Rechat

What Rechat is

Rechat describes itself as the AI operating system for real estate: one platform that replaces the separate CRM, marketing and transaction tools a brokerage would otherwise stitch together. It is sold as four products that work alone or together. People is the CRM, with contacts, lead routing, tasks, a calendar, automated Flows and Google and Microsoft sync. Studio is the marketing suite, for branded listing and agent websites, emails, print, social posts and Facebook and Instagram ads, plus online CMA presentations and an AI-powered agent network for e-blasts to nearby agents.

Deals handles listings, offers and closings, with compliance checklists, MLS autofill and e-signature. Lucy, the AI assistant, answers questions, drafts emails, creates marketing campaigns and listing websites, and takes voice commands. Rechat is aimed at brokerages, and it says Inman named it Company of the Year.

Where Rechat is the strongest pick

Brokerages that want every agent on one system for contacts, marketing and transactions, with an AI assistant that works across all of it, rather than paying for and training agents on separate tools.

Pricing

Rechat does not publish prices. It sells to brokerages and teams through a demo, and you can buy only the products you need.

• People (CRM): Contacts, lead routing, tasks, calendar and automated Flows.
• Studio: Marketing design for websites, emails, print, social posts and ads.
• Deals: Listings, offers and closings with compliance checklists and e-signature.
• Lucy: The AI assistant across the platform.
• Pricing: By quote, after a demo.

There is no public price list. Ask for a quote that matches the products and number of agents you need.

Best for

Real estate brokerages and large teams that want CRM, marketing and transaction management in one platform, with AI built in.

Key features

• Lucy AI assistant: answers, email drafts, campaigns, listing websites and voice commands
• People CRM with lead routing, tasks, calendar and Flows automation
• Studio for branded websites, emails, print, social posts and Facebook and Instagram ads
• Online CMA and presentations
• Deals: listing management, checklists, MLS autofill and e-signature
• Google and Microsoft sync
• Apps for iOS and Android

Pros

• Replaces several separate tools with one platform
• Lucy brings AI into everyday tasks such as emails, campaigns and listing websites
• Products can be bought separately and combined later
• Strong marketing suite for listing websites, print and social

Cons

• No public pricing, so you need a demo to compare costs
• Built for brokerages and teams rather than individual agents on a budget
• An all-in-one platform takes more effort to roll out than a single-purpose tool

Best-fit use cases

• Moving a brokerage's agents onto one CRM, marketing and deals system
• Creating listing websites, emails and social posts from one listing
• Routing leads to agents automatically
• Keeping transaction files compliant with checklists

FAQ

How much does Rechat cost?

Rechat does not publish pricing. It sells to brokerages and teams after a demo, and its products can be bought separately or together.

What is Lucy in Rechat?

Lucy is Rechat's AI assistant. It answers questions, drafts emails, creates marketing campaigns and listing websites, and accepts voice commands.

Is Rechat a CRM?

Partly. People is Rechat's CRM, and the platform also includes Studio for marketing, Deals for transactions and the Lucy AI assistant.

Does Rechat have a mobile app?

Yes. Rechat links to apps for iOS and Android.

Who is Rechat for?

Mainly brokerages and teams that want all their agents on one platform for contacts, marketing and transactions.