Lumen5

Lumen5 demo video

Watch Lumen5's official demo to see Lumen5 in action before reading our full review.

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Official video by Lumen5 via YouTube, embedded for reference. ToolChase does not host or claim this video.

What is Lumen5?

Lumen5 is an AI-powered video creation platform purpose-built for marketing teams that need to turn existing written content into branded social media videos without video editing skills. Lumen5 says over 5,000,000 companies use the platform to tell their stories, and its published case studies feature teams at Cisco, Siemens, Mitsubishi, Electrolux, and Swiss Re. The platform occupies a specific niche in the AI video space: content repurposing. Rather than generating videos from scratch like InVideo or creating AI avatars like Synthesia, Lumen5 excels at converting blog posts, articles, whitepapers, and internal documents into polished video content.

The core workflow is straightforward: paste a blog URL or text, and Lumen5's AI extracts the key points, generates a scene-by-scene storyboard, selects matching stock footage from its media library, applies text overlays with proper typography, and adds background music. Lumen5 pitches this as a way to create quality videos with minimal time, effort, and training. The AI handles the composition decisions that usually need design expertise: text is positioned to avoid covering important subjects such as human faces, the duration of each scene is determined algorithmically from the number of words in that scene, and important keywords are emphasized in your brand color.

Where Lumen5 truly differentiates is brand consistency. You upload your logo, choose your fonts, define your color palette, and add your watermark, and that brand kit becomes the foundation for all future videos, so every video produced by any team member follows the same visual rules. This is critical for organizations with multiple content creators. Lumen5 also generates a credit scene at the end of each video to help you stay compliant with copyright laws, and its theme library covers landscape, square, vertical, and 4:5 output.

The platform includes an editor for manual refinement, where you can trim, crop, adjust brightness, animate images, clean up audio, and fine tune visuals, a media library with millions of licensed stock photos, videos, icons, and music tracks, and one-click reframing to 9:16, 1:1, or 16:9 for LinkedIn, Instagram, Facebook, and YouTube. While Lumen5 does not produce the cinematic output of tools like Runway or the text-to-video generation of InVideo AI, it remains the purpose-built option for the specific use case of content repurposing, turning your existing blog library into a steady stream of social video content.

Lumen5 Pricing

Lumen5 offers a free plan, three published paid plans, and a custom-priced Team plan. Each price below shows the monthly rate first, then the per-month rate when billed yearly, which Lumen5 advertises as saving 25%.

• Free, $0, 5 videos per month, videos capped at 2 minutes, includes a Lumen5 branded outro.
• Basic, $29/mo billed monthly or $19/mo billed yearly, everything in Free plus unlimited videos, no Lumen5 branding, custom colors and fonts, 1 animation minute and 20 AI voice minutes per month, 1000+ AI voices.
• Starter, $79/mo billed monthly or $59/mo billed yearly, everything in Basic plus 1080p video resolution, 50M+ stock photos and videos, customizable brand kit, 2 animation minutes and 60 AI voice minutes per month, 1 voice clone.
• Pro, $199/mo billed monthly or $149/mo billed yearly, everything in Starter plus Shutterstock editorial media, custom watermarks and fonts, multiple workspaces, 5 animation minutes and 180 AI voice minutes per month, 3 voice clones.
• Team, custom pricing billed yearly, bespoke branded template, video translations, collaboration features, video approval process, single sign-on (SSO), customer success manager, enterprise-level security, professional services, invoiced billing, custom AI model usage.

Key Features

• Blog-to-Video AI, Paste a URL or text and the AI extracts key points, creates a storyboard, selects matching footage, and produces a complete branded video in minutes.
• Brand Kit System, Upload your logo, choose your fonts, define your color palette, and add your watermark, and that brand kit becomes the foundation for all future videos.
• Stock Media Library, Millions of licensed stock photos, videos, icons, and music tracks, searchable by keyword, theme, aesthetic, or mood, and matched to your content by the AI.
• Built-In Editor, Refine the AI-generated draft: trim, crop, adjust brightness, animate images, clean up audio, or fine tune visuals.
• Smart Text Layout, Text is placed automatically to avoid covering important subjects such as human faces, and important keywords are emphasized in your brand color.
• Multi-Platform Export, One-click export in landscape (16:9), square (1:1), and vertical (9:16) formats optimized for LinkedIn, Instagram, Facebook, and YouTube.
• Theme Library, Customizable themes that carry your brand styling, with support for landscape, square, vertical, and 4:5 output.
• Team Collaboration, Multiple workspaces on the Pro plan, with collaboration features, a video approval process, and single sign-on (SSO) on the Team plan.
• Music Library, Thousands of licensed music tracks, searchable by keyword, theme, aesthetic, or mood, to set the tone of a video.

Pros & Cons

Best For

Content marketing teams that publish regular blog content and want to repurpose each post into social media video without additional production resources. Enterprise marketing departments with multiple contributors who need brand-locked templates to maintain visual consistency across all video output. LinkedIn and social media managers producing daily or weekly video content who need speed and consistency over cinematic quality. Internal communications teams creating company update videos, training summaries, and newsletter recaps from existing written content.