Guide
Best AI Conversation & Revenue Intelligence Tools 2026
Your reps have hundreds of sales calls every quarter, and almost all of that signal evaporates the moment the call ends. Who handled the pricing objection well? Which deals went quiet after a competitor was mentioned? Where is the forecast quietly slipping? Conversation intelligence software exists to capture that signal automatically: it records and transcribes every call, surfaces the moments that matter, scores reps against your playbook, and rolls the patterns up into deal and pipeline insight that managers can actually act on.
The category has split into two overlapping camps. Pure conversation intelligence records and analyzes calls for coaching and deal review, while revenue intelligence tools layer pipeline forecasting, deal-risk scoring and RevOps analytics on top of that conversation data. The seven platforms below cover the full spectrum, from enterprise revenue intelligence and dedicated forecasting suites to SMB-friendly all-in-one tools, EU-hosted options for European teams, and real-time AI call coaching that whispers guidance to reps mid-conversation. We verified pricing on each vendor's official page and called out, honestly, which ones keep their numbers behind a sales rep.
TL;DR — the quick picks
- Best overall: Gong — The most complete enterprise revenue intelligence platform — deepest call analytics, deal intelligence and forecasting, with the widest integration ecosystem. Quote-only pricing.
- Best forecasting: Clari — Purpose-built revenue platform for RevOps and forecasting — pipeline inspection, deal-risk signals and forecast accuracy are its core, not an add-on.
- Best for SMB: Avoma — All-in-one meeting assistant plus conversation and revenue intelligence with transparent published tiers from $19/user/mo and a true free trial.
- Best for Europe: Modjo — France-built, 100% EU-hosted conversation and revenue intelligence with strong multilingual support — designed for GDPR-conscious European revenue teams.
- Best real-time: Attention — Real-time AI guidance that coaches reps live during the call and auto-fills the CRM afterward, rather than only analyzing recordings after the fact.
Top picks at a glance
Gong
The most complete enterprise revenue intelligence platform — deepest call analytics, deal intelligence and forecasting, with the widest integration ecosystem. Quote-only pricing.
Read review →Clari
Purpose-built revenue platform for RevOps and forecasting — pipeline inspection, deal-risk signals and forecast accuracy are its core, not an add-on.
Read review →Avoma
All-in-one meeting assistant plus conversation and revenue intelligence with transparent published tiers from $19/user/mo and a true free trial.
Read review →Modjo
France-built, 100% EU-hosted conversation and revenue intelligence with strong multilingual support — designed for GDPR-conscious European revenue teams.
Read review →Attention
Real-time AI guidance that coaches reps live during the call and auto-fills the CRM afterward, rather than only analyzing recordings after the fact.
Read review →How we ranked them
We score every tool with our 8-parameter framework and verify pricing on each vendor's official page (last checked June 2026). Rankings are independent and never paid for.
The state of the market in 2026
In 2026, conversation and revenue intelligence is no longer a nice-to-have analytics layer; it is increasingly the system of record that sits between the dialer and the CRM. The biggest shift this year is generative AI moving from passive summaries to active work: tools now draft CRM updates, auto-fill MEDDIC and BANT scorecards, generate follow-up emails, and in the most advanced cases coach reps in real time while the call is still live. AI-written call summaries and next-step extraction are now table stakes rather than premium features.
Two practical realities shape buying decisions. First, pricing transparency is poor: the enterprise leaders (Gong, Clari, Salesloft) publish no public rates and quote per-user licenses plus platform fees, while only a handful of SMB-focused vendors list tiers openly. Second, data residency and recording-consent compliance have become real selection criteria, especially for European teams that need EU hosting and GDPR-aligned consent workflows. The result is a market where the right pick depends less on feature checklists and more on company size, region, and whether you need forecasting or just coaching.
