OmniSEO

OmniSEO is an AI search visibility platform built by WebFX and SEO.com. It monitors where and how your brand appears in AI-generated answers across 10 platforms: ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot, Claude, Meta AI, Grok, and DeepSeek. Unlike traditional SEO tools that track blue-link rankings, OmniSEO focuses on whether AI systems cite your brand when users ask questions. WebFX is a digital marketing agency with 650+ employees that claims over $10 billion in client revenue generated, which gives OmniSEO an SEO-practitioner pedigree that most standalone visibility tools lack.

OmniSEO has three plans. Essentials costs $89/month ($890/year, saving 2 months) and includes 4 AI channels, 50 saved prompts, 5 competitors, and 5 seats. Professional costs $349/month ($3,490/year) and adds 10 AI channels, 100 saved prompts, 10 seats, and CSV/PDF exports. Enterprise starts at $899/month with 500+ prompts, unlimited seats, custom integrations, and dedicated GEO specialists. There is no free plan and no self-serve trial. OmniSEO offers personalized demos instead. A 50% first-month discount is available on Essentials and Professional plans.

No. OmniSEO does not offer a free plan or a self-serve free trial. Instead, you can schedule a personalized demo with their team to see the platform before committing. The lowest entry point is the Essentials plan at $89/month (or $45 for the first month with the current 50% discount). This is a higher barrier to entry than competitors like Otterly.ai ($29/month with a 14-day free trial), which is worth considering if you want to test before buying.

OmniSEO tracks 10 AI platforms. The Essentials plan covers 4 channels: Google AI Overviews, AI Mode, ChatGPT, and Perplexity. The Professional and Enterprise plans add 6 more: Gemini, Microsoft Copilot, Claude, Meta AI, Grok, and DeepSeek. Enterprise customers can also request custom regions and models. This is the widest AI engine coverage among dedicated visibility tools — Otterly.ai covers 6 platforms (with 2 as paid add-ons), and most SEO suites with AI tracking features cover fewer.

Both track AI search visibility, but they differ in positioning and pricing. OmniSEO is built by WebFX (a large agency) and includes professional GEO/AEO consulting services starting at $3,000/month alongside its SaaS platform. Otterly.ai is a standalone SaaS tool with a lower entry point ($29/month vs $89/month) and a 14-day free trial. OmniSEO tracks 10 AI platforms vs Otterly's 6 (with 2 as add-ons). Otterly includes GEO URL auditing with predictive scoring, which OmniSEO handles through its consulting services instead. Pick OmniSEO if you want broader engine coverage and may need managed GEO services. Pick Otterly if you want a self-serve tool with a free trial and built-in GEO auditing.

GEO (Generative Engine Optimization) is the practice of optimizing content so AI platforms cite it in their responses. Traditional SEO targets ranking algorithms; GEO targets the retrieval and citation mechanisms of large language models. OmniSEO helps with GEO in two ways: its SaaS platform provides visibility data, citation tracking, and strategic recommendations that show where you're being cited and where you're not. For hands-on optimization, WebFX offers professional GEO/AEO services starting at $3,000/month that include content strategy, technical optimization, and ongoing consulting to improve AI citation rates.

Citation tracking is OmniSEO's feature that maps when and where large language models reference your content in their responses. It distinguishes between direct citations (AI links to your own pages), third-party citations (external authoritative sites mention your brand), and competitor citations. Each citation gets a health score based on frequency and domain authority. This matters because understanding which of your pages AI systems cite — and which competitor pages get cited instead — tells you exactly where to focus your GEO optimization efforts.

Yes. OmniSEO tracks up to 5 competitors per brand on all plans. The platform provides share-of-voice analysis that benchmarks your visibility against competitors, gap analysis that identifies prompts and topics where competitors outperform you, and trend monitoring that shows how competitive positioning changes over time. On Enterprise plans, you can track 5 competitors per brand or service line across multiple brands. This competitive intelligence is one of OmniSEO's strongest features — it turns abstract AI visibility into concrete competitive benchmarks.

Probably not at current pricing. The Essentials plan at $89/month only covers 4 AI channels and 50 prompts, which limits the scope of monitoring. Small businesses typically need to understand whether AI platforms mention them at all before investing in optimization. Tools like Otterly.ai ($29/month with a free trial) or even manual checks on ChatGPT and Perplexity provide a lower-risk starting point. OmniSEO is better suited for mid-market and enterprise companies that already have SEO programs and need to extend monitoring into AI search channels at scale.

The Professional plan includes CSV and PDF exports (up to 5,000 rows/month) for reporting workflows. Enterprise plans include custom integrations and SSE (Server-Sent Events) for real-time data streaming. A full public REST API is not documented for self-serve plans. If your team needs programmatic access to AI visibility data for dashboards or internal tools, you'll need to discuss Enterprise pricing. This is a gap compared to traditional SEO tools like Ahrefs and Semrush, which offer well-documented APIs on standard plans.