Rows AI
Freemium Last verified: September 2026AI-powered spreadsheet with built-in data connectors, GPT formulas, and automation for marketers and analysts
Ownership note, August 2, 2026: Rows announced in February 2026 that it had joined Superhuman, and rows.com now shows a "Rows joined Superhuman" banner directing inquiries to support@rows.com. Some third-party write-ups have reported that Rows would be wound down; we found no such notice on Rows' own site, and as of August 2, 2026 the product, the pricing page, and self-serve signup are all still live. Prices on this page were re-checked against rows.com/pricing on that date.
What is Rows AI?
Rows AI (formerly Rows) is a reimagined spreadsheet built for the AI era. It looks and feels like Google Sheets or Excel, but with two major differences: first, it has built-in data connectors (Google Analytics, Facebook Ads, HubSpot, Salesforce, LinkedIn, Shopify, Stripe, GitHub, and dozens more) that pull live data directly into cells; second, it has native GPT-powered formulas that let you generate text, summarize content, classify data, extract information, and run structured AI operations on cell values, no API setup required. This combination turns Rows into a kind of lightweight no-code data platform: marketers can pull ad spend from Facebook, customer data from HubSpot, and GA traffic into one sheet, then use AI formulas to automatically categorize leads, summarize campaign performance, or draft outreach emails. Rows also supports real-time collaboration, sharing, and interactive dashboards published as URLs, making it viable as both a working spreadsheet and a reporting tool. The AI features cover the core use cases well: =ASK() for arbitrary GPT prompts, =CLASSIFY() for categorization, =EXTRACT() for pulling structured data out of text, =TRANSLATE() for multilingual content, and more. Rows offers a free plan for individuals, a Plus plan at $8 per user per month for higher AI Task quotas and daily data refreshes, and a Pro plan at $79 per month plus $8 per user per month for larger teams with per-minute refreshes and more integration accounts. In February 2026 Rows announced it had joined Superhuman, and rows.com now carries a banner to that effect; the product, its pricing page, and signups all remained live when we checked on August 2, 2026. It's positioned against traditional spreadsheets (Google Sheets, Excel), SaaS data tools (Airtable, Coda), and lightweight AI data tools (Polymer, Julius AI). For marketers, small business owners, and analysts who live in spreadsheets but want AI and native data integrations, Rows AI is one of the cleanest options available in 2026.
Rows AI demo video
Watch Rows's official demo to see Rows AI in action before reading our full review.
Official video by Rows via YouTube, embedded for reference. ToolChase does not host or claim this video.
⚡ Quick Verdict
Marketers, analysts, and small business owners who want an AI-native spreadsheet with built-in data connectors
Enterprise analytics teams or data scientists who need notebooks and full SQL control
Free · Plus $8/mo per user · Pro $79/mo + $8/mo per user
Yes, free forever with unlimited spreadsheets but only 5 AI Tasks per month
Native data connectors and GPT-powered formulas inside a familiar spreadsheet interface
Not a replacement for full BI, data science, or enterprise data platforms
Bottom line: Rows AI scores 4.3/5, A polished AI spreadsheet for marketers and analysts. The free plan is a fair trial but caps you at 5 AI Tasks per month; Plus at $8 per user per month is the realistic entry point for regular AI use.
Pricing
Rows meters AI usage in "AI Tasks" rather than per-formula credits, and every plan includes unlimited spreadsheets. Annual billing saves roughly 20 percent.
Free, $0: Free forever, no trial period and no credit card required. 5 AI Tasks per month, manual Data Table imports, 10 connected integration accounts, 3 guest members, 1 MB file imports, 500 API calls per month, 7 days of version history, and branded embeds.
Plus, $8/month per user ($6 annually): 200 AI Tasks per month, Data Tables that refresh daily, 10 integration accounts, 10 guest members, 5 MB file imports, 50k API calls per month, 30 days of version history, cell enrichment up to 1M tasks per month, and priority chat support.
Pro, $79/month plus $8/month per user ($59 plus $6 annually): 1,000 AI Tasks per month, Data Tables that refresh every minute, 100 integration accounts, 200 guest members, 100 MB file imports, 1M API calls per month, 2 years of version history, unbranded embeds, and video support.
Enterprise, custom pricing: Unlimited AI Tasks, unlimited integrations and guests, custom AI models and functions, SAML SSO, and a dedicated customer success manager.