1. Gong — Best overall / enterprise revenue intelligence
Note: Quote-only — pricing confirmed absent on gong.io/pricing (per-user license + platform fee). · Pricing: No public tiers. Priced per user plus a platform fee scaled to the number of users supported; integrations with your existing stack are included at no extra charge. · No free plan or self-serve trial; book a demo
Gong is the category's most recognizable name, and for enterprise revenue teams it remains the benchmark. It records, transcribes and analyzes calls, emails and meetings across the entire revenue org, then turns that activity into deal intelligence, pipeline insight and forecasting. Where lighter tools stop at call summaries and coaching, Gong continuously scores deal health, flags risk signals like a competitor mention or a sudden drop in buyer engagement, and rolls everything up into a forecast managers can interrogate. Its strength is breadth and depth at once: the analytics are sophisticated, and they span the whole funnel rather than a single team's calls.
That power comes with weight. Gong is built for organizations with dedicated RevOps and enablement functions, and it expects a real implementation effort to wire into your CRM, dialer and email. The integration ecosystem is the widest in the category, which is a major reason large companies standardize on it. Pricing is firmly quote-only: Gong's own pricing page states that licenses are per user with a platform fee based on how many users you support, and you must contact sales for a number — there is no published rate card and no self-serve trial.
If you have the budget and the team to operationalize it, Gong delivers the most complete picture of what is happening across your revenue motion. Smaller teams will likely find it more platform than they need, both in cost and in complexity, which is exactly why the rest of this list exists.
Pros
- Deepest combined conversation + deal + forecasting intelligence in the category
- Widest integration ecosystem (CRM, dialers, email, data warehouse)
- Strong deal-risk and pipeline-inspection signals for managers
- Trusted, well-established choice for large enterprise revenue orgs
- Coaching, scorecards and analytics span the whole revenue team, not just one rep
Cons
- Quote-only pricing with platform fee — typically the most expensive option
- Heavier implementation and best suited to teams with dedicated RevOps
- Overkill (and over-budget) for most small businesses and early-stage teams
Ideal for: Mid-market and enterprise revenue teams that want one platform for call analytics, deal intelligence and forecasting and have RevOps capacity to run it.
2. Clari — Best for revenue forecasting & RevOps
Note: Quote-only — pricing confirmed absent on clari.com/pricing (custom quote per use case). · Pricing: No public tiers or amounts. Clari positions pricing as tailored to each customer's use case and directs buyers to request a quote; conversation intelligence (Clari Copilot) and forecasting can be bought together or separately. · No free plan or trial; request a demo
Where Gong leads with conversation intelligence and adds forecasting, Clari approaches the problem from the opposite direction: it is a revenue platform first, and forecasting and pipeline management are its center of gravity. For RevOps leaders whose primary pain is forecast accuracy — knowing which deals will actually close this quarter and why the number is moving — Clari is purpose-built. It inspects pipeline at a granular level, surfaces deals that are at risk or have gone quiet, and gives revenue leaders a defensible, data-backed forecast rather than a spreadsheet built on rep optimism.
Clari's conversation intelligence comes via Clari Copilot (the former Wingman), which records and analyzes calls, runs coaching and scorecards, and feeds that conversation signal back into the deal and forecasting layer. That combination is the point: call activity becomes an input to forecast confidence, not a separate analytics silo. Teams that already live in a forecasting cadence — weekly deal reviews, pipeline councils, board-facing numbers — will find Clari speaks their language better than a coaching-first tool.
Pricing is quote-only. Clari's pricing page publishes no tiers and no dollar amounts, describing pricing as tailored to your unique use case and routing you to a sales conversation. Expect enterprise-level pricing in line with the rest of the top tier. Choose Clari over Gong when the forecast — not the call coaching — is the problem you are buying to solve.
Pros
- Best-in-class forecasting and pipeline inspection for RevOps
- Deal-risk and pipeline-change signals tied directly to the forecast
- Conversation intelligence (Clari Copilot) feeds forecast confidence
- Strong fit for organizations with a formal weekly forecasting cadence
- Revenue-leader and board-facing reporting built in
Cons
- Quote-only pricing — no published rates, enterprise budget expected
- Forecasting depth is overkill for teams that just want call coaching
- Requires clean CRM data and RevOps discipline to deliver full value
Ideal for: RevOps and revenue leaders at mid-market to enterprise companies whose top priority is forecast accuracy and pipeline visibility, with conversation intelligence as a supporting layer.
