Lusha
FreemiumB2B contact data platform with browser extension
Quick Verdict
Individual SDRs and small sales teams who need quick access to B2B contact emails and direct dials
Teams needing built-in email sequencing, intent data, or large-scale outreach automation
Free (70 credits/mo) / Starter $49.90/mo
Yes -- 70 credits/month (1 credit = 1 email, 10 credits = 1 phone)
Fast, accurate direct-dial phone numbers via browser extension
No built-in outreach sequencing -- data-only platform, you need separate tools for email campaigns
Bottom line: Lusha scores 4.1/5 -- a solid B2B contact data tool that excels at finding direct-dial phone numbers and verified emails. Best for reps who prospect from LinkedIn and need quick enrichment, but lacks the all-in-one outreach features of competitors like Apollo.io.
What is Lusha?
Lusha is a B2B contact data platform focused on helping sales professionals find accurate email addresses and direct-dial phone numbers for decision-makers. Founded in 2016 and headquartered in Boston, Lusha has built a database of over 100 million business profiles sourced from public records, partnerships, and community-contributed data. The platform's core product is a Chrome browser extension that overlays contact data on LinkedIn profiles, company websites, and other web pages -- letting reps grab verified emails and phone numbers in seconds without leaving their workflow. Lusha integrates with major CRMs including Salesforce, HubSpot, and Pipedrive, automatically syncing enriched contacts to your pipeline. The platform also offers a web app for bulk prospecting with filters by job title, company size, industry, location, and technology stack. Lusha uses a credit-based system: revealing an email costs 1 credit, while a phone number costs 10 credits. The free plan includes 70 credits per month, which is enough for individual reps doing moderate prospecting. Unlike all-in-one platforms like Apollo.io, Lusha focuses specifically on contact data accuracy rather than bundling outreach sequencing or intent data -- making it a simpler, more focused tool for teams that already have separate outreach infrastructure.
Lusha Pricing
Lusha uses a credit-based pricing model. Email reveals cost 1 credit each; phone number reveals cost 10 credits each. Unused monthly credits roll over up to 2x your limit.
70 credits/mo, browser extension, basic prospecting, CRM integrations
400 credits/mo (annual: $37.45/mo for 4,800/yr), list management, CSV export
600 credits/mo (annual: $52.45/mo for 7,200/yr), bulk enrichment, team analytics
3,400 credits/mo (annual: $299.95/mo for 40,800/yr), advanced filters, API access, priority support
Key Features
- Chrome browser extension for LinkedIn & web prospecting
- Direct-dial phone number database
- Verified B2B email addresses
- CRM integrations (Salesforce, HubSpot, Pipedrive)
- Bulk contact enrichment
- Prospecting filters (job title, company size, industry, tech stack)
- API access for custom integrations
- GDPR & CCPA compliance tools
Pros & Cons
Pros
- Strong direct-dial phone number accuracy
- Fast browser extension workflow on LinkedIn
- Simple, focused UI -- minimal learning curve
- Free plan available with 70 credits/mo
- GDPR-compliant with EU data handling
Cons
- No built-in email sequencing or outreach tools
- Phone reveals are expensive (10 credits each)
- Smaller database than Apollo.io or ZoomInfo
- Limited filtering compared to competitors
- Free plan credits deplete quickly with phone lookups
Best For
Individual SDRs, recruiters, and small sales teams who need quick access to verified B2B emails and direct-dial phone numbers from LinkedIn. Ideal if you already have outreach tools (Outreach, Salesloft, etc.) and just need a reliable data source.
Good to know
Install the Chrome extension, sign up for a free account, and start prospecting on LinkedIn immediately. Connect your CRM (Salesforce, HubSpot, or Pipedrive) from settings for automatic contact syncing. No technical setup required.
Lusha is ISO 27701 certified and GDPR/CCPA compliant. Contact data is sourced from public records, partnerships, and community contributions. Users can request data deletion through Lusha's privacy center. The platform stores enrichment history and CRM sync logs in the cloud.
Upgrade from Free when you consistently run out of 70 credits before month-end. Move to Professional for bulk enrichment and team analytics. Premium is worth it if you need API access or 3,400+ credits per month for high-volume prospecting.
Very low. The browser extension is intuitive -- click to reveal contact data. The web prospecting app has a straightforward filter interface. Most users are productive within minutes.
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FAQ
What is Lusha?
Lusha is a B2B contact data platform that helps sales professionals, recruiters, and marketers find accurate email addresses and direct-dial phone numbers for business contacts. It works primarily through a Chrome browser extension that reveals contact data on LinkedIn profiles and company websites. Lusha integrates with Salesforce, HubSpot, and Pipedrive for automatic CRM enrichment.
How much does Lusha cost?
Lusha offers a free plan with 70 credits per month. Paid plans start at $49.90/month (Starter, 400 credits), $69.90/month (Professional, 600 credits), and $399.90/month (Premium, 3,400 credits). Annual billing saves roughly 25% -- for example, Starter drops to $37.45/month billed annually. Email reveals cost 1 credit; phone number reveals cost 10 credits.
Is Lusha free?
Yes, Lusha has a free plan that includes 70 credits per month, the Chrome browser extension, basic prospecting features, and CRM integrations. This is enough to reveal approximately 70 emails or 7 phone numbers per month. For higher volumes, you'll need a paid plan starting at $49.90/month.
Is Lusha data accurate?
Lusha's data accuracy is generally strong for direct-dial phone numbers, which is its primary differentiator. Email accuracy is competitive but varies by region -- US and Western European data tends to be most reliable. Lusha sources data from public records, data partnerships, and community contributions. For critical outreach campaigns, verifying email addresses with a dedicated validation tool before sending is still recommended.
Lusha vs Apollo.io -- which is better?
Apollo.io is an all-in-one platform with contact data, email sequencing, intent data, and deal management -- making it better for teams wanting everything in one place. Lusha focuses specifically on contact data accuracy, particularly direct-dial phone numbers, with a simpler and faster workflow. Apollo has a much more generous free tier (10,000 email credits vs. 70). Choose Lusha if you already have outreach tools and just need reliable contact data; choose Apollo if you want an all-in-one solution.
How does the Lusha Chrome extension work?
Install the Lusha extension from the Chrome Web Store and sign in. When you visit a LinkedIn profile or company website, click the Lusha icon in your browser toolbar. It overlays available contact data -- email addresses and phone numbers -- directly on the page. You can save contacts to lists, export them, or push them directly to your connected CRM with one click. Each reveal deducts credits from your monthly allocation.
Does Lusha integrate with Salesforce and HubSpot?
Yes. Lusha offers native integrations with Salesforce, HubSpot, and Pipedrive. When you reveal a contact, you can push it directly to your CRM with one click. The integration creates or updates contact records, syncs job titles and company data, and logs the enrichment activity. Lusha also supports Zapier for connecting with other tools in your stack.
Is Lusha GDPR compliant?
Yes. Lusha is ISO 27701 certified and fully GDPR compliant. The platform provides tools for data subject access requests and data deletion. Lusha processes EU data in accordance with European regulations, and contacts can opt out of the Lusha database through their privacy center. The platform also supports CCPA compliance for California residents.