Zapier

What is Zapier?

Zapier is the connective tissue of the modern software stack, linking 7,000+ applications through automated workflows called Zaps. When an event happens in one app (a new email, a form submission, a Salesforce update), Zapier automatically triggers actions in other apps — sending Slack notifications, updating spreadsheets, creating tasks, or any combination of steps. No coding required.

In 2026, Zapier's AI features have become central to the platform. The AI workflow builder lets you describe an automation in plain English, and Zapier creates the complete Zap for you — selecting apps, configuring triggers, mapping fields, and setting up logic. AI-powered data transformation handles formatting, extraction, and classification within workflows, and AI-generated content steps can draft emails, summarize documents, or generate responses using built-in LLM capabilities.

Zapier's strength is its sheer breadth of integrations — at 7,000+ apps, no other automation platform comes close. Multi-step Zaps chain together complex workflows with conditional logic (Paths), filters, formatters, and delay steps. Zapier Tables provides a built-in database for storing and managing workflow data, while Interfaces lets you build simple forms and portals without code. Webhooks and API integrations extend Zapier to virtually any service.

The free tier includes 100 tasks per month with single-step Zaps — enough for basic automations. Starter ($19.99/mo) adds multi-step Zaps and 750 tasks. Professional ($49/mo) includes advanced logic, webhooks, and premium apps with 2,000 tasks. Team ($69/mo per user) adds collaboration features and shared workspaces. Zapier is the default choice for non-technical users and small businesses automating cross-app workflows.

Zapier Pricing

Free Plan: 100 tasks per month, 5 single-step Zaps, basic integrations, and 15-minute update time. Suitable for very simple automations.

Starter — $19.99/month ($14.99/mo annually): 750 tasks per month, multi-step Zaps, filters, formatters, and 3 premium app connections with 2-minute update time.

Professional — $49/month ($36.50/mo annually): 2,000 tasks per month, unlimited premium apps, Paths (conditional logic), webhooks, custom logic with code steps, and 1-minute update time.

Team — $69/month per user ($56.25/mo annually): Everything in Professional plus shared workspaces, shared app connections, premier support, and team management. Starting at 2,000 tasks with scalable limits.

Key Features

• 7,000+ app integrations — The largest library of pre-built app connections of any automation platform
• AI workflow builder — Describe automations in plain English and Zapier builds the complete workflow
• Multi-step Zaps — Chain together unlimited actions across multiple apps in a single workflow
• Conditional logic (Paths) — Create branching workflows that take different actions based on conditions
• AI-powered data transformation — Use AI to format, extract, classify, and transform data within workflows
• Zapier Tables — Built-in database for storing, managing, and querying workflow data
• Zapier Interfaces — Build simple forms, portals, and landing pages that trigger workflows
• Webhooks and API steps — Connect to any service with a URL or API, even without a native integration
• Formatter and utilities — Built-in tools for text formatting, date manipulation, number calculations, and data parsing
• Task history and debugging — Detailed logs of every task execution with error diagnosis and replay capability

Pros & Cons

Best For

Non-technical users and small businesses who need simple, reliable automation across popular apps. Marketing teams automating lead capture, email workflows, and CRM updates across their tech stack. Sales operations teams connecting CRM, email, calendar, and communication tools. Startup teams that want to automate repetitive work without hiring developers or learning complex platforms.