Kit

What Kit is

Kit, the platform formerly known as ConvertKit, is an email marketing and creator business platform: audience growth, campaigns, automation and monetization for people whose product is their content. The free Newsletter plan includes unlimited landing pages, forms and broadcasts with one basic visual automation, and paid tiers unlock unlimited visual automations, SMS marketing, unlimited email sequences and A/B testing. The AI angle is distinctive: Kit MCP connects Claude, ChatGPT and Gemini directly to your Kit account so an AI assistant can work with your audience data, and a Kit AI assistant handles product support. Every paid plan starts with a 14-day free trial, no card required.

Pricing

Kit prices by subscriber count; figures below are the entry tier of up to 1,000 subscribers. Newsletter is free for up to 1,000 subscribers with unlimited landing pages, forms and broadcasts and one basic visual automation. Creator is $33/month, or $390/year (saving $78), adding unlimited visual automations, SMS marketing, unlimited email sequences, A/B testing and Kit MCP. Pro is $66/month, or $790/year (saving $158), adding Subscriber Signals, engagement analytics, unlimited users and priority support. All paid plans carry a 14-day free trial with no credit card required. Verified from the vendor pricing page in August 2026.

Where Kit is the strongest pick

Kit is strongest for the creator whose email list IS the business: the writer or educator who needs landing pages and forms feeding sequences, automations that respond to what subscribers do, and a platform whose roadmap points at monetization rather than shopping carts. The unlimited landing pages and broadcasts on the free plan make it the lowest-risk starting point in the category for a new creator, and Kit MCP means an AI assistant can actually operate on subscriber data, drafting to segments and answering questions about your audience rather than generating generic copy. Pro rounds out the business tier with Subscriber Signals, engagement analytics, priority support and unlimited users, that last one a quiet advantage for creator teams with an editor, a VA and a producer all touching the list, since most rivals price per seat. And because every paid plan opens with a 14-day trial that never asks for a card, the evaluation costs nothing but attention.

Best for

Newsletter writers, YouTubers, podcasters and course creators who want audience growth, automation and monetization in a platform shaped around content businesses.

Key features

• Unlimited landing pages, forms and broadcasts on every plan including free
• Visual automation builder, one automation free, unlimited on Creator and up
• Unlimited email sequences on paid plans
• SMS marketing from the Creator plan up
• A/B testing on paid plans
• Kit MCP: connect Claude, ChatGPT or Gemini directly to your Kit account
• Kit AI assistant for product support
• Subscriber Signals and engagement analytics on Pro
• 14-day free trial on paid plans, no card required

Best-fit use cases

Pros

• Free plan is genuinely usable: 1,000 subscribers with unlimited landing pages, forms and broadcasts
• Kit MCP is the most direct AI integration in the category, your assistant works with real audience data
• Built for creators rather than adapted for them, from automations to monetization
• Unlimited users on Pro is rare at this price point
• Trial requires no credit card, so evaluation is friction-free

Cons

• Per-subscriber pricing climbs with audience size, as across the category
• $33/month at 1,000 subscribers is pricier than budget platforms like MailerLite at similar list sizes
• Ecommerce features are thin compared with store-first platforms, no product recommender or cart flows
• One visual automation on the free plan is a hard ceiling for automation-heavy free users
• Advanced engagement analytics sit behind the Pro tier

What to watch out for

Price the growth curve, not the entry point: per-subscriber pricing means a list that doubles roughly doubles the bill, so check Kit's calculator at 5,000 and 10,000 subscribers before committing. The free plan's single visual automation is fine for a welcome sequence and little else, and stores should look elsewhere: Kit has no cart-abandonment machinery or product recommendation engine. Kit's homepage also blocks some automated fetchers, so verify current plan details on kit.com/pricing directly. One more planning note: the entry tiers quoted here all cover lists up to 1,000 subscribers, and Kit bills annually at a meaningful discount ($390 against $33 monthly on Creator, $790 against $66 on Pro), so a creator confident in the platform saves roughly two months a year by committing upfront.

Is Kit worth it?

For a creator, Kit remains the purpose-built choice, and the rename from ConvertKit signals the ambition: not an email tool with creator features, but a creator platform that runs on email. The free tier is a real on-ramp (1,000 subscribers, unlimited landing pages and broadcasts), and Kit MCP is quietly the most interesting AI move in the category, wiring Claude, ChatGPT or Gemini straight into your audience data instead of bolting a copy generator onto the compose box.

The economics deserve honest examination. At $33/month for 1,000 subscribers, Kit costs several times MailerLite's equivalent tier, and if all you need is a newsletter with clean automation, the premium buys philosophy more than features. Where it earns the difference is the creator-business layer and the ecosystem around it. Trial it free for 14 days against your actual workflow: if the creator features pull their weight, stay; if you only send a weekly letter, the budget picks send it just as well.

How Kit compares to the alternatives

No tool wins for every use case. The closest comparisons are Beehiiv (Scale is $43/month ($517/year) for up to 100,000 subscribers, adding t), Mailchimp (Free , $0, Up to 250 contacts, 500 email sends/month, basic templates,), MailerLite (Comfort starts at $12/month with subscriber-tiered limits, 3 seats, an). The full list of Kit alternatives ranks every option by use case.

FAQ

How much does Kit cost?

At up to 1,000 subscribers: the Newsletter plan is free, Creator is $33/month or $390/year, and Pro is $66/month or $790/year. Prices rise with subscriber count. Every paid plan starts with a 14-day free trial without a credit card. Verified from the vendor pricing page in August 2026.

Is Kit the same as ConvertKit?

Yes. ConvertKit rebranded to Kit; the platform, plans and account structure continued under the new name.

What is Kit MCP?

A connection layer that links AI assistants, Claude, ChatGPT and Gemini are named, directly to your Kit account, so the assistant can work with your real audience data rather than operating blind. It is included from the Creator plan up.

Does Kit have a free plan?

Yes, the Newsletter plan: free for up to 1,000 subscribers with unlimited landing pages, forms and broadcasts, plus one basic visual automation.

Does Kit support SMS?

Yes, SMS marketing is included from the Creator plan upward.

Who is Kit built for?

Creators whose business runs on their audience: newsletter writers, YouTubers, podcasters, course sellers. Stores with product catalogs are better served by ecommerce-first platforms.