Reface

Reface is an AI face swap app that uses GAN (Generative Adversarial Network) technology to map your facial features onto video clips, photos, and GIFs. You upload a single selfie, choose content from Reface's library, and the AI automatically handles face alignment, skin tone matching, lighting, and expression tracking. Results appear in seconds with no manual editing required.

Reface has a free tier, but it is heavily limited. Free users get a small number of daily face swaps with watermarks on exports and ads between swaps. Many features like AI avatars, HD exports, and the full content library require a premium subscription. The free tier is essentially a trial experience rather than a fully functional free plan.

In the app, Reface offers weekly subscriptions from $2.49 to $6.99/week, a monthly plan at $12.99/month, and an annual plan at $24.99/year. The annual plan is by far the best value of those, the equivalent of roughly $2.08 per month. One-time feature packs are also available from $4.99 to $39.99. Reface sells its web face swap plans separately on reface.ai: Basic at $90.99 flat billed annually (displayed as $7.58 per month) or $12.99 per month flat, and Premium at $119.99 flat billed annually (displayed as $9.99 per month) or $29.99 per month flat. Be cautious of the weekly plans, they are heavily promoted in the app but cost significantly more over time than the annual option.

Yes, Reface uses deepfake technology (specifically GANs) to perform face swaps. The app is designed for entertainment purposes and includes safeguards like watermarks on free exports and terms of service prohibiting deceptive or harmful use. However, any face swap technology can potentially be misused. Reface collects facial biometric data for processing, which users should consider before uploading their photos. The app is safe to download and use from official app stores, but the underlying technology carries inherent ethical risks.

According to Reface's privacy policy, photos are uploaded to their servers for AI processing, and face data is deleted after a defined retention period. The company states it does not sell biometric data to third parties. However, users are uploading sensitive biometric information to a third-party server, which inherently carries privacy risks. Users in jurisdictions with biometric privacy laws (like Illinois' BIPA) should review the terms of service carefully before using the app.

Yes, if you use the web tool. Reface's own web face swap tool at reface.ai, branded Unboring by Reface, accepts a photo or video from your own device as the swap target, and it offers the Unboring gallery as an alternative rather than the only option. The iOS and Android app experience is instead built around Reface's curated content library. Supplying your own footage also makes it much easier to produce non-consensual or deceptive deepfake content, so use only material you have the right to use and never swap in a person who has not agreed to it.

These tools serve very different purposes. Reface is a consumer entertainment app for face swapping into existing clips. D-ID creates AI-generated talking head videos from a single photo, used for customer service, education, and marketing. Synthesia generates professional AI avatar videos with text-to-speech for corporate training, presentations, and marketing content. If you need face swap fun, use Reface. If you need professional AI video content, Synthesia or D-ID are the right choice.

On iOS: Settings → your name → Subscriptions → Reface → Cancel Subscription. On Android: Google Play Store → Menu → Subscriptions → Reface → Cancel. You must cancel at least 24 hours before the renewal date. Deleting the app does not cancel the subscription, you must cancel through your device's subscription management. Some users report confusion with this process, so verify cancellation through your app store account.

Using Reface on your own face for entertainment is legal in most jurisdictions. However, creating face swaps of other people without their consent may violate privacy laws, right of publicity laws, or harassment statutes depending on your location and how the content is used. Using face swap technology to deceive, defraud, or create non-consensual intimate content is illegal in many jurisdictions. The legality depends entirely on how you use the tool, not the tool itself.

Reface was created by RefaceAI (formerly Neocortext Inc.), a Ukrainian technology company that has been building AI-powered mobile apps since 2018. The company is based in Kyiv, Ukraine and has expanded into a suite of AI-powered consumer apps including Revive (photo animation), Restyle (AI filters), and Ink AI (tattoo design). The Reface app launched in 2020 and quickly went viral, and its Google Play listing shows 100M+ downloads, while RefaceAI says its products together have been downloaded more than 300M times.