IFTTT

What is IFTTT?

IFTTT (If This Then That) is the original consumer-focused automation platform, launched way back in 2010 as the go-to tool for connecting smart home devices, social media accounts, and everyday apps. Where Zapier and Make target business and productivity use cases, IFTTT remains firmly in the consumer and prosumer space, it shines for things like 'turn on my Philips Hue when I get home', 'post my Instagram photos to Twitter', 'save Gmail attachments to Dropbox', or 'log my Fitbit workouts to a Google Sheet'. The product is organized around 'applets' (formerly called 'recipes'), which are simple two-step automations following the If This Then That pattern. Each applet has a trigger and an action, though the Pro and Pro+ tiers add multi-action support and filter code for more complex logic. IFTTT doesn't market itself as an AI platform, but it has quietly added AI features over time, applets can now use LLM-powered actions for summarization, classification, and content generation on the Pro+ plan. Pricing is refreshingly cheap: the Free plan lets you run 2 applets, Pro is $4.99/month for 20 applets (with multi-action support), and Pro+ is $14.99/month for unlimited applets with filter code and AI services. Paying yearly cuts 40% off both, to $2.99/month for Pro and $8.99/month for Pro+. For consumer smart home and social automation, IFTTT remains the easiest and cheapest option in 2026, though it's rarely the right choice for business workflows.

Pricing

Free: 2 active applets, single-action applets only, standard applet speeds, unlimited applet runs, 30-day onboarding support.

Pro, $4.99/month (or $2.99/month billed annually, $35.88/year, save 40%): 20 active applets, multi-action applets (trigger + multiple actions), fastest applet speeds, webhooks, increased rate limits, customer support.

Pro+, $14.99/month (or $8.99/month billed annually, $107.88/year, save 40%): Unlimited active applets, filter code (JavaScript conditions inside applets), AI services, multiple account connections, queries, prioritized customer support.

Note: Prices may vary slightly by region. IFTTT has intentionally kept pricing very low compared to business automation tools, it's priced for consumers and hobbyists, not teams.

Key Features

• Thousands of pre-built triggers for smart home, social, wearables, and apps
• Simple two-step 'If This Then That' applet structure (or multi-action on Pro+)
• Smart home coverage, Philips Hue, Nest, Ring, Sonos, Samsung SmartThings, Alexa, Google Home
• Social automation, Instagram, Twitter/X, Facebook, LinkedIn, YouTube
• Wearable integration, Fitbit, Garmin, Oura, Apple Health
• Filter code on Pro+, JavaScript for conditional logic inside applets
• AI-powered actions on Pro+, summarize, classify, and generate text
• Mobile apps for iOS and Android with location-based triggers

Pros & Cons

How IFTTT compares to the alternatives

No tool wins for every use case. Before committing, it is worth seeing IFTTT side by side with the closest rivals on pricing, features, and day-to-day fit. We have detailed head-to-head breakdowns for Zapier. If none of those fit, the full list of IFTTT alternatives ranks the strongest options by use case.

FAQ