Key Features
- AI-powered formulas: =ASK(), =CLASSIFY(), =EXTRACT(), =TRANSLATE()
- Native data connectors for 50+ SaaS and marketing platforms
- Spreadsheet interface familiar to Google Sheets and Excel users
- Real-time collaboration and sharing
- Interactive published dashboards with shareable URLs
- Scheduled data refresh for live dashboards
- Template gallery for common marketing and ops use cases
- Workflow automation across connected data sources
- Mobile apps for iOS and Android
Pros & Cons
Pros
- Truly native AI formulas, no API keys or setup required
- Large library of built-in SaaS data connectors
- Familiar spreadsheet interface with a modern polish
- Generous free plan makes experimentation easy
Cons
- Not a replacement for proper BI or data science tools
- Free plan allows only 5 AI Tasks per month, so real AI use needs a paid plan
- Limited statistical modeling compared to Julius or Hex
FAQ
What makes Rows AI different from Google Sheets?
Rows looks like Google Sheets but adds two major things: native AI formulas (like =ASK() for GPT, =CLASSIFY() for categorization, =EXTRACT() for structured extraction) and built-in data connectors for 50+ SaaS platforms (HubSpot, Salesforce, Google Analytics, Facebook Ads, Stripe, Shopify, and more). You can pull live data and run AI on it without any API setup, which makes Rows much more capable than Sheets for marketing and analytics workflows.
Is Rows AI free?
Yes. Rows has a Free plan that is free forever, with no trial period and no credit card required. It includes unlimited spreadsheets, 5 AI Tasks per month, 10 connected integration accounts, 3 guest members, 1 MB file imports, 500 API calls per month, and 7 days of version history. Paid plans are Plus at $8 per user per month, Pro at $79 per month plus $8 per user per month, and Enterprise on custom pricing. Annual billing saves roughly 20 percent, which brings Plus to $6 per user per month and Pro to $59 per month plus $6 per user per month.
How do Rows AI formulas work?
Rows has a set of built-in AI functions that call GPT under the hood. For example, =ASK("What's the sentiment of this review?", A1) returns a sentiment label. =CLASSIFY(A1, "positive,negative,neutral") forces a specific category. =EXTRACT(A1, "company name, founder, year founded") pulls structured fields from unstructured text. The formulas work on individual cells or entire columns, and AI usage is counted against your plan quota.
Rows AI vs Polymer Search?
Rows is a spreadsheet with AI and connectors. Polymer is a no-code dashboard tool built around exploration and filtering. Both serve non-technical users but with different modes: Rows is better when you want to actively manipulate, transform, and enrich data; Polymer is better when you want to visually explore and share dashboards. Many teams use both, Rows to clean and enrich, Polymer to present.
What data sources can Rows connect to?
Rows connects to Google Sheets, Google Analytics, Google Ads, Facebook Ads, Instagram, LinkedIn, HubSpot, Salesforce, Stripe, Shopify, Airtable, Slack, GitHub, Notion, Mailchimp, Pipedrive, Typeform, YouTube Analytics, and dozens more SaaS platforms. Most connectors are live and support scheduled refresh on paid plans. You can also pull from public APIs with custom requests.
Can Rows replace my BI tool?
For small teams, possibly, Rows can publish dashboards as shareable URLs with live data, which covers many lightweight BI use cases. For enterprise BI with modeled warehouses, row-level security, governance, and complex data models, stick with Mode, Hex, or a dedicated BI tool. Rows is best as a marketing dashboard and ad-hoc analysis tool, not as a corporate BI platform.
Is Rows secure for sensitive data?
Rows is SOC 2 compliant and encrypts data in transit and at rest. Enterprise plans offer SSO and additional security controls. For teams handling PII or regulated data, you should review Rows' security documentation and discuss specific compliance requirements before use. For highly regulated data, an enterprise warehouse-backed tool like Mode, Hex, or Databricks Genie is typically a better fit.
📋 Good to know
Sign up free, create a spreadsheet, connect a data source like HubSpot or GA, and start using AI formulas.
SOC 2 compliant. Encryption in transit and at rest. Enterprise plans add SSO and advanced controls.
Plus ($8/user/mo) once you pass 5 AI Tasks a month. Pro ($79/mo + $8/user/mo) for per-minute refreshes and 100 integration accounts.
Very low if you know Google Sheets. Moderate for AI formulas and connectors.
