Comparison · Last updated August 2026
IFTTT vs Zapier
IFTTT vs Zapier compared on pricing, features and fit. Independent August 2026 review from ToolChase.
Quick specs
| IFTTT | Zapier | |
|---|---|---|
| ToolChase score | 4.2/5 | 4.7/5 |
| Pricing model | Freemium | Freemium |
| Entry pricing | Pro, $4.99/month (or $2.99/month billed annually, $35.88/year, save 40%): 20 active applets... | Professional, $29.99/month ($19.99/mo annually): A single sliding plan for 1 user... |
| Category | Automation | Automation |
What each tool is
IFTTT
IFTTT (If This Then That) is the original consumer-focused automation platform, launched way back in 2010 as the go-to tool for connecting smart home devices, social media accounts, and everyday apps. Where Zapier and Make target business and productivity use cases, IFTTT remains firmly in the consumer and prosumer space, it shines for things like 'turn on my Philips Hue when I get home', 'post my Instagram photos to Twitter', 'save Gmail attachments to Dropbox', or 'log my Fitbit workouts to a Google Sheet'. The p
Zapier
Zapier is the connective tissue of the modern software stack, linking 9,000+ applications through automated workflows called Zaps. When an event happens in one app (a new email, a form submission, a Salesforce update), Zapier automatically triggers actions in other apps, sending Slack notifications, updating spreadsheets, creating tasks, or any combination of steps. No coding required.
Pricing compared
IFTTT: Free: 2 active applets, single-action applets only, standard applet speeds, unlimited applet runs, 30-day onboarding support. Pro, $4.99/month (or $2.99/month billed annually, $35.88/year, save 40%): 20 active applets, multi-action applets (trigger + multiple actions), fastest applet speeds, webhooks, increased rate limits, customer support. Pro+, $14.99/month (or $8.99/month billed annually, $107.88/year, save 40%): Unlimited active applets, filter code (JavaScript conditions inside applets), AI services, multiple account connections, queries, prioritized customer support. Note: Prices may va
Zapier: Free Plan: 100 tasks per month, 5 single-step Zaps, basic integrations, and 15-minute update time. Suitable for very simple automations. Professional, $29.99/month ($19.99/mo annually): A single sliding plan for 1 user, starting at 750 tasks per month and scaling up to 2 million, with unlimited premium apps, multi-step Zaps, Paths (conditional logic), filters, formatters, webhooks, and custom code steps. Team, $103.50/month ($69/mo annually): Everything in Professional plus a shared account for up to 25 users, shared app connections, premier support, and team management. Starts at 2,000 tasks
Pricing verified August 2026. Vendors change tiers often, so confirm on the official pricing pages before purchase.
Key features
IFTTT
- Thousands of pre-built triggers for smart home, social, wearables, and apps
- Simple two-step 'If This Then That' applet structure (or multi-action on Pro+)
- Smart home coverage, Philips Hue, Nest, Ring, Sonos, Samsung SmartThings, Alexa, Google Home
- Social automation, Instagram, Twitter/X, Facebook, LinkedIn, YouTube
- Wearable integration, Fitbit, Garmin, Oura, Apple Health
- Filter code on Pro+, JavaScript for conditional logic inside applets
- AI-powered actions on Pro+, summarize, classify, and generate text
- Mobile apps for iOS and Android with location-based triggers
Zapier
- 9,000+ app integrations, The largest library of pre-built app connections of any automation platform
- AI workflow builder, Describe automations in plain English and Zapier builds the complete workflow
- Multi-step Zaps, Chain together unlimited actions across multiple apps in a single workflow
- Conditional logic (Paths), Create branching workflows that take different actions based on conditions
- AI-powered data transformation, Use AI to format, extract, classify, and transform data within workflows
- Zapier Tables, Built-in database for storing, managing, and querying workflow data
- Zapier Interfaces, Build simple forms, portals, and landing pages that trigger workflows
- Webhooks and API steps, Connect to any service with a URL or API, even without a native integration
Pros and cons
IFTTT
Strengths
- By far the cheapest entry point in consumer automation at $4.99/month, or $2.99/month billed annually
- Unmatched smart home and IoT integration library
- Perfect for personal use cases that don't need business-grade features
- Community applet library with thousands of pre-built templates
Limitations
- Limited to simple workflows, not a business automation tool
- Fewer professional integrations than Zapier or Make (no Salesforce, limited CRM)
- AI features are relatively basic compared to dedicated AI automation platforms
Zapier
Strengths
- Unmatched integration library with 9,000+ supported apps
- AI workflow builder makes automation accessible to non-technical users
- Extremely reliable with near-100% uptime for mission-critical workflows
- Excellent documentation, templates, and community resources
- Zapier Tables and Interfaces extend the platform beyond simple automation
- Generous template library with pre-built workflows for common use cases
Limitations
- Expensive at scale, costs rise quickly as task volume increases
- Task-based pricing means complex workflows burn through limits fast
- Less powerful than Make or n8n for complex logic and data processing
- Free tier is very limited with only 100 tasks and single-step Zaps
- Premium app integrations require paid plans
- Slower execution speed compared to Make (minimum 1-min update on Pro)
Which should you choose?
Choose IFTTT if these matter most to you: By far the cheapest entry point in consumer automation at $4.99/month, or $2.99/month billed annually; Unmatched smart home and IoT integration library.
Choose Zapier if these matter more: Unmatched integration library with 9,000+ supported apps; AI workflow builder makes automation accessible to non-technical users. Our review lists it as a fit for: Non-technical users and small businesses who need simple, reliable automation across popular apps. Marketing teams automating lead capture, email workflows, and CRM updates across their tech stack. Sales operations teams connecting CRM, email, calendar, and communication tools. Startup teams that want to automate repetitive work without hiring developers or learning complex platforms.
Still unsure? See every option ranked in IFTTT alternatives and Zapier alternatives.
Frequently asked questions
Is IFTTT or Zapier cheaper?
IFTTT: Pro, $4.99/month (or $2.99/month billed annually, $35.88/year, save 40%): 20 active applets, multi-action applets (trigger + multiple actions), fastest applet speeds, webhooks, increased rate limits, customer support.. Zapier: Professional, $29.99/month ($19.99/mo annually): A single sliding plan for 1 user, starting at 750 tasks per month and scaling up to 2 million, with unlimited premium apps, multi-step Zaps, Paths (conditional logic), filters, formatters, webhooks, and custom code steps.. Check both vendor pricing pages before buying, since tiers change often.
What pricing model do IFTTT and Zapier use?
We list IFTTT as Freemium and Zapier as Freemium. The tier detail above is taken from each vendor's own pricing page as at August 2026.
Which is better, IFTTT or Zapier?
Neither wins outright. On our August 2026 review IFTTT scores 4.2/5 and Zapier scores 4.7/5, and the right pick depends on the use case set out above. Both entries are independently reviewed.