Omnisend

What Omnisend is

Omnisend is a marketing automation platform built for ecommerce stores. Email campaigns, SMS and web push notifications run from a single dashboard, with automation workflows for the store lifecycle: welcome series, abandoned cart, post-purchase and similar revenue flows. It integrates natively with Shopify, Shopify Plus, BigCommerce, WooCommerce, WordPress, Wix, Shoplazza and Ecwid, and claims more than 200 integrations overall and 150,000-plus ecommerce brands as customers. AI shows up throughout: an AI form builder, audience trend analysis and segmentation, AI-driven insights from platform data, and AI copy assistance. The vendor also runs a free 5-day migration service and quotes 24/7 support with roughly 4-minute response times.

Pricing

Omnisend prices scale with contact count; figures below are the entry tiers. Free is $0 for up to 250 contacts and 500 emails a month plus 500 web pushes, with the platform's basic features, Forms AI and Reports AI included. Standard starts at $11.20/month for up to 500 contacts and 6,000 emails a month with unlimited web push, advanced segmentation and dynamic content. Pro starts at $41.30/month for up to 2,500 contacts with unlimited monthly emails, AI-powered personalization, a personalized product recommender and personalized send times; SMS is metered from about $0.007 per message depending on country and volume. Above 150,000 contacts pricing moves to a custom consultation. Verified from the vendor pricing page in August 2026.

Where Omnisend is the strongest pick

Omnisend is strongest as the consolidation play for a small-to-mid ecommerce store: replacing a Mailchimp subscription, a separate SMS tool and a push-notification app with one platform whose automations already know what an abandoned cart is. The native Shopify and WooCommerce integrations mean product data, order history and segmentation work without duct tape, and the free migration service plus fast support lower the two costs that usually keep stores where they are: switching effort and being alone at 11pm before Black Friday. The social proof is unusually concrete for the category: a 4.8 out of 5 rating on both the Shopify and WordPress app stores across a large review base, quoted 24/7 support with roughly 4-minute response times, and a customer count the vendor puts above 150,000 stores, claims worth weighing even after the usual vendor-marketing discount.

Best for

Ecommerce stores on Shopify, WooCommerce or BigCommerce that want email, SMS and push automation under one roof at a lower entry price than Klaviyo.

Key features

• Email, SMS and web push campaigns from one dashboard
• Automation workflows for welcome, abandoned cart and post-purchase revenue flows
• Native integrations with Shopify, Shopify Plus, BigCommerce, WooCommerce, WordPress, Wix, Shoplazza and Ecwid
• AI form builder and AI audience segmentation
• AI-driven insights and reporting on platform data
• AI copy assistance for campaigns
• Personalized product recommender and send-time optimization on Pro
• Free 5-day migration service from other platforms
• More than 200 integrations overall

Best-fit use cases

Pros

• Ecommerce-native: the automation library is built around store revenue flows, not generic drips
• Email, SMS and push in one subscription instead of three tools
• Free tier includes the AI form and reporting features rather than gating them
• Vendor claims up to 35% cost savings against Klaviyo, and undercuts it at entry tiers
• Free migration service lowers the switching cost that keeps stores on incumbents

Cons

• Free tier caps at 250 contacts and 500 emails a month, evaluation-sized only
• Contact-scaled pricing means costs climb with list growth, as on every platform in this class
• Built for stores: content creators and B2B teams get little from the product recommender and lifecycle flows
• Enterprise-grade controls (dedicated management, custom compliance tooling) are not the pitch
• SMS is metered separately on top of plan pricing

What to watch out for

Model the contact-tier math before committing: the headline prices cover 500 to 2,500 contacts, and a growing store climbs tiers on every platform in this class. SMS bills separately per message, so heavy SMS programs need their own line in the budget. And the comparison shopping deserves honesty in both directions: Omnisend undercuts Klaviyo at entry tiers, but Klaviyo's analytics and ecosystem depth are part of what the premium buys, so decide which trade you are making.

Is Omnisend worth it?

For a store, the pitch is coherent: one dashboard for the three channels that drive repeat purchases, automation templates shaped like actual store flows, and entry pricing ($11.20 Standard, $41.30 Pro at small list sizes) that undercuts the category leader. The AI features are working parts rather than branding: forms, segments, insights and copy all have AI assistance on every tier including Free.

Two clarifications before switching. First, prices scale with contacts, so model your real list size rather than the entry figure; the vendor's claimed 35% saving versus Klaviyo is a vendor claim, so run both calculators. Second, if you are not a store, look elsewhere: the product recommender, lifecycle automations and platform integrations all assume a catalog and a checkout. Mailchimp refugees running content or B2B lists are better served by MailerLite or Kit.

How Omnisend compares to the alternatives

No tool wins for every use case. The closest comparisons are Klaviyo AI (Email plan: Starts at $20/month for 500 contacts, scaling to ~$130/mon), Mailchimp (Free , $0, Up to 250 contacts, 500 email sends/month, basic templates,), ActiveCampaign (Starter -- $15/mo (1,000 contacts) -- Email marketing, marketing autom). The full list of Omnisend alternatives ranks every option by use case.

FAQ

How much does Omnisend cost?

Free covers 250 contacts and 500 emails a month. Standard starts at $11.20/month for 500 contacts and 6,000 emails. Pro starts at $41.30/month for 2,500 contacts with unlimited emails and AI personalization. Prices scale with contact count; SMS is metered separately from about $0.007 per message. Verified from the vendor pricing page in August 2026.

Does Omnisend have a free plan?

Yes: $0 for up to 250 contacts, 500 emails and 500 web pushes a month, including the basic feature set plus Forms AI and Reports AI. It is sized for evaluation rather than production sending.

What AI features does Omnisend include?

An AI form builder, AI audience segmentation and trend analysis, AI-driven reporting insights, and AI copy assistance, available across plans. Pro adds AI-powered personalization, a product recommender and personalized send times.

Which ecommerce platforms does Omnisend integrate with?

Native integrations cover Shopify, Shopify Plus, BigCommerce, WooCommerce, WordPress, Wix, Shoplazza and Ecwid, with more than 200 integrations overall.

Is Omnisend cheaper than Klaviyo?

At entry tiers, yes, and the vendor claims savings of up to 35%. Treat that figure as a vendor claim: prices on both platforms scale with contact count, so run both pricing calculators at your actual list size before deciding.

Can Omnisend send SMS?

Yes, SMS is a native channel alongside email and web push, billed per message from roughly $0.007 depending on country and volume, on top of the plan price.