3. Avoma — Best for SMBs (all-in-one meeting + intelligence)
Note: Transparent public pricing — verified on avoma.com/pricing. · Pricing: Published core tiers (per recorder seat): Startup $19/mo annual ($29 monthly); Organization $29/mo annual ($39 monthly); Enterprise $39/mo (annual). Conversation Intelligence and Revenue Intelligence are add-ons at $29/user/mo each (annual; $35 monthly); Lead Router add-on $19/mo annual. Viewers and Collaborators are always free. · 14-day free trial (Organization plan, all add-ons, no card); free Viewer/Collaborator seats
Avoma is the most accessible entry point into conversation and revenue intelligence, and the only tool on this list that publishes its prices openly. It starts life as an AI meeting assistant — recording, transcribing and summarizing calls with action items — and then layers Conversation Intelligence and Revenue Intelligence on top as add-ons. That modular design is exactly why it suits small and mid-sized businesses: you can begin with affordable meeting capture and switch on the heavier analytics only when you are ready to pay for them, rather than committing to an enterprise platform on day one.
The published pricing is refreshingly clear. Core recorder seats run $19/user/mo on the Startup tier (billed annually), $29 on Organization and $39 on Enterprise, with monthly billing roughly a third higher. The intelligence that makes this a true conversation-intelligence tool — topic and keyword tracking, scorecards, coaching, and the revenue/deal analytics — comes via the Conversation Intelligence and Revenue Intelligence add-ons at $29/user/mo each on annual billing. A genuine 14-day trial of the Organization plan with all add-ons enabled (no credit card) lets you evaluate the full stack before buying, and viewer and collaborator seats are always free.
Avoma will not match Gong or Clari on forecasting depth or enterprise-grade deal intelligence, and very large orgs may outgrow it. But for SMBs that want one affordable tool spanning meeting notes, call coaching and lightweight revenue analytics — with prices they can see before talking to a salesperson — it is the standout value pick.
Pros
- Transparent, published pricing from $19/user/mo — rare in this category
- True all-in-one: meeting assistant + conversation + revenue intelligence
- Genuine 14-day free trial of the full stack, no credit card required
- Free Viewer and Collaborator seats keep team-wide cost down
- Modular add-ons let SMBs pay only for the analytics they actually use
Cons
- Conversation and revenue intelligence are paid add-ons, not in the base seat
- Forecasting and deal-intelligence depth is lighter than Gong or Clari
- Largest enterprise teams may outgrow its analytics ceiling
Ideal for: Small and mid-sized sales teams that want affordable, transparent all-in-one meeting capture plus conversation and revenue intelligence without an enterprise contract.
4. Modjo — Best for European sales teams
Note: Quote-only — confirmed on modjo.ai (custom estimate per scope). · Pricing: No public tiers. Priced per user who records calls, meetings and emails, with volume discounts and scope-based flexibility; the subscription includes listener licenses, platform access, integrations, initial setup and support. Third-party trackers estimate roughly EUR 99/user/mo with a ~15-seat minimum, but Modjo does not publish this — treat it as an indicative estimate, not an official rate. · No free plan or trial; book a demo (optimal from 3 reps)
Modjo is the European answer to the largely US-built conversation intelligence market, and for EU revenue teams that distinction matters more than any single feature. Built in France, Modjo captures sales calls, meetings and emails, then delivers the expected conversation-intelligence toolkit — transcription, topic tracking, coaching, call libraries — plus revenue and deal insight on top. Its real differentiator is data residency: Modjo offers 100% European data hosting, which removes a serious procurement and GDPR headache for companies that cannot send customer-conversation data to US clouds. Multilingual support across European languages reinforces the regional fit.
