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Stonly

Freemium

AI knowledge base & interactive guides for support teams

ToolChaseTC Score: 3.8/5Last verified: September 2026

⚡ Quick Verdict

Best for

Support teams converting docs into guided, deflection-focused self-service

Not ideal for

Internal team wikis, project docs, or general-purpose note-taking

Starting price

Free Basic tier; paid plans are quote-based with no public list prices

Free plan

Yes, limited (400 guide views/mo, 5 guides, 1 seat)

Key strength

Interactive, branching guidance

Biggest limitation

Pricey for small teams

Bottom line: Stonly scores 3.8/5, a strong pick for support and CX teams that want to turn static help docs into interactive, deflection-focused self-service. Pricing jumps quickly past the free tier, so it suits funded support orgs more than solo operators.

Stonly demo video

Watch Stonly's official demo to see Stonly in action before reading our full review.

Official video by Stonly via YouTube, embedded for reference. ToolChase does not host or claim this video.

What is Stonly?

Stonly is a knowledge platform for customer service, built by the France-based company of the same name, that replaces static help articles with interactive, step-by-step guidance. Instead of giving a customer a long article to read, Stonly walks them through a branching flow, a decision tree, checklist, or guided walkthrough, that adapts to their specific situation and surfaces only the steps that matter. That guidance can live inside a hosted help center, an in-app widget, or directly in an agent's help desk, so the right answer appears in context wherever the customer or agent happens to be.

The platform combines four building blocks: an embeddable knowledge base, interactive guides and decision trees, AI features, and analytics. Its AI Answers feature reads your published knowledge and generates conversational responses to customer questions, while Agent Assist surfaces the most relevant guide to a live agent as they handle a conversation. Because guidance is interactive rather than a flat article, Stonly is built around one core metric, self-serve resolution, and reports that customers see meaningful ticket deflection and faster agent ramp-up after switching from a traditional help center.

Stonly integrates with Zendesk, Freshdesk, Salesforce, ServiceNow, and Intercom, and is used by contact centers, marketplaces, banks, insurers, and SaaS companies. It is most valuable for support, success, and customer-experience teams that already have documentation but struggle to make it actually resolve issues. In 2026 the main trade-off is cost: a free Basic tier exists for trying it out, but the platform is priced for funded support organizations rather than individuals or very small teams, and it is purpose-built for customer-facing support rather than internal team wikis or general note-taking.

Stonly Pricing

Basic (Free), Free plan with up to 400 guide views/month, 5 published guides in a single language (up to 100 steps each), and 1 team member. Good for trying out interactive guides.

Starter (discontinued), Stonly no longer offers a Starter tier. The previously published $124/mo ($99/mo billed annually) plan has been removed from the pricing page, and Small Business is now the entry paid plan.

Small Business (quote-based), Unlimited guides and tours, 1 knowledge base, 4,000 guide views per month, 5 team members, multiple languages, unlimited triggers, versioning, custom branding, PDF export and file attachments. Sized for companies under 100 employees. No list price is published; pricing is provided through a demo or sign-up flow.

Enterprise (custom), Builds on Small Business with AI Agents, automations, custom integrations, SSO, private knowledge bases, unlimited guide views and team members, and dedicated support.

New accounts start with a 14-day free trial of the Small Business plan. Stonly's pricing page no longer shows any dollar prices and no longer lists a Starter tier; Small Business and Enterprise are both quoted through a demo or sign-up flow (request current pricing before purchase). Pricing last verified August 2026.

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Key Features

  • Interactive guides & decision trees, build branching, step-by-step flows that adapt to the customer's answers instead of serving a static article
  • AI Answers, a conversational AI bot that reads your published knowledge base and generates direct answers to customer questions
  • Agent Assist, surfaces the most relevant guide to a live agent in real time as they handle a conversation, cutting handle time and training
  • Embeddable knowledge base & widget, host a branded help center or drop an in-app widget that delivers guidance in context, where users get stuck
  • Checklists & onboarding flows, guided checklists for customer onboarding and employee enablement that track completion
  • User-level analytics, see guide completion, drop-off, and deflection at the individual-user level to find and fix the weakest steps
  • Help desk integrations, connect Zendesk, Freshdesk, Salesforce, ServiceNow, Intercom, and Front so guidance lives inside existing support tools
  • Multilingual content, auto-translate guides, reuse snippets across articles, and target content by language, segment, or audience
  • Versioning & access rights, draft, schedule, and publish content with version history, role-based permissions, and review workflows
  • WYSIWYG multimedia editor, author guides with images, video, and embeds using a no-code editor, with metadata and SEO controls

