Peec AI

Peec AI is a GEO (Generative Engine Optimization) analytics platform that tracks how your brand appears in AI search results. It monitors brand mentions and source citations across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. You create prompts (the queries your target audience asks AI), and Peec tracks whether your brand or competitors get recommended in those responses, which sources get cited, and how your visibility changes over time. Think of it as rank tracking for AI search instead of Google search.

Traditional SEO tools track rankings in Google's organic search results. Peec AI tracks visibility in AI-generated answers from ChatGPT, Perplexity, Gemini, and similar platforms. There is no overlap — Peec does not track Google rankings, backlinks, or keyword difficulty. It specifically answers: "When someone asks ChatGPT about our category, do they mention us or our competitors?" If you need both traditional SEO and AI visibility tracking, you need both types of tools.

Primarily monitoring and analytics. Peec AI's Actions feature provides a prioritized GEO roadmap by clustering source URLs into Owned Media opportunities (articles, comparison pages, product pages) and Earned Media gaps (editorial coverage, Reddit threads, forums). However, Peec does not write content, edit pages, or make direct optimizations. It tells you where you stand and where the gaps are — you need separate tools or your content team to act on those insights.

Peec AI has three main plans: Starter at approximately $89/month (25 tracked prompts, 1 project, 1 country, 3 AI models), Pro at approximately $199/month (100 tracked prompts, 2 projects, 3 countries), and Enterprise starting around $499/month (300+ prompts, unlimited projects, custom model selection). Pricing is prompt-based — the more AI queries you want to monitor, the higher the tier. All plans include unlimited user seats and daily tracking. A 7-day free trial is available on Starter and Pro.

Peec AI tracks brand visibility across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. All standard plans include 3 AI models. Enterprise customers can add additional models including Claude Sonnet 4 and GPT-5 Search API. The platform also supports tracking across 20+ regions and 40+ languages, making it suitable for global brands monitoring AI visibility across multiple markets.

According to TechCrunch and Peec's own materials, customers include Axel Springer, Chanel, n8n, ElevenLabs, and TUI. The platform reports 2,000+ marketing teams onboarded since launching in February 2025. The Berlin-based company raised a $21M Series A in November 2025 led by Singular at a valuation exceeding $100M, which is strong validation for a company less than a year old at the time.

It depends on your audience. If your customers are actively using ChatGPT or Perplexity to research products in your category, then monitoring your AI visibility is increasingly important — and Peec's $89/month Starter plan is reasonable for that. However, if AI search is not yet a meaningful discovery channel for your market, the budget is better spent on traditional SEO tools. Peec is strongest for mid-market B2B SaaS companies ($2M-$50M ARR) where AI-driven buyer research is already happening.

Both track brand visibility in AI search, but they serve different segments. Otterly.AI is more affordable and accessible for small teams starting with AI visibility monitoring. Peec AI offers deeper competitive benchmarking, supports more regions and languages (20+ regions, 40+ languages), and has stronger enterprise features like Looker Studio integration, API access, and unlimited seats. Peec also has a larger customer base and more funding ($21M Series A). Choose Otterly for budget-friendly monitoring; choose Peec for multi-market enterprise-grade tracking.