Recraft
FreemiumAI design platform specializing in vector graphics, brand-consistent visuals, and professional design assets
What is Recraft?
Recraft is an AI-powered design platform that stands out by generating true SVG vector graphics directly from text prompts — not just raster images. Built on its proprietary V3 model, Recraft is designed for professional designers and brand teams who need scalable, editable, brand-consistent visuals. Features include custom style training (upload your brand assets and Recraft learns your visual identity), infinite canvas with layers, inpainting and outpainting, background removal, product mockup generation, and text rendering that actually produces readable text in images. Recraft supports SVG, PNG, and JPEG exports.
⚡ Quick Verdict
Graphic designers, brand teams, and marketing professionals who need scalable vector graphics, logos, icons, and brand-consistent visual assets
Photo editing, video creation, or non-vector/brand design tasks
Free (50 daily credits) / Starter $10/mo / Advanced $27/mo /
No
Only AI tool that generates native SVG vectors directly
Credit-based system — costs can be unpredictable
Bottom line: Recraft scores 4.5/5 — a strong choice for Graphic designers, brand teams, and marketing professionals who need scalable vector graphics, logos, icons, and brand-consistent visual assets. One of the top tools in its category.
Recraft Pricing
Free (50 daily credits) / Starter $10/mo / Advanced $27/mo / Pro $48/mo
Key Features
- True SVG vector generation from text prompts
- Custom brand style training from reference images
- Infinite canvas with layers and real-time collaboration
- Inpainting, outpainting, and background removal
- Product mockup generation
- Readable text rendering in generated images
Pros & Cons
Pros
- Only AI tool that generates native SVG vectors directly
- Excellent brand consistency with custom style training
- Strong text rendering — readable text in generated images
- Professional design platform, not just an image generator
Cons
- Credit-based system — costs can be unpredictable
- Free tier images are public (no private generation)
- Less suited for photorealistic art than Midjourney
- Vector output quality varies with prompt complexity
Best For
Graphic designers, brand teams, and marketing professionals who need scalable vector graphics, logos, icons, and brand-consistent visual assets
FAQ
What is Recraft?
Recraft is an AI image generator focused on design assets. It generates vector illustrations, icons, and branded graphics — not just photorealistic images. Ideal for designers who need production-ready assets.
Is Recraft free?
Yes. Free plan with limited daily generations. Basic ($25/mo) adds more generations. Pro ($65/mo) adds priority access and commercial rights.
Can Recraft generate vector images?
Yes — this is Recraft's key differentiator. It generates true vector graphics (SVG) that scale to any size without quality loss. Most AI generators only produce raster images.
Recraft vs Midjourney — what is the difference?
Midjourney excels at artistic photorealistic images. Recraft excels at design assets — vectors, icons, illustrations. Different tools for different design needs.
Is Recraft good for branding?
Yes. Recraft can maintain brand color palettes, generate consistent icon sets, and create illustrations that match your brand style. It is purpose-built for design workflows.
Score based on product quality, usability, value, features, reliability, integrations & market trust. How we score →
Alternatives to Recraft
📋 Good to know
Sign up at recraft.ai and use the infinite canvas. Type a prompt to generate images, vectors, or icons. Upload brand assets to train a custom style.
Prompts, generated assets, and uploaded brand materials are stored on Recraft's cloud. Generated images are private on paid plans.
When you need more than the free daily generations or want private images, SVG export, brand style training, and commercial licensing (Basic at $25/mo).
Low for basic image generation. Moderate for leveraging Recraft's unique features — custom style training, vector generation, and the infinite canvas workflow.
