Refract
PaidSales coaching AI that lets managers review, annotate, and share call snippets with reps for async training
What is Refract?
Refract was a sales coaching platform focused specifically on the async review-and-coach workflow that sits at the heart of most manager 1:1s. Rather than positioning itself as a full conversation intelligence or analytics platform, Refract is purpose-built for managers to watch rep calls, drop in-line comments and annotations at specific timestamps, clip shareable snippets for peer learning, and deliver coaching feedback that reps can actually action. The product integrates with Zoom, Microsoft Teams, Google Meet, and dialer platforms to record calls, transcribes them automatically, and makes the library searchable by keyword, topic, or deal stage. Refract includes AI scorecards and conversation analytics but keeps the interface deliberately simple, the goal is to remove friction from the coaching workflow, not to overwhelm managers with data. It was popular with mid-market sales teams that wanted better coaching habits without the cost or complexity of Gong or Chorus. Today that workflow is sold only as Allego Conversation Intelligence, which Allego offers both as a standalone module and bundled with its Modern Learning product. Pricing is quote-based through a demo; Allego publishes no rates and states only that it bills per user per month, annually upfront.
Refract demo video
Watch Allego's official demo to see Refract in action before reading our full review.
Official video by Allego via YouTube, embedded for reference. ToolChase does not host or claim this video.
⚡ Quick Verdict
Mid-market sales teams that want a simple, focused coaching workflow without enterprise complexity
Large enterprise orgs that need deep forecasting, revenue intelligence, or Fortune 500 scale
Custom quote from Allego, no public price list
No, paid plans only
Purpose-built async coaching workflow, watch, annotate, share snippets
Less analytical depth than Gong, Chorus, or Mindtickle
Bottom line: Refract scores 4.2/5, A focused coaching platform for mid-market teams that care more about habits than analytics. Note that it is no longer buyable under the Refract name; you are buying Allego Conversation Intelligence.
Pricing
No free plan, and no standalone Refract price list. Refract is now sold as Allego Conversation Intelligence, and Allego does not publish rates. Checked on Allego's own pricing page in August 2026: it bills per user per month, billed annually upfront, with the quote driven by the number of seats purchased and the contract length. Conversation Intelligence is licensed as its own module and is also bundled with Allego's Modern Learning product. There is no self-serve signup and no published tier, evaluation happens through a demo and pilot with Allego's sales team.
Key Features
- Call recording across Zoom, Teams, Google Meet, and dialers
- Async coaching workflow with in-line annotations and comments
- Shareable call snippets for peer learning
- AI scorecards and conversation analytics
- Searchable call library by keyword, topic, and deal stage
- Speaker separation and automated transcription
- CRM sync with Salesforce and HubSpot
- Playbook templates for coaching sessions
- SOC 2 and GDPR compliance
Pros & Cons
Pros
- Purpose-built for async coaching, not bloated with features
- Significantly cheaper than Gong, Chorus, or Mindtickle
- Easy for managers to adopt and maintain coaching habits
- Strong peer learning through shareable call snippets
Cons
- No free plan or self-serve trial
- Less analytical depth than full CI platforms
- Smaller customer base and less brand recognition
FAQ
What does Refract do differently from Gong?
Refract focuses narrowly on the coaching workflow, watching rep calls, annotating at specific timestamps, clipping shareable snippets, and delivering actionable feedback. Gong does all of that plus deep forecasting, revenue intelligence, and analytics. For teams that treat coaching as the core discipline and don't need forecasting, Refract is simpler and cheaper. For Fortune 500 sales orgs needing analytics depth, Gong is more complete.
How much does Refract cost?
There is no standalone Refract price any more. Refract is sold as Allego Conversation Intelligence, and Allego does not publish rates. Allego's own pricing page states only that it charges per user per month, billed annually upfront, with the quote depending on seat count and contract length. All pricing is quote-based and requires a sales demo.
Does Refract have a free plan?
No. Refract is paid-only with no free tier and no self-serve trial, and as of August 2026 it is only obtainable as the Conversation Intelligence module inside Allego. Evaluations happen through a sales demo and pilot. For a free alternative that supports some coaching functionality, consider Avoma's free plan or Fireflies' free tier.
Can Refract replace Gong for a 50-rep sales team?
For teams that primarily want coaching and don't need forecasting or revenue intelligence, yes. Refract's purpose-built coaching workflow, annotate, snippet, share, review, often delivers better coaching adoption than Gong because the interface is simpler. Teams that also need pipeline analytics and forecasting should stick with Gong or pair Refract with a lighter analytics tool.
What CRMs does Refract integrate with?
Refract supports bi-directional sync with Salesforce and HubSpot, plus activity logging to Outreach and Salesloft. Call summaries, scorecards, and coaching activity flow into the CRM automatically, and Refract pulls deal context from the CRM to enrich call analytics and scorecards.
Is Refract good for sales onboarding?
Yes. Managers and enablement teams use Refract to build a library of exemplary calls, discovery, demo, objection handling, closing, and share them with new reps as part of structured onboarding. The snippet-sharing workflow makes it easy to teach specific skills using real customer conversations rather than scripted role-plays.
What video platforms does Refract support?
Refract records calls on Zoom, Google Meet, Microsoft Teams, and Webex. It also integrates with dialer platforms like RingCentral, Aircall, and Dialpad for traditional phone-based sales calls. Dual-channel recording ensures accurate speaker separation.
📋 Good to know
There is no refract.ai signup any more; the domain redirects to Allego. Book a sales demo with Allego and license its Conversation Intelligence module. Implementation typically takes 1-2 weeks including CRM integration, user provisioning, and manager training on coaching workflows.
SOC 2 Type II, GDPR compliant. Admin controls for data retention, user access, and audit logging. Encrypted at rest and in transit.
Customers typically start on annual plans sized by seat count. Upgrades involve adding seats or enabling advanced analytics modules.
Low. Managers and reps adapt within days, the coaching workflow is intentionally simple.
