Tray.ai
PaidLow-code enterprise iPaaS with 600+ connectors, Merlin AI agent builder, and task-based pricing
What is Tray.ai?
Tray.ai (formerly Tray.io) is a low-code enterprise integration platform aimed at revenue operations, IT, and marketing teams that need more power than Zapier but don't want the complexity and price tag of Workato. Tray sits comfortably in the mid-market iPaaS space: it offers a visual drag-and-drop workflow builder, 600+ pre-built connectors, custom connector development via HTTP and GraphQL, and task-based pricing that starts at about $595/month for 25,000 tasks on the Pro tier. In 2024 the company rebranded from Tray.io to Tray.ai to emphasize its push into AI-powered automation, and in 2025 it launched Merlin AI, a conversational agent builder that lets business users describe workflows in natural language. Each 'task' counts a step execution — a 10-step workflow triggered 1,000 times per month consumes 10,000 tasks — which is roughly fair for most integration use cases but punishes workflows with many sub-steps. There is no free tier or self-service signup as of March 2026, so you need to book a demo to start. Tray is particularly strong in RevOps (connecting Salesforce, HubSpot, Marketo, Outreach, and Gong) and in SaaS vendors that want to embed integrations into their own products. Compared to Make or Zapier, Tray wins on enterprise governance and connector depth; compared to Workato, it wins on price and time-to-value.
⚡ Quick Verdict
Mid-market and enterprise RevOps, IT, and SaaS vendors needing a governed iPaaS
SMBs, hobbyists, or teams wanting self-serve signup and transparent pricing
No free tier · Pro from $595/mo (25K tasks) · Team and Enterprise custom
No — demo required, no self-service signup
Visual builder, 600+ connectors, and strong RevOps/SaaS embedding use cases
Task-based billing adds up quickly for multi-step workflows; no free tier
Bottom line: Tray.ai scores 4.3/5 — A solid enterprise iPaaS choice if Workato is too expensive and Zapier too limited. The lack of a free tier makes it hard to test without a sales call.
Pricing
No free tier. Tray has moved fully to sales-led pricing with three published tiers:
Pro — from $595/month: 25,000 tasks/month, visual workflow builder, 600+ pre-built connectors, conditional logic, data mapping, error handling.
Team — custom: Higher task limits, environment management (dev/staging/prod), shared workspace, team collaboration features, role-based access.
Enterprise — from ~$36,000/year: Unlimited tasks, SSO/SAML, audit logging, custom data retention, dedicated customer success manager, SLA guarantees, Merlin AI agent builder.
Tasks count step executions, not workflow runs, so build with care — a complex recipe can burn tasks faster than expected.
Key Features
- 600+ pre-built connectors across SaaS, databases, and custom APIs
- Visual drag-and-drop workflow builder with conditional logic and data mapping
- Merlin AI — conversational agent builder for natural-language workflow creation
- Embedded iPaaS for SaaS vendors building integrations into their own products
- Environment management — dev, staging, and production isolation
- SSO/SAML, RBAC, audit logs, and custom data retention for enterprise compliance
- Custom connector development via HTTP and GraphQL steps
- Strong RevOps connectors — Salesforce, HubSpot, Marketo, Outreach, Gong
Pros & Cons
Pros
- Cheaper and faster to deploy than Workato for mid-market teams
- Visual builder is powerful for multi-step RevOps and marketing workflows
- Merlin AI makes natural-language workflow building accessible to ops teams
- Embedded iPaaS is popular with SaaS vendors needing integrations as a product feature
Cons
- Task-based pricing gets expensive for workflows with many steps
- No free tier or self-service signup — must book a demo
- Smaller ecosystem than Workato for deep SAP/Oracle integrations
FAQ
How much does Tray.ai cost?
Tray's Pro plan starts at approximately $595/month for 25,000 tasks. Team and Enterprise tiers are custom, with small enterprise deployments typically starting at around $36,000/year. Tray counts each step execution as a task, so a 10-step workflow triggered 1,000 times per month consumes 10,000 tasks. Plan for 2-3x your initial task estimate once you start building real workflows.
What is Merlin AI in Tray.ai?
Merlin AI is Tray.ai's 2025 conversational agent builder. You describe what you want the workflow to do in natural language — 'when a new Salesforce lead comes in, enrich it with Clearbit and notify the account owner in Slack' — and Merlin drafts the workflow. It's included on Enterprise plans and available as an add-on for lower tiers. Merlin uses leading LLMs under the hood and respects the same governance controls as manually built workflows.
How is Tray.ai different from Workato?
Workato is priced and positioned for Fortune 500 IT teams with complex on-prem integrations and deep SAP/Oracle needs. Tray.ai targets the mid-market and RevOps space: it's cheaper, faster to deploy, and its connector library is stronger for modern SaaS (Salesforce, HubSpot, Marketo, Outreach). If you're a 500-person SaaS company syncing data between 20 cloud tools, Tray is usually the better fit. If you're a 10,000-person enterprise with on-prem SAP, Workato wins.
Is there a free trial of Tray.ai?
Not a self-service one. As of early 2026, Tray requires a demo call and sales conversation before you can start building. They'll typically offer a guided trial period once you're in the sales cycle, but there's no way to sign up and start experimenting on your own — which is a major downside compared to Zapier, Make, or n8n.
What kinds of workflows is Tray best for?
RevOps (syncing data between Salesforce, HubSpot, Marketo, Outreach, Gong, and data warehouses), customer onboarding flows, internal IT provisioning, and embedded integrations inside SaaS products. Its visual builder is particularly strong for multi-step workflows with branching logic and data transformations. It's less suited to simple 2-step automations — Zapier is faster for those.
Does Tray.ai support webhooks and custom APIs?
Yes. Tray has HTTP and GraphQL connectors that let you call any REST or GraphQL API, and its webhook triggers let any external service kick off a workflow. Custom connectors can be built directly in the platform using these primitives, or you can use the embedded iPaaS SDK to ship integrations as part of your own product.
📋 Good to know
Book a demo at tray.ai, get sandbox access, and use Merlin AI or pre-built templates to ship your first workflow within a few hours.
SOC 2 Type II, GDPR, HIPAA-ready. Enterprise plans add audit logs, custom data retention, and EU data residency.
Pro ($595/mo) is the entry point. Most real customers land on Team or Enterprise once they hit task limits or need SSO.
Moderate. The visual builder is intuitive but mastering environment management and custom connectors takes a few weeks.