytics history, PDF and PPT reports, Flows, and Canva and Google Drive integration. 20 AI credits per brand a month.
• Advanced: From $53 a month billed annually, or $67 month to month, for up to 15 brands ($159 or $210 for up to 50). Adds team and client management, post approvals, full X analytics, custom report templates, the Looker Studio connector and the API. 35 AI credits per brand a month.
• Custom: By quote. Custom brand count, white label, a dedicated account manager and custom AI credits.

Confirm current pricing before purchase.

Best for

Social media managers, freelancers and agencies juggling several brands who want scheduling, analytics, ads reporting and client reports in one affordable tool.

Key features

• Planner with best times to post and autolists (post approvals on Advanced)
• Analytics for social profiles, a website and Facebook, Google and TikTok ads
• Competitor analysis and hashtag analysis
• PDF and PPT reports, custom templates and a Looker Studio connector
• AI social media assistant with monthly credits per brand
• Flows: turn comments and story replies into DMs, and reply to keywords
• Unified inbox and Smartlinks link-in-bio pages
• Metricool MCP, and an API on Advanced

Pros

• A genuinely useful free plan for one brand, including the AI assistant
• Priced per brand rather than per user, with unlimited team members on Advanced
• Analytics, ads and reporting sit next to scheduling instead of in a separate tool
• Apps for iOS and Android alongside the web app

Cons

• X (Twitter) costs an extra $10 a month per connected account
• LinkedIn needs a paid plan, and the free plan keeps only 30 days of analytics
• AI credits are limited per brand, and advanced analytics is a paid add-on

Best-fit use cases

• Scheduling a month of posts across several networks for multiple clients
• Sending monthly PDF or PPT performance reports to clients automatically
• Tracking competitors and ad results next to organic performance
• Turning Instagram comments into DMs with Flows

FAQ

Is Metricool free?

Yes. The free plan covers 1 brand, all networks except LinkedIn and X, up to 20 scheduled posts a month, 5 competitor profiles, 30 days of analytics and the AI assistant with 5 credits a month.

How much does Metricool cost?

Starter costs from $20 a month billed annually, or $25 month to month, for up to 5 brands. Advanced costs from $53 a month billed annually, or $67 month to month, for up to 15 brands, rising to $159 or $210 for 50 brands. Prices exclude VAT.

What is a brand in Metricool?

A brand represents one business or client. Under each brand you can connect one profile for each social network or ad platform.

Does Metricool support X (Twitter)?

Yes, through an add-on that costs $10 a month per connected account, on the Starter plan and above.

Does Metricool have AI?

Yes. The AI social media assistant is included on every plan, with 5 credits per brand a month on Free, 20 on Starter and 35 on Advanced.