Bardeen
FreemiumAI browser automation that lives in Chrome — scrape, enrich, and move data between web apps without code
What is Bardeen?
Bardeen.ai is a no-code browser automation platform that 'lives' as a Chrome extension and automates the kind of tangled web-based tasks that traditional iPaaS tools can't touch — clicking through LinkedIn profiles, scraping product pages, enriching leads from multiple sources, copying data between tabs, and filling out forms. Where Zapier connects SaaS APIs together, Bardeen connects the actual browser UI to your data workflows, which makes it uniquely good for sales prospecting, lead generation, research, and any task that still requires clicking through web pages. Bardeen ships with a huge library of pre-built 'playbooks' (automations) for common tasks like scraping LinkedIn, enriching HubSpot leads, extracting Amazon product data, or copying Google Maps results into a spreadsheet, and its Magic Box AI lets you describe a workflow in natural language and get a working playbook. Pricing starts at a generous Free plan with 200 automation credits per month and 30+ integrations, Pro at $20/month unlocks 2,000+ credits plus advanced AI playbooks and unlimited custom workflows, Team at $40/month/user adds collaboration and shared playbooks, and Enterprise adds SLA, audit logs, and dedicated support. Each action creates 1 credit and enrichment rows cost 3 credits. Bardeen raised $18M in funding and is backed by investors betting that the future of work automation isn't just API-to-API but also browser-to-API — a space where Browse AI and Axiom.ai are the other main players.
⚡ Quick Verdict
Sales, RevOps, and research teams automating LinkedIn, CRM enrichment, and web data collection
Teams that need pure API-to-API SaaS integrations (use Zapier or Make)
Free (200 credits) · Pro $20/mo · Team $40/mo/user · Enterprise custom
Yes — 200 automation credits/month, 30+ integrations, community playbooks
Browser-level automation for tasks no API-based platform can touch
Runs in your Chrome browser — your laptop must be awake for playbooks to execute (unless using cloud mode)
Bottom line: Bardeen scores 4.4/5 — The best browser automation tool for sales and RevOps teams. Pro ($20/mo) is the practical tier once you outgrow the 200 free credits.
Pricing
Free: 200 automation credits/month, 30+ integrations, community playbooks, browser extension, basic support.
Pro — $20/month: 2,000+ credits/month, advanced AI playbooks (Magic Box), unlimited custom workflows, premium integrations, email support.
Team — $40/month/user: Everything in Pro plus team collaboration, shared playbooks, workspace management, priority support.
Enterprise — custom: SLA guarantees, onboarding, audit logs, dedicated support, advanced security controls, custom credit packages.
Credit usage: Most actions cost 1 credit. Enrichment rows (LinkedIn scraping, email finding, company data) cost 3 credits. Heavy LinkedIn prospecting or lead enrichment can burn through 2,000 credits in a few days, so Team or Enterprise is common for real sales workflows.
Key Features
- Chrome extension that automates any website UI, not just APIs
- Magic Box AI — describe a workflow in natural language, get a working playbook
- Pre-built playbooks for LinkedIn, HubSpot, Salesforce, Gmail, Google Sheets
- Web scraping with built-in data cleaning and transformation
- Lead enrichment from LinkedIn, email finders, and company databases
- Integration with 200+ apps including CRMs, Sheets, Airtable, Notion
- Scheduled runs and triggers via webhook, schedule, or browser event
- Cloud execution option so playbooks run without your laptop being awake
Pros & Cons
Pros
- Automates browser-based tasks that no API platform can handle
- Magic Box AI makes playbook creation feel magical for sales users
- Generous free tier with real functionality, not a neutered demo
- Category-leading LinkedIn and CRM enrichment playbooks
Cons
- Credit model burns fast on LinkedIn and enrichment-heavy workflows
- Chrome-only — no Firefox or Safari support
- Browser-based execution can break when sites redesign their UI
FAQ
How is Bardeen different from Zapier or Make?
Zapier and Make connect SaaS APIs together — trigger on a HubSpot contact, then call the Slack API. Bardeen automates the actual browser UI, which lets it do things API-based tools can't: scrape a LinkedIn profile, click through a multi-step form, extract data from any website, automate workflows on apps that don't have APIs. For sales prospecting, lead enrichment, and web research, Bardeen is in a class of its own.
How much does Bardeen cost?
Bardeen's Free tier includes 200 automation credits per month and 30+ integrations. Pro at $20/month unlocks 2,000+ credits and advanced AI playbooks. Team is $40/month/user for collaboration and shared playbooks. Enterprise is custom-priced for SLAs and dedicated support. Credits burn at 1 per action or 3 per enrichment row, so a heavy LinkedIn prospecting workflow can consume thousands of credits per week.
What is Bardeen's Magic Box?
Magic Box is Bardeen's natural-language playbook builder. You describe what you want in plain English — 'scrape LinkedIn profiles of people at companies with 50-200 employees in SaaS, enrich with emails, add to HubSpot as leads' — and Magic Box generates a working playbook using Bardeen's component library. It's powered by LLMs and is surprisingly good at common sales and research workflows.
Does Bardeen work on Firefox or Safari?
No. Bardeen is Chrome-only (and Chrome-based browsers like Edge and Brave). This is a significant limitation if your team uses Safari or Firefox, but it's intentional — Bardeen leverages Chrome extension APIs deeply to automate browser UIs, and porting to other browsers would require substantial engineering work. For now, you'll need Chrome or a Chromium-based browser.
Can Bardeen run without my computer being awake?
Yes, on Pro and higher tiers. Bardeen offers a cloud execution mode where playbooks run on Bardeen's servers instead of your local Chrome. This is essential for scheduled workflows — scrape a website every morning at 6am — and for long-running tasks. On the Free tier, playbooks only execute while your browser is open and active.
How does Bardeen compare to Browse AI?
Both are browser-based automation tools, but they target slightly different use cases. Browse AI is laser-focused on web scraping and monitoring — set up a robot to scrape a website and get alerts when data changes. Bardeen is more of a full workflow automation platform that also happens to include scraping. If you mostly need scraping and monitoring, Browse AI is cleaner. If you need full workflows with CRM sync, email, and more, Bardeen wins.
Is Bardeen safe for LinkedIn automation?
LinkedIn explicitly prohibits automated scraping and interaction in its Terms of Service, so any LinkedIn automation carries some account risk. Bardeen operates in your browser (not as a bot farm) which makes detection harder, and it mimics human click patterns. Still, heavy users have reported LinkedIn warnings or restrictions. Use Bardeen for LinkedIn at your own risk, and consider throttling workflows and using human-in-the-loop approvals for sensitive actions.
📋 Good to know
Install the Chrome extension from bardeen.ai, create an account, browse the playbook library, and run one with a single click. Magic Box lets you build custom playbooks in natural language.
SOC 2 Type II compliant, GDPR, data encrypted at rest. Enterprise plan adds audit logs and advanced security controls.
Pro ($20/mo) once you burn through 200 free credits — which happens fast for real sales workflows. Team ($40/mo/user) for shared playbooks.
Low to moderate. Pre-built playbooks work with one click; Magic Box handles custom logic; advanced users can tweak actions manually.