Landbot
FreemiumNo-code chatbot and AI agent builder for web, WhatsApp, and Messenger conversations
Quick verdict
Marketing, sales, and support teams building no-code lead-gen and WhatsApp chatbots
Highly complex enterprise logic, deep conversational AI, multi-bot single-page setups
Free Sandbox · Starter EUR 40/mo · Pro EUR 100/mo · WhatsApp Pro EUR 200/mo
Yes, Sandbox with 100 chats/mo
No-code visual builder plus official WhatsApp Business API
Chat-based pricing can climb at scale, especially WhatsApp and AI chats
Bottom line: Landbot scores 4.1/5, a good fit for marketing, sales, and support teams that want to ship no-code conversational chatbots for lead generation and WhatsApp engagement, provided you watch chat volume as you grow.
What is Landbot?
Landbot is a no-code platform for building conversational chatbots and AI agents using a visual drag-and-drop flow builder. It deploys bots across websites, WhatsApp through the official WhatsApp Business API, and Facebook Messenger, combining rule-based logic with GPT and Gemini-powered AI responses. Teams use it to qualify leads, automate support, book meetings, and run conversational forms without writing code. The builder pairs scripted steps such as buttons, carousels, and date pickers with AI agents that can handle open-ended questions, while native integrations with HubSpot, Airtable, Zapier, n8n, and webhooks route captured data into your stack. Landbot starts on a free Sandbox plan of 100 chats a month and scales through Starter, Pro, WhatsApp Pro, and Business tiers as volume grows. For marketing and sales teams that want structured, on-brand conversational experiences without developer help, Landbot is a practical no-code option in the AI chatbot space in 2026.
Landbot pricing
Verified June 2026 from landbot.io/pricing. Prices shown in euros; annual billing applies a 20% discount.
| Plan | Price (monthly) | Includes | Best for |
|---|---|---|---|
| Sandbox | Free | 100 chats/mo, 1 seat, basic flows | Testing the builder before paying |
| Starter | EUR 40/mo | EUR 32 annual; ~500 chats/mo, 2 seats, AI agents, custom CSS/JS | Small teams launching a first bot |
| Pro | EUR 100/mo | EUR 80 annual; ~2,500 chats/mo, 3 seats, advanced flows, integrations | Growing lead-gen and support teams |
| WhatsApp Pro | EUR 200/mo | EUR 160 annual; 1 WhatsApp number, opt-in tools and campaigns | Teams running WhatsApp engagement |
| Business | From EUR 400/mo | Custom volume, 5 seats, priority support, success manager | High-volume teams needing support and SLAs |
Key features
- Visual no-code drag-and-drop flow builder
- Web, WhatsApp, and Facebook Messenger deployment
- Official WhatsApp Business API with opt-ins and campaigns
- Hybrid AI agents combining GPT and Gemini with structured flows
- Conversational forms, buttons, carousels, and date pickers
- Integrations with HubSpot, Airtable, Zapier, n8n, and webhooks
- Live chat handoff and human takeover
- Custom CSS/JavaScript and analytics dashboards
Pros and cons
Pros
- Intuitive drag-and-drop builder that is genuinely usable without coding
- Strong WhatsApp support through the official Business API
- Hybrid approach mixes AI flexibility with the control of scripted flows
- Good native integrations for lead routing (HubSpot, Airtable, webhooks, Zapier)
- Free Sandbox plan and a 14-day trial let you test before paying
Cons
- Pricing is metered by chats and can get expensive at scale, especially WhatsApp and AI chats
- AI and natural-language capabilities are lighter than dedicated conversational-AI platforms
- Flow customization can feel rigid for highly complex or unconventional logic
- Only one website bot per page, which limits some on-site use cases
Best for
Marketing, sales, and support teams that want to build no-code conversational chatbots for lead generation and WhatsApp engagement without developer help. Landbot may be useful for marketing teams building lead-qualification flows, sales teams automating meeting booking and lead routing, and small-business or agency operators managing WhatsApp customer engagement. If you need structured conversational experiences with predictable, on-brand logic and reliable WhatsApp delivery, Landbot is designed for that workflow in 2026.
Good to know
Plans are metered by chats per month rather than seats alone. Web chats, WhatsApp chats, and AI chats are counted separately, and extra chats or seats are billed as add-ons. Model your expected volume before choosing a tier, since costs scale with conversations.
