Make

Freemium

Visual workflow automation platform connecting 1,000+ apps without code

ToolChaseTC Score: 4.5/5Last verified: April 2026

What is Make?

Make (formerly Integromat) is a powerful visual workflow automation platform that connects 1,000+ apps and services through a drag-and-drop scenario builder. Where Zapier focuses on simplicity, Make prioritises power — offering conditional logic, loops, iterators, aggregators, and complex data transformations that are difficult or impossible in simpler tools. Make has added AI modules that allow integration with OpenAI, Anthropic, and Perplexity APIs, as well as AI-powered data extraction and transformation within workflows. For technical teams and power users who need sophisticated automations at a lower price point than Zapier, Make is the leading alternative.

⚡ Quick Verdict

Best for

Technical teams and developers who need visual workflow design with advanced logic like loops, iterators, and error handling. Power users who want Zapier-level automation at a fraction of the cost. Data-heavy workflows that require processing arrays, aggregating results, and transforming complex data structures. Teams building AI-powered automations that integrate LLMs directly into business workflows.

Not ideal for

Simple single-app tasks, content creation, or non-technical users

Starting price

Free Plan: 1,000 operations per month, 2 active scenarios, 100MB data transfer. Includes all core features and app integrations.

Core — $10.59/month ($9/mo annually): 10,000 operations per month, unlimited active scenarios, 1GB data transfer, and access to all app modules.

Pro — $18.82/month ($16/mo annually): 10,000 operations, unlimited scenarios, advanced features including custom functions, full-text log search, priority execution, and operations usage analysis.

Teams — $34.12/month ($29/mo annually): 10,000 operations, team roles and permissions, shared workspaces, team dashboard, and all Pro features. Additional operations available as add-ons across all plans.

Free plan

Yes

Key strength

More powerful than Zapier for complex workflows

Biggest limitation

Steeper learning curve than Zapier

Bottom line: Make scores 4.5/5 — a strong choice for Technical teams and developers who need visual workflow design with advanced logic like loops, iterators, and error handling. Power users who want Zapier-level automation at a fraction of the cost. Data-heavy workflows that require processing arrays, aggregating results, and transforming complex data structures. Teams building AI-powered automations that integrate LLMs directly into business workflows.. One of the top tools in its category.

Make Pricing

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Key Features

Visual drag-and-drop scenario builder — Interactive flowchart interface where you see data flowing between modules in real time
1,000+ app integrations — Comprehensive library including Google, Slack, Salesforce, HubSpot, Shopify, and more
Conditional logic and filters — Route data through different paths based on conditions, values, or patterns
Loops and iterators — Process arrays and lists item by item, essential for batch data operations
AI modules — Integrate OpenAI, Claude, Perplexity, and other AI services directly into workflows
HTTP/Webhook modules — Connect to any service with an API, even without a native integration
Built-in data store — Persistent storage for variables, counters, and data that persists across scenario runs
Advanced error handling — Retry logic, fallback routes, and error notifications for robust workflows
Aggregators — Combine multiple data items into single outputs for reports, summaries, and batched actions
Real-time execution — Instant webhook-triggered execution with no polling delay

Pros & Cons

Pros

Visual builder makes complex workflows easier to understand and debug
Significantly cheaper than Zapier for equivalent usage
1,000 free operations vs. Zapier's 100 tasks — 10x more generous
Advanced data processing with loops, iterators, and aggregators
Real-time webhook execution with no polling delay
AI modules for OpenAI, Claude, and other LLMs built directly in
Superior error handling with retry logic and fallback routes
Operations-based pricing is more efficient than task-based pricing

Cons

Steeper learning curve than Zapier for non-technical users
Fewer integrations (1,000+) compared to Zapier's 7,000+
Interface can feel overwhelming with many options and settings
Documentation is less comprehensive than Zapier's resources
Smaller community means fewer pre-built templates and solutions
Complex scenarios can be difficult to organize visually at scale
Some niche app integrations available on Zapier are missing from Make

Best For

✅ Pricing verified May 2026 ✅ Independently reviewed ✅ No affiliate relationship ✅ See scoring methodology

FAQ

What is Make (formerly Integromat)?

Make is a visual automation platform that connects apps and services through a drag-and-drop scenario builder. Unlike Zapier's linear workflow, Make uses a visual canvas where you can create branching, looping, and parallel workflows — giving you more flexibility for complex automations.

Is Make free?

Yes. The free plan includes 1,000 operations per month and 2 active scenarios. This is enough for simple personal automations. The Core plan starts at $10.59/mo with 10,000 operations.

Make vs Zapier — which should I choose?

Make is better for complex workflows (branching, loops, error handling) and cheaper per operation. Zapier is simpler to set up and has more integrations (7,000+ vs 1,800+). Technical users prefer Make; non-technical users prefer Zapier. See our comparison.

What is the difference between tasks and operations?

Zapier counts tasks (each Zap execution). Make counts operations (each module execution within a scenario). A 5-step workflow in Zapier = 5 tasks. In Make = 5 operations. Make's operations are generally cheaper than Zapier's tasks.

Can Make handle complex logic?

Yes — this is Make's strength. The visual builder supports conditional branching (routers), loops (iterators), error handlers, data transformers, and parallel paths. This makes it significantly more powerful than Zapier for non-linear workflows.

Alternatives to Make

📋 Good to know

Setup

Sign up free at make.com and create a scenario using the visual workflow builder. Connect apps with drag-and-drop modules and configure data mapping.

Privacy & Data

Workflow data passes through Make's servers during execution. Make processes the data your connected apps exchange. Enterprise plans offer dedicated infrastructure.

When to upgrade

When you exceed 1,000 operations per month on the free plan or need more complex scenarios with branching, error handling, and data stores (Core at $9/mo).

Learning curve

Moderate — the visual builder is intuitive for simple automations. Complex scenarios with iterators, routers, and data transformations require understanding Make's logic model.