MailerLite

What MailerLite is

MailerLite is an email marketing platform positioned on simplicity and price: newsletters, automations, landing pages and even full websites, with 24/7 support the vendor markets as award-winning. The drag-and-drop builder ships more than 70 content blocks (surveys, countdowns, carousels, coupons, galleries), automation workflows are unlimited with a visual builder and prebuilt templates, and AI assistance covers a writing assistant, a subject line generator and a full AI email generator. Monetization tools let you sell digital products and paid newsletter subscriptions, and about 150 integrations connect Stripe, Zapier, Shopify, WordPress, WooCommerce and Canva. A/B testing is included on all plans.

Pricing

MailerLite renamed its paid tiers in 2026; current plans are Free, Comfort and Power, plus Enterprise. Free covers up to 250 subscribers and 2,500 monthly emails with 2 user seats. Comfort starts at $12/month with subscriber-tiered limits, 3 seats, and the AI writing assistant and subject line generator. Power starts at $25/month with unlimited monthly emails and unlimited seats. Enterprise is custom for lists above 200,000 subscribers. Prices scale with subscriber count. Verified from the vendor pricing page in August 2026.

Where MailerLite is the strongest pick

MailerLite is strongest as the sensible default for a small operation: a newsletter that goes out weekly, a welcome automation, a landing page for the lead magnet, maybe a paid subscription, all under one login at the category's friendliest price. Unlimited automations on cheap tiers is the standout structural choice, letting a small sender build real workflow sophistication without tier anxiety, and the 70-block editor plus AI generation means non-designers ship respectable campaigns fast. The supporting cast rounds out a genuinely complete small-sender kit: preference centers and dynamic content for personalization without engineering, machine-learning smart sending that times delivery to each subscriber, geolocation and click reporting for the analytics a small team actually reads, and Stripe wired in for the moment the newsletter starts selling something. None of it is category-leading in isolation; the point is that all of it ships together at this price.

Best for

Small businesses and creators who want clean newsletters, unlimited automations and fair pricing without an enterprise platform's complexity.

Key features

• Drag-and-drop email builder with 70+ content blocks including surveys, countdowns, carousels and coupons
• Unlimited automation workflows with a visual builder and prebuilt templates
• Landing page and full website builders with unified branding
• AI writing assistant, subject line generator and AI email generator
• Segmentation, dynamic content personalization and preference centers
• Smart sending powered by machine learning
• Digital product sales and paid newsletter subscriptions
• A/B testing included on all plans
• About 150 integrations including Stripe, Zapier, Shopify, WordPress, WooCommerce and Canva

Best-fit use cases

Pros

• Among the lowest paid entry prices in mainstream email marketing, from $12/month
• Automation workflows are unlimited even on lower tiers, where rivals meter them
• A/B testing on every plan including free, often a paid feature elsewhere
• Landing pages plus a real website builder make it a small business's whole web presence
• AI writing, subject line and email generation included rather than sold as add-ons

Cons

• No native SMS channel, multi-channel marketers need another tool
• Free tier caps at 250 subscribers and 2,500 emails a month, smaller than it once was
• About 150 integrations is a smaller ecosystem than the biggest platforms
• Light on enterprise compliance machinery and transactional email depth
• Simplicity-first design means fewer advanced levers than automation-heavy rivals

What to watch out for

Check the current free-tier limits before recommending it from memory: the free plan now covers 250 subscribers and 2,500 emails a month, tighter than its historical allowance, and the paid tiers were renamed Comfort and Power in 2026, so older reviews reference plans that no longer exist. Prices scale with subscriber count as everywhere in the category. And if SMS is anywhere in your roadmap, decide now: it is not on this platform. Two further planning notes: the seat allowances differ by tier (2 users free, 3 on Comfort, unlimited on Power), which matters for agencies, and the roughly 150-strong integration catalog, Stripe, Zapier, Shopify, WordPress, WooCommerce and Canva among them, covers the common stack but is a fraction of what the biggest platforms list, so check your specific connectors before migrating.

Is MailerLite worth it?

MailerLite's case is arithmetic plus restraint. At $12/month entry against Mailchimp's escalating tiers, with unlimited automations and A/B testing where rivals meter both, it delivers the 80% of email marketing most small senders actually use at a fraction of the usual bill. The AI layer (writing assistant, subject lines, full email generation) covers the modern basics without an upsell, and the landing page and website builders quietly replace another subscription.

The boundaries are equally clear. There is no SMS channel, so multi-channel programs need a second tool or a different platform. The ecosystem is smaller, the enterprise compliance story is thin, and power users will eventually want levers MailerLite deliberately does not expose. That restraint is the product: if your reaction to Mailchimp's pricing page was that surely a newsletter should not cost this much, MailerLite is the category's most convincing answer. Budget one caution into the recommendation: the 2026 plan rename (Comfort and Power replacing the old Growing Business and Advanced tiers) means most third-party reviews describe a lineup that no longer exists, and the free tier is tighter than its reputation suggests, so send prospective users to the live pricing page rather than to memory.

How MailerLite compares to the alternatives

No tool wins for every use case. The closest comparisons are Mailchimp (Free , $0, Up to 250 contacts, 500 email sends/month, basic templates,), Kit (Creator is $33/month, or $390/year (saving $78), adding unlimited visu), Beehiiv (Scale is $43/month ($517/year) for up to 100,000 subscribers, adding t). The full list of MailerLite alternatives ranks every option by use case.

FAQ

How much does MailerLite cost?

Free covers up to 250 subscribers and 2,500 emails a month. Comfort starts at $12/month, Power at $25/month with unlimited emails and seats; both scale with subscriber count. Enterprise is custom above 200,000 subscribers. Verified from the vendor pricing page in August 2026.

Did MailerLite rename its plans?

Yes. The current lineup is Free, Comfort and Power plus Enterprise; older references to Growing Business and Advanced describe the previous plan names.

Does MailerLite have AI features?

Yes: an AI writing assistant, a subject line generator and a full AI email generator, included with paid plans rather than sold separately, plus machine-learning smart sending.

Can MailerLite send SMS?

No. MailerLite has no native SMS channel; multi-channel senders should look at Omnisend or pair MailerLite with a dedicated SMS tool.

Can I sell things through MailerLite?

Yes, digital products and paid newsletter subscriptions are supported, with Stripe among the roughly 150 integrations.

Is MailerLite good for beginners?

That is its core audience: a 70-block drag-and-drop editor, prebuilt automation templates, AI drafting and 24/7 support, priced and designed for small senders.