Functionally, Modjo sits comfortably in the mid-market: deep enough for serious coaching and deal review, without the enterprise sprawl (or cost) of Gong. The platform is, by the vendor's own note, optimal from around three sales reps and up, and subscriptions bundle listener licenses, integrations, setup and support into the per-recording-user price. That makes it a clean, well-supported option for European scale-ups standardizing their revenue stack.
Pricing is quote-only. Modjo's site states it provides an estimate tailored to your scope and applies volume discounts rather than publishing a rate card; there is no free trial. Independent trackers cite figures in the region of EUR 99 per recording user per month with a roughly 15-seat minimum, but because Modjo does not publish this, we treat it strictly as an indicative third-party estimate. For European teams weighing GDPR and data residency alongside capability, Modjo is the most natural fit on this list.
Pros
- 100% EU data hosting — strong GDPR and data-residency fit for European teams
- Built in France with multilingual support for European languages
- Solid mid-market conversation + revenue intelligence without enterprise sprawl
- Subscription bundles listener seats, integrations, setup and support
- Volume discounts for larger teams
Cons
- Quote-only pricing and no free trial; demo required to evaluate
- Practical minimum (~3 reps, larger seat commitments for best pricing)
- Smaller integration ecosystem and brand footprint than US incumbents
Ideal for: European mid-market revenue teams that need EU data residency, GDPR alignment and multilingual conversation/revenue intelligence in one platform.
5. Jiminny — Best for coaching mid-market teams
Note: Quote-based — own site publishes no tiers; seat-type model (Recording / Insight / Listener). · Pricing: No public rate card on jiminny.com — Jiminny offers a 14-day free trial and custom quotes based on your mix of Recording, Insight and Listener seats (Listener seats are free). Third-party trackers estimate recording seats in the region of $85/user/mo (annual), with non-recording Insight seats lower; treat these as indicative estimates, not official pricing. · 14-day free trial; free Listener seats
Jiminny is a conversation intelligence platform with coaching at its heart, and it has become a favorite of mid-market sales and customer-success teams that want to develop reps systematically rather than just archive calls. It records and transcribes calls and meetings, runs sentiment and topic analysis, and builds coaching workflows around scorecards, call libraries and shareable highlight reels. The emphasis is on the manager-rep feedback loop: making it fast to review calls, leave timestamped comments, and turn a great (or painful) call into a teachable moment for the whole team.
A nice touch is its seat model, which separates Recording seats (full capture and analysis) from Insight seats (analytics without recording) and free Listener seats. That lets a mid-market team give managers and stakeholders visibility without paying a full recording license for everyone, keeping team-wide rollout affordable. Integrations cover the usual CRM, dialer and conferencing tools, and revenue/deal insight is available on top of the core coaching layer.
Jiminny does not publish a rate card on its own website; it offers a 14-day free trial and provides custom quotes based on your seat mix, with Listener seats free. Independent trackers put recording seats in the region of $85/user/mo on annual billing, but since this is not vendor-published we treat it as an indicative estimate only. For teams whose priority is coaching and rep development at a friendlier price point than the enterprise leaders, Jiminny is a strong, focused choice.
Pros
- Coaching-first design: scorecards, call libraries, timestamped feedback
- Seat model (Recording / Insight / free Listener) keeps team rollout affordable
- 14-day free trial available to evaluate before committing
- Good fit for mid-market sales and customer-success teams
- Solid CRM, dialer and conferencing integrations
Cons
- No public rate card on its own site — must request a custom quote
- Forecasting depth is lighter than dedicated revenue platforms
- Best value depends on getting the Recording/Insight seat mix right
Ideal for: Mid-market sales and CS teams whose main goal is structured rep coaching and call review, with revenue insight as a secondary need.