Pros & Cons

Pros

  • Interactive, branching guidance resolves issues better than static help articles
  • Delivers help in context, in-app widget, help center, or inside the agent's help desk
  • Purpose-built around self-serve resolution and ticket deflection
  • Strong integrations with Zendesk, Freshdesk, Salesforce, ServiceNow, and Intercom
  • No-code WYSIWYG editor lets support teams build guides without engineering
  • User-level analytics pinpoint exactly where customers drop off
  • Free Basic tier to try interactive guides before committing

Cons

  • Paid pricing is quote-based and sized for funded support orgs, steep for very small teams
  • Free tier is tightly capped (400 views/mo, 5 guides, 1 seat)
  • Built for customer-facing support, not internal wikis or general docs
  • AI Agents and automations are gated to the Enterprise tier
  • Building genuinely useful decision trees takes upfront content effort
  • List pricing is no longer shown openly on the pricing page for any paid tier

Best For

Customer support & CX teams that already have documentation but want it to actually resolve issues through interactive, branching guidance instead of static articles. Self-service-focused SaaS and marketplace companies aiming to deflect tickets with an in-app widget and AI Answers that meet users where they get stuck. Contact centers in regulated industries (banking, insurance) that need consistent, step-by-step agent guidance and Agent Assist to cut handle time and onboarding. Support enablement leads who want user-level analytics to find and fix the exact steps where customers drop off.

✅ Pricing verified on vendor sites ✅ Independently reviewed ✅ No affiliate relationship See scoring methodology

📋 Good to know

Setup

Sign up at stonly.com for a 14-day trial, build guides in the no-code editor, then embed them via the widget, hosted knowledge base, or a help desk integration like Zendesk or Freshdesk.

Privacy & Data

Content is hosted on Stonly's cloud. AI Answers send knowledge-base content to LLMs for response generation. Enterprise plans add SSO and private knowledge bases for tighter access control.

When to upgrade

Move past the free Basic tier when you exceed 400 guide views/month or need more guides, seats and analytics. Small Business (quote-based) is now the entry paid plan; Enterprise adds help desk integrations, AI Agents and SSO.

Learning curve

Moderate, the editor is no-code, but designing effective branching decision trees and mapping out self-serve flows takes content planning and a few iterations to get right.

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FAQ

What is Stonly?

Stonly is a knowledge platform for customer service that replaces static help articles with interactive, step-by-step guidance. Support teams build decision trees, checklists, and guided walkthroughs that adapt to each customer's situation, then deliver them through a help center, in-app widget, or directly inside the agent's help desk to drive self-serve resolution.

Is Stonly free?

Yes, Stonly has a free Basic tier, but it is tightly capped: up to 400 guide views per month, 5 published guides in a single language, and 1 team member. It's enough to trial interactive guides, not to run a full support operation. New accounts also get a 14-day free trial of the paid plan with full features.

How much does Stonly cost?

Stonly no longer publishes list prices. The former Starter tier has been removed, and the entry paid plan is now Small Business, which includes unlimited guides, 1 knowledge base, 4,000 guide views per month and 5 team members, priced by quote. Enterprise, which adds help desk integrations, AI Agents, automations, and SSO, is also custom-priced. Request current pricing through the demo flow on Stonly's site.

Stonly vs Scribe, what's the difference?

Scribe auto-captures your screen clicks to generate step-by-step process documentation in seconds, which is ideal for SOPs and how-to guides. Stonly is broader: it builds interactive, branching decision trees and a full self-service knowledge base aimed at customer-facing ticket deflection, with help desk integrations and AI Answers. Choose Scribe for fast internal documentation; choose Stonly for customer support self-service.

What is Stonly best for?

Stonly is best for customer support and CX teams that want to convert static documentation into interactive, deflection-focused self-service. It shines for SaaS and marketplace companies deflecting tickets with an in-app widget, and for contact centers that need consistent agent guidance. It is not designed for internal team wikis, project docs, or general note-taking.

Does Stonly have AI features?

Yes. Stonly's AI Answers feature reads your published knowledge base and generates conversational responses to customer questions, while Agent Assist surfaces the most relevant guide to live agents in real time. More advanced AI Agents and automations are available on the Enterprise tier, with API support for connecting third-party LLMs.

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