Tray.ai
PaidLow-code enterprise iPaaS with 700+ connectors, Merlin Agent Builder, and task-based pricing
What is Tray.ai?
Tray.ai (formerly Tray.io) is a low-code enterprise integration platform aimed at revenue operations, IT, and marketing teams that need more power than Zapier but don't want the complexity and price tag of Workato. Tray sits comfortably in the mid-market iPaaS space: it offers a visual drag-and-drop workflow builder, 700+ pre-built connectors, custom connector development via HTTP and GraphQL, and task-based pricing. Tray no longer publishes any prices as of August 2026, the Pro, Team, and Enterprise tiers are all quote-only. In 2024 the company rebranded from Tray.io to Tray.ai to emphasize its push into AI-powered automation, and in 2025 it launched Merlin, now branded Merlin Agent Builder, a conversational agent builder that lets business users describe workflows and agents in natural language. Each 'task' counts a step execution, a 10-step workflow triggered 1,000 times per month consumes 10,000 tasks, which is roughly fair for most integration use cases but punishes workflows with many sub-steps. There is no free tier or self-service signup as of August 2026, and although Tray says a free trial is available it is arranged through sales, so you still need to book a demo to start. Tray is particularly strong in RevOps (connecting Salesforce, HubSpot, Marketo, Outreach, and Gong) and in SaaS vendors that want to embed integrations into their own products. Compared to Make or Zapier, Tray wins on enterprise governance and connector depth; compared to Workato, it wins on price and time-to-value.
Tray.ai demo video
Watch Tray's official demo to see Tray.ai in action before reading our full review.
Official video by Tray via YouTube, embedded for reference. ToolChase does not host or claim this video.
⚡ Quick Verdict
Mid-market and enterprise RevOps, IT, and SaaS vendors needing a governed iPaaS
SMBs, hobbyists, or teams wanting self-serve signup and transparent pricing
No free tier · No published prices · Pro, Team, and Enterprise all quote-only
No free tier. A free trial is offered, but only via sales
Visual builder, 700+ connectors, and strong RevOps/SaaS embedding use cases
Task-based billing adds up quickly for multi-step workflows; no free tier
Bottom line: Tray.ai scores 4.3/5, A solid enterprise iPaaS choice if Workato is too expensive and Zapier too limited. The lack of a free tier makes it hard to test without a sales call.
Pricing
No free tier, and as of August 2026 no published prices. Tray's pricing page shows three tiers but no dollar figures, and sends every cost question to sales. A free trial is available on request through the sales team. What Tray does publish per tier:
Pro: 3 workspaces, 700+ connectors, 7-day insights, 7-day log retention.
Team: 20 workspaces, 30-day insights, 7-day expandable log retention, log retention management, Guardian log masking, and all add-ons available for purchase.
Enterprise: unlimited workspaces, 180-day insights, advanced on-premise deployment, SSO, HIPAA, regional hosting, log streaming, and data engineering.
Figures commonly cited for Tray, about $595/month for Pro with 25,000 tasks and roughly $36,000/year for a small Enterprise deployment, come from Tray's earlier published pricing. We could not confirm either against the vendor's current site in August 2026, so treat them as a rough historical anchor and get a quote.
Tray still bills on tasks, and tasks count step executions rather than workflow runs, so build with care, a complex recipe can burn tasks faster than expected.
Key Features
- 700+ pre-built connectors across SaaS, databases, and custom APIs
- Visual drag-and-drop workflow builder with conditional logic and data mapping
- Merlin Agent Builder, conversational builder for natural-language workflows and agents
- Embedded iPaaS for SaaS vendors building integrations into their own products
- Environment management, dev, staging, and production isolation
- SSO/SAML, RBAC, audit logs, and custom data retention for enterprise compliance
- Custom connector development via HTTP and GraphQL steps
- Strong RevOps connectors, Salesforce, HubSpot, Marketo, Outreach, Gong
Pros & Cons
Pros
- Cheaper and faster to deploy than Workato for mid-market teams
- Visual builder is powerful for multi-step RevOps and marketing workflows
- Merlin Agent Builder makes natural-language workflow building accessible to ops teams
- Embedded iPaaS is popular with SaaS vendors needing integrations as a product feature
Cons
- Task-based pricing gets expensive for workflows with many steps
- No free tier, no self-service signup, and no published pricing; you must book a demo
- Smaller ecosystem than Workato for deep SAP/Oracle integrations
FAQ
How much does Tray.ai cost?
As of August 2026 Tray publishes no prices at all. Its pricing page lists three tiers, Pro, Team, and Enterprise, and answers the cost question by directing you to contact sales for a customized quote based on your usage and the features you need. The figures widely cited for Tray, roughly $595/month for the Pro tier with 25,000 tasks and around $36,000/year for small Enterprise deployments, come from Tray's earlier published pricing and could not be confirmed against the vendor's current site. Tray still bills on tasks and counts each step execution as a task, so a 10-step workflow triggered 1,000 times per month consumes 10,000 tasks. Plan for 2-3x your initial task estimate once you start building real workflows.
What is Merlin AI in Tray.ai?
Merlin, now branded Merlin Agent Builder, is Tray.ai's conversational agent builder. You describe what you want in natural language, 'when a new Salesforce lead comes in, enrich it with Clearbit and notify the account owner in Slack', and Merlin drafts it. Tray now pitches Merlin as building AI agents that reason, act, and learn, either conversational or autonomous. Tray does not publish which tiers include Merlin, so confirm packaging with sales. Merlin uses leading LLMs under the hood and respects the same governance controls as manually built workflows.
How is Tray.ai different from Workato?
Workato is priced and positioned for Fortune 500 IT teams with complex on-prem integrations and deep SAP/Oracle needs. Tray.ai targets the mid-market and RevOps space: it's cheaper, faster to deploy, and its connector library is stronger for modern SaaS (Salesforce, HubSpot, Marketo, Outreach). If you're a 500-person SaaS company syncing data between 20 cloud tools, Tray is usually the better fit. If you're a 10,000-person enterprise with on-prem SAP, Workato wins.
Is there a free trial of Tray.ai?
Yes, but not a self-service one. As of August 2026 Tray's pricing page states that a free trial is offered and tells you to contact the sales team to get it started. There is still no way to sign up and start experimenting on your own, which is a downside compared to Zapier, Make, or n8n.
What kinds of workflows is Tray best for?
RevOps (syncing data between Salesforce, HubSpot, Marketo, Outreach, Gong, and data warehouses), customer onboarding flows, internal IT provisioning, and embedded integrations inside SaaS products. Its visual builder is particularly strong for multi-step workflows with branching logic and data transformations. It's less suited to simple 2-step automations, Zapier is faster for those.
Does Tray.ai support webhooks and custom APIs?
Yes. Tray has HTTP and GraphQL connectors that let you call any REST or GraphQL API, and its webhook triggers let any external service kick off a workflow. Custom connectors can be built directly in the platform using these primitives, or you can use the embedded iPaaS SDK to ship integrations as part of your own product.
📋 Good to know
Book a demo at tray.ai, get trial or sandbox access, and use Merlin Agent Builder or pre-built templates to ship your first workflow within a few hours.
SOC 2 Type II, GDPR, HIPAA-ready. Enterprise plans add audit logs, custom data retention, and EU data residency.
Pro is the entry tier and caps you at 3 workspaces. Most real customers land on Team or Enterprise once they hit workspace or task limits, need longer log retention, or need SSO.
Moderate. The visual builder is intuitive but mastering environment management and custom connectors takes a few weeks.
