Moz

What Moz is

Moz Pro is an all-in-one SEO platform that combines rank tracking, keyword research, site audits, and backlink analysis into a single dashboard, and it is the company that invented Domain Authority (DA), the 0-100 score that became the industry's informal shorthand for a site's ranking strength. The suite centers on four core tools: Keyword Explorer for search volume, difficulty, and keyword prioritization; Site Crawl for automated weekly technical audits that flag broken links, duplicate content, and crawlability issues by severity; Link Explorer for backlink analysis with a Spam Score on every referring domain; and campaign-based rank tracking that runs on a weekly cadence across desktop and mobile SERPs.

Moz Pro is aimed at small-to-midsize businesses, in-house marketers, and boutique agencies who want a straightforward, less overwhelming interface than Ahrefs or Semrush, at a lower entry price point. It is not the deepest tool in any single category anymore. Its keyword database and link index are both meaningfully smaller than Ahrefs and Semrush, which matters most for large sites, competitive link-building campaigns, or niche B2B keywords. Moz's advantage is usability, its trusted DA metric (used sitewide as a credibility shorthand even by people who never log into Moz), and steadily improving AI-search features, including a beta AI Visibility dashboard that tracks brand mentions inside ChatGPT and Gemini answers.

Where Moz is the strongest pick

Domain Authority as the industry-standard credibility metric, an approachable UI for SEO beginners and small in-house teams, and Spam Score backlink-toxicity flagging

Pricing

No free plan. No standalone free plan for Moz Pro. Moz offers separate always-free tools (MozBar browser extension, limited monthly Link Explorer and Domain Authority lookups) plus a 7-day free trial of the full Standard or Medium plan; a credit card is required to start the trial and no charge applies if canceled before it ends.

• Starter: $49/mo ($39/mo annual) (monthly or annual). 1 user, 1 campaign, 50 tracked keywords, about 20K pages crawled per month, AI-powered keyword suggestions.
• Standard: $99/mo ($79/mo annual) (monthly or annual). 1 user, 3 campaigns, 300 tracked keywords, about 400K pages crawled, 150 keyword queries/month, 7-day free trial.
• Medium: $179/mo ($143/mo annual) (monthly or annual). 2 users, 10 campaigns, 1,500 tracked keywords, about 2M pages crawled, branded reports, AI Visibility beta (brand mentions in ChatGPT, Gemini, Google AI Mode).
• Large: $299/mo ($239/mo annual) (monthly or annual). 3 users, 25 campaigns, 3,000 tracked keywords, about 5M pages crawled, everything in Medium at agency scale.

Pricing verified June 2026 from the official site. Confirm current pricing before purchase.

Best for

Small businesses, solo marketers, and small agencies who want core SEO tracking (rank, keywords, backlinks, technical audits) in one approachable dashboard without the complexity or price of Ahrefs or Semrush

Key features

• Domain Authority (DA), Moz's proprietary 0-100 site-strength metric
• Keyword Explorer with search volume, difficulty, CTR, and priority scoring
• AI-powered keyword suggestions on all plans
• Site Crawl: automated weekly technical audits with severity-ranked issues
• Link Explorer backlink index with per-link Spam Score
• Weekly rank tracking across desktop and mobile SERPs by campaign
• AI Visibility beta (Medium+): tracks brand mentions in ChatGPT, Gemini, and Google AI Mode against up to 3 competitors
• MozBar browser extension for on-page and DA metrics while browsing

Pros

• Domain Authority is the most widely recognized SEO credibility metric outside the tool itself
• Simpler, less overwhelming interface than Ahrefs or Semrush for beginners
• Lower entry price than Ahrefs or Semrush at the Starter and Standard tiers
• Free MozBar extension and limited free DA lookups for casual use
• AI Visibility beta is an early mover in tracking brand presence inside AI chat answers

Cons

• Keyword database (about 500M) is far smaller than Ahrefs or Semrush, so niche and long-tail terms often show no data
• Backlink index is smaller and updates slower than Ahrefs or Semrush
• Rank tracking is weekly by default; daily tracking needs Moz's separate STAT product
• Keyword and campaign limits on lower tiers fill up quickly for active content teams

Best-fit use cases

• Tracking keyword rankings and search visibility for a small business site
• Running weekly technical SEO audits to catch broken links and crawl errors
• Checking Domain Authority on your own or a prospect site before a pitch
• Finding and prioritizing new keyword opportunities for content planning
• Auditing a backlink profile for toxic links using Spam Score
• Monitoring how a brand is mentioned inside ChatGPT and Gemini via AI Visibility

FAQ

How much does Moz cost?

Moz Pro has 4 paid tiers: Starter $49/month, Standard $99/month, Medium $179/month, and Large $299/month. Billing annually cuts each price by 20% (Starter $39/mo, Standard $79/mo, Medium $143/mo, Large $239/mo). Extra campaigns, keywords, crawled pages, and user seats can be purchased separately.

Is Moz free?

Moz Pro itself is not free. Moz offers a 7-day free trial with full access to the Standard or Medium plan (credit card required, no charge if you cancel in time), plus permanently free tools: the MozBar browser extension and a limited number of monthly Domain Authority and Link Explorer lookups.

What is Domain Authority and why does it matter?

Domain Authority (DA) is Moz's proprietary 0-100 score predicting how likely a site is to rank, based mainly on backlink profile quality and quantity. Moz created the metric and remains the only platform that calculates it natively, which is why DA is widely cited across the SEO industry as shorthand for site authority.

How does Moz Pro compare to Ahrefs and Semrush?

Moz Pro is generally cheaper at the entry level and has a simpler interface, but its keyword database and backlink index are both smaller and update less frequently than Ahrefs or Semrush. Moz fits small businesses and beginners; larger sites or heavy link-building campaigns tend to outgrow its data depth faster.

Does Moz Pro have AI features?

Yes. Every plan includes AI-powered keyword suggestions. The Medium plan and above adds AI Visibility, currently in open beta, which tracks how often and where a brand is mentioned in ChatGPT, Gemini, and Google AI Mode responses against up to 3 competitors.