WhatsApp runs on the official WhatsApp Business API, so messages come from a verified business number. Total WhatsApp cost combines Landbot's per-chat rate with Meta's standard conversation fees, which vary by country and message type. Budget for both when planning campaigns.
AI agents use OpenAI's GPT and Google's Gemini inside the flow builder. AI chats are metered and included in limited quantities per plan, so heavy AI usage can add to cost. The hybrid model keeps critical steps on scripted rails for predictability while AI handles open-ended questions.
Paid plans come with a 14-day free trial and require no credit card to start. When the trial ends, the account downgrades to the free Sandbox plan rather than being cut off, so you can keep a basic bot running while you decide.
Landbot alternatives by use case
Explore more
Bottom line
Landbot is a good fit for marketing, sales, and support teams that want no-code conversational chatbots for lead generation and WhatsApp engagement. The visual builder is genuinely usable without coding, the hybrid model balances AI flexibility with scripted control, and WhatsApp support runs on the official Business API. The two things to weigh are cost and depth: chat-based pricing can climb as volume grows, especially for WhatsApp and AI chats, and the natural-language capabilities are lighter than platforms built solely around conversational AI. If your use case is structured lead-gen and support rather than highly complex enterprise logic, Landbot is worth a place on your shortlist alongside Tidio and ManyChat.
Landbot FAQ
What is Landbot used for?
Landbot is a no-code platform for building chatbots and AI agents that run on websites, WhatsApp, and Facebook Messenger. Businesses use it to qualify leads, automate customer support, book meetings, and collect responses through conversational forms. Its visual flow builder lets non-technical teams design interactive conversations that mix scripted logic with AI-generated replies, making it a good fit for marketing, sales, and support automation.
Does Landbot have a free plan?
Yes. Landbot offers a free Sandbox plan that does not expire, including 100 chats per month, one seat, basic flow operations, and a limited set of integrations such as Zapier, Slack, and Google Analytics. Paid plans also come with a 14-day free trial and require no credit card to start. When a trial ends, the account downgrades to the free Sandbox plan rather than being cut off.
How much does Landbot cost?
Landbot pricing is shown in euros and billed by chat volume. As of June 2026 the paid tiers are Starter at EUR 40/mo, Pro at EUR 100/mo, and WhatsApp Pro at EUR 200/mo, with a Business plan starting around EUR 400/mo. Annual billing applies a 20% discount, lowering Starter to EUR 32/mo and Pro to EUR 80/mo. A free Sandbox plan is also available, and extra chats or seats are charged as add-ons.
Does Landbot support WhatsApp?
Yes. Landbot connects to WhatsApp through the official WhatsApp Business API, so messages are sent from a verified business number rather than an unofficial workaround. Its WhatsApp plans support opt-in collection, broadcast campaigns, and automated conversational flows. WhatsApp chats are metered separately from web chats, and message costs include Landbot's per-chat rate plus Meta's standard conversation fees, which buyers should factor into total cost.
Does Landbot use AI?
Yes. Landbot offers AI agents that combine large language models, including OpenAI's GPT and Google's Gemini, with its structured flow builder. This hybrid approach lets bots handle open-ended questions with AI while keeping critical steps on scripted rails for predictability. AI chats are metered and included in limited quantities per plan, so heavy AI usage can add to cost. Its AI depth is lighter than platforms built solely around conversational AI.
What are the main limitations of Landbot?
Landbot's chat-based pricing can get expensive as volume grows, particularly for WhatsApp and AI chats. Its AI and natural-language capabilities are less advanced than dedicated conversational-AI tools, and complex flow logic can feel constrained by the builder. The platform also limits you to one website bot per page, which restricts some on-site scenarios. These trade-offs make it a stronger fit for structured lead-gen and support than for highly complex enterprise deployments.
Compare Landbot with alternatives
| Tool | Score | Free plan | Starts at | Best for |
|---|---|---|---|---|
| Landbot | 4.1/5 | Yes | EUR 40/mo | No-code lead-gen and WhatsApp bots |
| Tidio | 4.5/5 | Yes | $29/mo | SMB ecommerce live chat |
| ManyChat | 4.5/5 | Yes | $15/mo | Instagram and Messenger marketing |
| HubSpot AI | 4.7/5 | Yes | $0 (CRM-tied) | CRM-native chat and routing |
| Drift | 4.2/5 | No | Custom | B2B conversational marketing |
| Intercom Fin | 4.5/5 | No | Usage-based | AI-first support resolution |
Pricing verified June 2026 from each vendor's site.