6. Salesloft — Best for sales engagement + conversation intelligence
Note: Quote-only — pricing confirmed absent on salesloft.com/pricing (packaged editions, contact sales). · Pricing: No public tiers or amounts. Salesloft sells packaged editions of its Revenue Orchestration platform and directs all pricing questions to sales. Conversation intelligence (the former Drift/Salesloft Conversations) is part of the broader platform rather than a standalone published SKU. · No free plan; platform tour and demo via sales
Salesloft comes at conversation intelligence from the sales-engagement side. It is best known as a platform for running outbound and follow-up cadences — sequencing emails, calls and tasks so reps stay on top of every prospect — and conversation intelligence is woven into that workflow rather than sold as an isolated analytics product. For teams that already want one platform to orchestrate their selling motion, having call recording, transcription, coaching and deal signals living alongside the cadences is a genuine advantage: the same tool that tells a rep what to do next also captures and analyzes what happened on the call.
That integrated positioning is the reason to choose it. Salesloft's conversation intelligence handles the core jobs — recording and transcribing calls, surfacing keywords and talk-time, supporting coaching and scorecards, and feeding deal and pipeline signals back into its broader revenue orchestration layer. If your primary investment is in sales engagement and you would rather not bolt on a separate Gong-style tool, Salesloft consolidates both. Conversely, if you only want conversation intelligence and have no need for cadences, a dedicated tool will be a cleaner fit.
Pricing is quote-only. Salesloft's pricing page publishes no tiers and no amounts, referring to packaged editions and routing buyers to talk to sales. Expect enterprise-tier pricing consistent with the rest of the platform leaders. Pick Salesloft when sales engagement plus conversation intelligence in one system is the goal.
Pros
- Conversation intelligence built into a full sales-engagement / cadence platform
- Consolidates outbound execution and call analytics in one tool
- Coaching, scorecards and deal signals feed broader revenue orchestration
- Strong fit for teams already standardizing on a sales-engagement platform
- Mature integrations across CRM and the sales tech stack
Cons
- Quote-only pricing — no published rates, enterprise budget expected
- Conversation intelligence isn't a standalone SKU; you buy the platform
- Overkill if you want call analytics but not sales-engagement cadences
Ideal for: Sales teams that want one platform for engagement cadences and conversation intelligence together, rather than a standalone call-analytics tool.
7. Attention — Best for real-time AI call guidance
Note: Quote-only — confirmed on attention.com (book a demo; no published pricing). · Pricing: No public tiers or amounts on attention.com — access is via a demo/contact-sales flow. Some third-party directories list indicative tiers (e.g. Starter / Professional / Enterprise around $59 / $149 / $399 per user/mo), but these are not confirmed on Attention's own site, so we report pricing as quote-only and treat those figures as unverified estimates. · No free plan; access via book-a-demo / contact sales
Attention is the most forward-leaning tool on this list, because it does its most valuable work while the call is still happening. Most conversation intelligence is retrospective: it analyzes the recording after the call so a manager can coach later. Attention adds real-time AI guidance that surfaces prompts and battlecards to the rep live, mid-conversation — nudging them through objections, reminding them of the next discovery question, or flagging a competitor mention as it occurs. The idea is to fix winnable calls in the moment rather than diagnosing lost ones afterward.
Around that real-time layer, Attention is a full AI-native sales platform. It records, transcribes and summarizes meetings across calling platforms, auto-generates scorecards against frameworks like MEDDIC and BANT, and — a standout for rep productivity — automatically fills out the CRM after the call, which the vendor positions as eliminating a large share of reps' administrative work. It also automates follow-ups and next steps, pushing the category from analytics toward action and agentic workflows.
Attention publishes no pricing on its website; access runs through a book-a-demo / contact-sales flow. Several third-party directories circulate indicative tiers (commonly cited around $59, $149 and $399 per user per month), but because none of that is confirmed on Attention's own site, we report it honestly as quote-only and treat those numbers as unverified estimates rather than official rates. For teams that want coaching to happen during the call — and want the CRM to update itself afterward — Attention is the most differentiated pick here.
