Rows AI
FreemiumAI-powered spreadsheet with built-in data connectors, GPT formulas, and automation for marketers and analysts
What is Rows AI?
Rows AI (formerly Rows) is a reimagined spreadsheet built for the AI era. It looks and feels like Google Sheets or Excel, but with two major differences: first, it has built-in data connectors (Google Analytics, Facebook Ads, HubSpot, Salesforce, LinkedIn, Shopify, Stripe, GitHub, and dozens more) that pull live data directly into cells; second, it has native GPT-powered formulas that let you generate text, summarize content, classify data, extract information, and run structured AI operations on cell values — no API setup required. This combination turns Rows into a kind of lightweight no-code data platform: marketers can pull ad spend from Facebook, customer data from HubSpot, and GA traffic into one sheet, then use AI formulas to automatically categorize leads, summarize campaign performance, or draft outreach emails. Rows also supports real-time collaboration, sharing, and interactive dashboards published as URLs, making it viable as both a working spreadsheet and a reporting tool. The AI features cover the core use cases well: =ASK() for arbitrary GPT prompts, =CLASSIFY() for categorization, =EXTRACT() for pulling structured data out of text, =TRANSLATE() for multilingual content, and more. Rows offers a generous free plan for individuals, a Plus plan at $59/month for advanced connectors and AI usage, and a Pro plan at $199/month for larger teams with more automation. It's positioned against traditional spreadsheets (Google Sheets, Excel), SaaS data tools (Airtable, Coda), and lightweight AI data tools (Polymer, Julius AI). For marketers, small business owners, and analysts who live in spreadsheets but want AI and native data integrations, Rows AI is one of the cleanest options available in 2026.
⚡ Quick Verdict
Marketers, analysts, and small business owners who want an AI-native spreadsheet with built-in data connectors
Enterprise analytics teams or data scientists who need notebooks and full SQL control
Free · Plus $59/mo · Pro $199/mo
Yes — generous free plan for individuals
Native data connectors and GPT-powered formulas inside a familiar spreadsheet interface
Not a replacement for full BI, data science, or enterprise data platforms
Bottom line: Rows AI scores 4.3/5 — A polished AI spreadsheet for marketers and analysts. Free plan is genuinely useful; upgrade to Plus ($59/mo) for advanced connectors and more AI usage.
Pricing
Free: Individual plan with unlimited personal spreadsheets, core AI formulas, basic data connectors (Google Sheets, GA, public APIs), and sharing. Excellent for learning and solo use.
Plus — $59/month: Advanced data connectors (HubSpot, Salesforce, Facebook Ads, LinkedIn, Stripe, Shopify, and more), larger AI usage quotas, scheduled refresh, and priority support.
Pro — $199/month: Everything in Plus with much larger AI usage quotas, higher data volume limits, team collaboration features, and more automation throughput.
Enterprise — custom pricing: SSO, dedicated support, SOC 2 reports, and higher limits for larger organizations.
Key Features
- AI-powered formulas: =ASK(), =CLASSIFY(), =EXTRACT(), =TRANSLATE()
- Native data connectors for 50+ SaaS and marketing platforms
- Spreadsheet interface familiar to Google Sheets and Excel users
- Real-time collaboration and sharing
- Interactive published dashboards with shareable URLs
- Scheduled data refresh for live dashboards
- Template gallery for common marketing and ops use cases
- Workflow automation across connected data sources
- Mobile apps for iOS and Android
Pros & Cons
Pros
- Truly native AI formulas — no API keys or setup required
- Large library of built-in SaaS data connectors
- Familiar spreadsheet interface with a modern polish
- Generous free plan makes experimentation easy
Cons
- Not a replacement for proper BI or data science tools
- Plus and Pro pricing is steep for individuals
- Limited statistical modeling compared to Julius or Hex
FAQ
What makes Rows AI different from Google Sheets?
Rows looks like Google Sheets but adds two major things: native AI formulas (like =ASK() for GPT, =CLASSIFY() for categorization, =EXTRACT() for structured extraction) and built-in data connectors for 50+ SaaS platforms (HubSpot, Salesforce, Google Analytics, Facebook Ads, Stripe, Shopify, and more). You can pull live data and run AI on it without any API setup, which makes Rows much more capable than Sheets for marketing and analytics workflows.
Is Rows AI free?
Yes, Rows offers a genuinely useful free plan for individuals with unlimited personal spreadsheets, core AI formulas, basic data connectors, and sharing. Paid plans start at Plus ($59/month) for advanced connectors and higher AI usage, Pro ($199/month) for team collaboration and higher quotas, and Enterprise for SSO and custom limits.
How do Rows AI formulas work?
Rows has a set of built-in AI functions that call GPT under the hood. For example, =ASK("What's the sentiment of this review?", A1) returns a sentiment label. =CLASSIFY(A1, "positive,negative,neutral") forces a specific category. =EXTRACT(A1, "company name, founder, year founded") pulls structured fields from unstructured text. The formulas work on individual cells or entire columns, and AI usage is counted against your plan quota.
Rows AI vs Polymer Search?
Rows is a spreadsheet with AI and connectors. Polymer is a no-code dashboard tool built around exploration and filtering. Both serve non-technical users but with different modes: Rows is better when you want to actively manipulate, transform, and enrich data; Polymer is better when you want to visually explore and share dashboards. Many teams use both — Rows to clean and enrich, Polymer to present.
What data sources can Rows connect to?
Rows connects to Google Sheets, Google Analytics, Google Ads, Facebook Ads, Instagram, LinkedIn, HubSpot, Salesforce, Stripe, Shopify, Airtable, Slack, GitHub, Notion, Mailchimp, Pipedrive, Typeform, YouTube Analytics, and dozens more SaaS platforms. Most connectors are live and support scheduled refresh on paid plans. You can also pull from public APIs with custom requests.
Can Rows replace my BI tool?
For small teams, possibly — Rows can publish dashboards as shareable URLs with live data, which covers many lightweight BI use cases. For enterprise BI with modeled warehouses, row-level security, governance, and complex data models, stick with Mode, Hex, or a dedicated BI tool. Rows is best as a marketing dashboard and ad-hoc analysis tool, not as a corporate BI platform.
Is Rows secure for sensitive data?
Rows is SOC 2 compliant and encrypts data in transit and at rest. Enterprise plans offer SSO and additional security controls. For teams handling PII or regulated data, you should review Rows' security documentation and discuss specific compliance requirements before use. For highly regulated data, an enterprise warehouse-backed tool like Mode, Hex, or Databricks Genie is typically a better fit.
📋 Good to know
Sign up free, create a spreadsheet, connect a data source like HubSpot or GA, and start using AI formulas.
SOC 2 compliant. Encryption in transit and at rest. Enterprise plans add SSO and advanced controls.
Plus ($59/mo) for advanced connectors and higher AI quotas. Pro ($199/mo) for team collaboration.
Very low if you know Google Sheets. Moderate for AI formulas and connectors.