Tavus

Tavus Starter is $39/month for development teams beginning with AI video, including pay-as-you-go usage, 3 free personal replicas, and up to 25 new personal replicas per month. The Growth plan is $375/month for businesses scaling AI video, with discounted usage rates, 10 free replicas, and up to 100 new replicas/month. Enterprise is custom-priced for high-volume needs with unlimited replicas and volume discounts.

Tavus is built around two core differentiators: personalized video at scale (dynamically insert a prospect's name, company, or data into a rendered video) and real-time conversational video replicas that can hold live two-way conversations with a viewer. HeyGen and Synthesia focus on studio-quality one-way videos. Tavus is API-first and targets developers.

Tavus does not offer a permanent free tier, but the Starter plan at $39/month includes 3 free personal replicas and pay-as-you-go video generation. There's typically a short trial or demo credit for new sign-ups. For developers wanting to test the API, the Starter plan is the minimum entry point and lets you build a working prototype before committing to the Growth tier.

A personal replica is an AI-generated clone of a real person built from a short training video (typically 2-5 minutes of footage). Once trained, the replica can deliver any new script in the person's voice and appearance. Tavus replicas are unique in that they support real-time conversational mode — a viewer can talk to the replica live via a video stream and the AI responds with synthesized video frames.

Tavus is used for personalized sales outreach (inserting prospect names into rendered videos at scale), customer support with conversational replicas, AI sales development representatives, interactive product onboarding, training course instructors, and real-time video bots for websites. E-commerce companies use Tavus for personalized post-purchase thank-you videos and product recommendations delivered via digital humans.

Yes — Tavus is API-first. The platform exposes endpoints for creating replicas, generating videos, and launching real-time conversational sessions. Pricing is credit- and usage-based, with overage charges between $0.50 and $1.50 per additional video depending on length and complexity. Developer documentation, SDKs for Node and Python, and webhook support are included on all paid plans.

Tavus replicas are among the most realistic in the AI video space — they reproduce subtle facial expressions, eye movement, and vocal inflection from the original training footage. In real-time conversational mode, latency is low enough (under 1 second) to feel natural for short exchanges, though longer pauses between responses can still feel slightly artificial. For pre-rendered personalized videos, replicas are nearly indistinguishable from the real person on quick viewing.

Yes. Tavus is SOC 2 Type II certified and GDPR compliant. Enterprise plans include dedicated infrastructure, on-prem deployment options, SSO, and contractual data privacy terms. For companies cloning executives or real employees, Tavus requires explicit consent from the person being replicated and provides audit trails of every video generated from each replica.