Pros
- Real-time AI guidance coaches reps live, mid-call — not just after the fact
- Auto-fills the CRM after calls, cutting rep admin work significantly
- Auto-generated MEDDIC / BANT / custom scorecards for fast coaching
- Works across existing call-recording and conferencing platforms
- Automates follow-ups and next steps, moving toward agentic workflows
Cons
- Quote-only — no pricing on its own site; circulating tiers are unverified
- Newer, smaller vendor than the established category leaders
- Real-time guidance needs good setup/tuning to deliver value in live calls
Ideal for: B2B sales teams that want real-time, in-call AI coaching plus automated CRM updates, rather than purely retrospective call analysis.
Compared side by side
| # | Tool | Type | Score | Entry price | Best for |
|---|---|---|---|---|---|
| 1 | Gong | Revenue intelligence platform | 4.7 | Custom (contact sales) | overall / enterprise revenue intelligence |
| 2 | Clari | Revenue platform / forecasting | 4.4 | Custom (contact sales) | revenue forecasting & RevOps |
| 3 | Avoma | AI meeting assistant + conversation/revenue intelligence | 4.4 | From $19/user/mo (Startup, billed annually) | SMBs (all-in-one meeting + intelligence) |
| 4 | Modjo | Conversation & revenue intelligence (EU-hosted) | 4.4 | Custom (contact sales) | European sales teams |
| 5 | Jiminny | Conversation intelligence + coaching | 4.4 | Custom (contact sales) | coaching mid-market teams |
| 6 | Salesloft | Sales engagement platform + conversation intelligence | 4.3 | Custom (contact sales) | sales engagement + conversation intelligence |
| 7 | Attention | Real-time AI sales coaching + CRM automation | 4.4 | Custom (contact sales) | real-time AI call guidance |
Pricing snapshot (verified June 2026)
- Gong — No free plan or self-serve trial; book a demo; No public tiers. Priced per user plus a platform fee scaled to the number of users supported; integrations with your existing stack are included at no extra charge..
- Clari — No free plan or trial; request a demo; No public tiers or amounts. Clari positions pricing as tailored to each customer's use case and directs buyers to request a quote; conversation intelligence (Clari Copilot) and forecasting can be bought together or separately..
- Avoma — 14-day free trial (Organization plan, all add-ons, no card); free Viewer/Collaborator seats; Published core tiers (per recorder seat): Startup $19/mo annual ($29 monthly); Organization $29/mo annual ($39 monthly); Enterprise $39/mo (annual). Conversation Intelligence and Revenue Intelligence are add-ons at $29/user/mo each (annual; $35 monthly); Lead Router add-on $19/mo annual. Viewers and Collaborators are always free..
- Modjo — No free plan or trial; book a demo (optimal from 3 reps); No public tiers. Priced per user who records calls, meetings and emails, with volume discounts and scope-based flexibility; the subscription includes listener licenses, platform access, integrations, initial setup and support. Third-party trackers estimate roughly EUR 99/user/mo with a ~15-seat minimum, but Modjo does not publish this — treat it as an indicative estimate, not an official rate..
- Jiminny — 14-day free trial; free Listener seats; No public rate card on jiminny.com — Jiminny offers a 14-day free trial and custom quotes based on your mix of Recording, Insight and Listener seats (Listener seats are free). Third-party trackers estimate recording seats in the region of $85/user/mo (annual), with non-recording Insight seats lower; treat these as indicative estimates, not official pricing..
- Salesloft — No free plan; platform tour and demo via sales; No public tiers or amounts. Salesloft sells packaged editions of its Revenue Orchestration platform and directs all pricing questions to sales. Conversation intelligence (the former Drift/Salesloft Conversations) is part of the broader platform rather than a standalone published SKU..
- Attention — No free plan; access via book-a-demo / contact sales; No public tiers or amounts on attention.com — access is via a demo/contact-sales flow. Some third-party directories list indicative tiers (e.g. Starter / Professional / Enterprise around $59 / $149 / $399 per user/mo), but these are not confirmed on Attention's own site, so we report pricing as quote-only and treat those figures as unverified estimates..
