Serpstat

What is Serpstat?

Serpstat is an all-in-one SEO platform from Ukraine that competes directly with Ahrefs and Semrush, but at a noticeably lower price point. The platform covers the full SEO workflow: keyword research with global search volume and difficulty data, backlink analysis, rank tracking across locations and devices, site audit for technical issues, competitor analysis, and AI-powered content features including brief generation, article drafting, and content optimization. In 2026 Serpstat pushed heavily into AI, adding an AI Tools set, a ChatGPT and Claude integration over MCP, an AI Overview Brand Opportunities report, and an LLM Brand Monitor. For budget-conscious teams that want the Ahrefs/Semrush feature set at roughly half the price, Serpstat is the most credible alternative. The Individual plan at $69/month is significantly cheaper than Ahrefs Lite ($129) or Semrush Starter ($199) while covering comparable core workflows. The tradeoff is slightly smaller backlink and keyword databases, but for most mid-market SEO work the difference is academic. One caveat worth knowing before you buy: the AI features and the API do not appear on Individual at all, they start on the Team plan at $129/month, which also suits small agencies. A Team x2 tier at $209/month sits between Team and the Agency plan at $499/month, which adds high-volume limits, white-label reports, and up to 30 seats. Serpstat also offers custom enterprise packages. A 7-day free trial lets you test the platform end-to-end before committing, and annual billing saves up to 27%.

Pricing

7-day free trial: Explore core features including keyword research, rank tracking, and site audit before committing.

Individual, $69/month: Core features only, keyword research, site analysis, rank tracker, site audit, and backlink analysis. 5 projects, 100 searches per day, 10,000 keyword position checks, single user. No API and no AI Tools on this tier. Good for freelancers and solo marketers.

Team, $129/month: Unlimited projects, 500 searches per day, 3 users, plus API access, the AI Tools, the ChatGPT and Claude MCP integration, the AI Overview Brand Opportunities report, batch analysis, and scheduled reports.

Team x2, $209/month: The Team feature set with roughly double the volume, 1,000 searches per day, 100,000 keyword position checks, and 6 users.

Agency, $499/month: 5,000 searches per day, 500,000 keyword position checks, 30 users, white-label reports, data engineer consultation, and phone support.

Annual billing saves up to 27%, which puts the four tiers at $50, $100, $169, and $410 per month.

Key Features

• Keyword research with global database and difficulty scoring
• Backlink analysis and referring domain tracking
• Rank tracking across locations, devices, and search engines
• Technical site audit with issue detection
• Competitor analysis and keyword gap reports
• AI Tools plus ChatGPT and Claude MCP integration (Team tier and above)
• LLM Brand Monitor across ChatGPT, Claude, Gemini, and around 140 other models
• White-label reporting (Agency tier)
• API access for data extraction (Team tier and above)

Pros & Cons

How Serpstat compares to the alternatives

No tool wins for every use case. Before committing, it is worth seeing Serpstat side by side with the closest rivals on pricing, features, and day-to-day fit. We have detailed head-to-head breakdowns for Ahrefs. If none of those fit, the full list of Serpstat alternatives ranks the strongest options by use case.

FAQ