Otterly.ai

AI search visibility monitoring is a new category of marketing tool that tracks whether your brand appears in AI-generated answers from platforms like ChatGPT, Perplexity, Google AI Overviews, Gemini, and Microsoft Copilot. Unlike traditional SEO, which tracks your position in a list of ten blue links, AI search monitoring tracks whether AI systems mention your brand, cite your URLs, and how you compare to competitors in AI-generated responses. This matters because a growing share of search queries now end with an AI-generated answer rather than a click to a website. If your brand isn't being cited by AI, you're invisible to a rapidly growing segment of searchers.

Otterly.ai monitors six AI search platforms: ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot are included in all plans. Google AI Mode and Google Gemini are available as paid add-ons ($9/mo on Lite, $59/mo on Standard, $149/mo on Premium). This covers the major AI interfaces where consumers and professionals are getting answers in 2026. Otterly tracks brand mentions, URL citations, sentiment, and competitive positioning across all monitored platforms.

Otterly.ai uses prompt-based pricing across three tiers. Lite costs $29/month ($25/mo annual) with 15 search prompts and daily tracking. Standard costs $189/month ($160/mo annual) with 100 search prompts, unlimited workspaces, and Google Looker Studio integration. Premium costs $489/month ($422/mo annual) with 400 search prompts and 10,000 GEO URL audits. You can add 100 extra prompts for $99/month on Standard and Premium. Enterprise plans with custom pricing and SSO are also available. All plans include a 14-day free trial with no credit card required.

Share of AI Voice is Otterly.ai's core metric that measures the percentage of AI-generated responses that mention or cite your brand versus your competitors for a given set of search prompts. For example, if you track 50 prompts related to "project management software" and your brand appears in 15 of those AI responses while a competitor appears in 25, your Share of AI Voice is 30% versus their 50%. This metric lets you benchmark your AI visibility over time, identify prompts where competitors are winning, and measure the impact of your GEO (Generative Engine Optimization) efforts.

It depends on how much of your traffic comes from search. The Lite plan at $29/month with 15 prompts is affordable, but 15 prompts may not cover enough queries to give you actionable data. Small businesses in competitive niches (SaaS, e-commerce, professional services) where AI search is already diverting traffic will see clear value. Local businesses or those that rely primarily on direct traffic or social media may find the investment premature. The 14-day free trial lets you test whether AI platforms are actually mentioning your brand before committing.

Ahrefs Brand Radar is a feature within the Ahrefs SEO suite ($129+/mo) that monitors how brands appear in AI responses, primarily as part of a broader SEO workflow. Otterly.ai is purpose-built for AI search monitoring with deeper functionality: prompt research tools, GEO content audits with predictive scoring, multi-engine daily tracking, and Share of AI Voice benchmarking. If you already pay for Ahrefs and want basic AI visibility data, Brand Radar may be sufficient. If AI search monitoring is your primary concern, Otterly.ai offers more depth at a lower entry price ($29 vs $129).

GEO stands for Generative Engine Optimization — the practice of optimizing your content so it gets cited by AI search platforms. Unlike traditional SEO, which optimizes for ranking algorithms, GEO focuses on making content AI-crawlable, authoritative, and structured in ways that LLMs prefer to cite. Otterly.ai includes GEO URL audits (1,000-10,000/month depending on plan) that analyze your pages for AI compatibility, provide predictive scoring before publication, and recommend both on-page changes (structure, authority signals, schema) and off-page strategies (PR mentions, Reddit presence, Wikipedia citations) that increase the likelihood of AI citation.

Otterly.ai offers a Google Looker Studio Connector on Standard plans and above, which lets you pull AI visibility data into custom dashboards and reporting workflows. For Enterprise customers, custom integrations and data access are available. As of April 2026, a full public REST API is not prominently documented for self-serve plans, so teams needing deep programmatic access should contact Otterly's sales team to discuss Enterprise options.

Yes — competitive benchmarking is one of Otterly.ai's strongest features. When you set up search prompts, Otterly automatically identifies which brands and domains appear in AI responses alongside yours. You can track competitors' Share of AI Voice over time, see which URLs they're getting cited for, and identify prompts where they outperform you. This competitive intelligence is available on all plans, including Lite, and updates daily.

AI search monitoring accuracy depends on how consistently AI platforms return the same results for the same queries. Unlike traditional search rankings, AI responses can vary significantly between sessions — the same prompt may cite different brands on different days. Otterly.ai addresses this by running prompts daily and tracking trends over time rather than point-in-time snapshots. Some users report occasional data delays (hours, not days). The key insight is that AI search monitoring is best used for trend analysis and competitive benchmarking rather than expecting the deterministic precision of traditional rank tracking.