How to choose
Conversation intelligence vs. revenue intelligence: know which you're buying
The two terms are used interchangeably in marketing, but they solve different problems. Conversation intelligence records, transcribes and analyzes sales calls and meetings so you can coach reps, review deals and study what good selling sounds like. Revenue intelligence takes that conversation data and adds pipeline forecasting, deal-risk scoring and RevOps analytics — answering not just "how did that call go?" but "will we hit the number, and which deals are at risk?" Gong and Clari sit firmly on the revenue-intelligence end (Clari leans hardest into forecasting); Jiminny and Attention are coaching-and-conversation-first; Avoma and Modjo span both. Decide which question is keeping you up at night before you shortlist.
CRM integration is non-negotiable
Conversation data is only useful if it flows into the system your team already runs on. Confirm native, two-way integration with your CRM — Salesforce and HubSpot are the common ones — plus your dialer and conferencing tools (Zoom, Google Meet, Microsoft Teams). The best tools don't just log call recordings against the contact; they auto-update fields, push next steps, and feed deal signals back so managers see risk inside the CRM. If a tool only exports transcripts, you'll be doing the integration work by hand.
Pricing transparency: expect to talk to sales
This category is unusually opaque. Of the seven tools here, Gong, Clari, Salesloft, Modjo and Attention publish no public pricing at all — they quote per-user licenses (often with a platform fee or seat minimum) after a demo. Only Avoma lists transparent tiers (from $19/user/mo), and Jiminny offers a trial with custom quotes. Budget accordingly: enterprise revenue-intelligence platforms routinely run into five or six figures annually once platform fees and seat counts are included. When you request a quote, ask explicitly about platform fees, seat minimums, contract length and what's bundled versus an add-on, so you can compare apples to apples.
EU data residency and recording consent
If your team or your prospects are in Europe, where call-recording data is hosted is a real compliance question, not a footnote. Modjo's 100% EU hosting is built for exactly this; some larger vendors offer EU data-residency options but you must confirm it during procurement. Separately, every tool that records calls puts the consent obligation on you: two-party-consent jurisdictions and GDPR require that participants are informed and, where needed, consent to recording. Look for built-in consent prompts, automatic disclaimers, and the ability to disable recording per region. Treat consent configuration as a setup step, not an afterthought.
When an SMB should just use a meeting assistant instead
Be honest about what you need. If your goal is good call notes, searchable transcripts and shareable summaries — not coaching programs, deal-risk scoring or forecasting — a dedicated AI meeting assistant is cheaper and simpler than a full conversation-intelligence platform, and you can graduate later. Avoma is the natural bridge here because it starts as a meeting assistant and lets you switch on conversation and revenue intelligence as add-ons only when your team is ready. A small team running a handful of deals rarely needs enterprise revenue intelligence on day one; start light, prove the habit of reviewing calls, then add analytics when the volume justifies the spend.
Frequently asked questions
What is conversation intelligence software?
Conversation intelligence software automatically records, transcribes and analyzes sales calls and meetings to surface insights that would otherwise be lost. It captures who said what, tracks topics and keywords (like pricing, competitors or objections), measures talk-time ratios, and uses AI to summarize calls, score reps against a playbook, and flag coaching moments. Managers use it to review deals at scale and develop reps without sitting in on every call. Tools in this category include Gong, Avoma, Jiminny, Modjo and Salesloft's conversation features.
What's the difference between conversation intelligence and revenue intelligence?
Conversation intelligence focuses on the call itself — recording, transcribing and analyzing conversations for coaching and deal review. Revenue intelligence is broader: it takes that conversation data and layers on pipeline forecasting, deal-risk scoring and RevOps analytics to predict whether you'll hit your number and which deals are slipping. In practice the two overlap — Gong and Clari do both, with Clari leaning hardest into forecasting — but a coaching-first tool like Jiminny is conversation intelligence, while a forecasting-first platform is revenue intelligence. Buy based on whether your priority is coaching or the forecast.
How much does Gong cost?
Gong does not publish public pricing. Its own pricing page states that licenses are priced per user with an additional platform fee based on the number of users you support, and integrations with your existing stack are included. To get an actual number you must contact sales and request a custom quote, sized to your team. There is no self-serve plan or published rate card, and no free trial — only a booked demo. In practice Gong is one of the more expensive options in the category, aimed at mid-market and enterprise revenue teams.
What are the best Gong alternatives?
The best Gong alternative depends on what you need. For forecasting and RevOps, Clari is the closest enterprise peer. For small and mid-sized teams that want transparent pricing, Avoma starts at $19/user/mo and bundles a meeting assistant with conversation and revenue intelligence add-ons. For coaching-focused mid-market teams, Jiminny is a strong, more affordable pick. European teams that need EU data hosting should look at Modjo. If you want real-time, in-call coaching rather than after-the-fact analysis, Attention is the most differentiated alternative.
Which conversation intelligence tools are best for small businesses?
Avoma is the standout for SMBs because it publishes transparent pricing (from $19/user/mo on annual billing), offers a genuine 14-day free trial with no credit card, and lets you start as a simple meeting assistant before adding conversation and revenue intelligence as paid add-ons. Jiminny is also SMB- and mid-market-friendly thanks to a seat model with free Listener seats and a free trial. By contrast, Gong, Clari and Salesloft are enterprise-oriented, quote-only, and usually more than a small team needs in both cost and complexity.
Do these tools integrate with Salesforce and HubSpot?
Yes — CRM integration is core to every tool on this list, and Salesforce and HubSpot are the most widely supported. The leading platforms offer native, two-way sync: they log call recordings and transcripts against the right contact or opportunity, auto-update CRM fields, push next steps, and feed deal-risk and pipeline signals back into the CRM so managers see them in context. Attention goes furthest by auto-filling the CRM after each call to cut rep admin work. Always confirm the specific integration depth (and your dialer/conferencing tools) for your exact CRM during evaluation.
Is recording sales calls legal, and how does GDPR apply?
Recording sales calls is legal, but the rules depend on jurisdiction and the responsibility sits with you, not the vendor. Some US states (and many countries) require two-party or all-party consent, meaning every participant must be informed and agree to being recorded. Under GDPR, call recordings are personal data: you need a lawful basis, must inform participants, and should honor data-subject rights. Good conversation intelligence tools help with consent prompts, automatic disclaimers and per-region recording controls — but you must configure consent workflows and, for EU data, confirm where recordings are hosted (Modjo offers 100% EU hosting).
What is AI call coaching and how does it work?
AI call coaching uses conversation intelligence to help managers develop reps faster. After (or, with real-time tools, during) a call, the software scores the conversation against a framework or custom scorecard — for example MEDDIC or BANT — highlights what the rep did well or missed, tracks habits like talk-time and monologue length, and flags moments worth reviewing. Managers leave timestamped feedback and build call libraries of best-practice examples. Real-time coaching tools like Attention take it further by prompting the rep live, mid-call, with battlecards and next questions rather than only reviewing the recording afterward.
What does revenue intelligence software typically cost?
It varies widely and most leaders are quote-only. Enterprise revenue-intelligence platforms like Gong, Clari and Salesloft publish no public pricing; they quote per-user licenses, often plus a platform fee or seat minimum, and pricing commonly runs into five or six figures annually depending on team size. SMB-friendly options are far cheaper and transparent: Avoma starts at $19/user/mo (annual) with conversation and revenue intelligence add-ons at $29/user/mo each. Modjo and Jiminny are quote-based; third-party trackers cite roughly EUR 99 and $85 per recording seat respectively, but neither vendor publishes those figures officially.
What is real-time conversation intelligence?
Real-time conversation intelligence analyzes a call while it is still happening and guides the rep live, instead of only reviewing the recording afterward. As the conversation unfolds, it can surface battlecards when a competitor is mentioned, prompt the next discovery question, remind reps to cover key qualification points, or warn when talk-time is one-sided. The goal is to fix winnable calls in the moment rather than diagnosing lost ones later. Attention is the tool on this list built around real-time guidance; most other platforms focus on post-call analysis and coaching.
Should an SMB use a meeting assistant or full conversation intelligence?
If you only need accurate call notes, searchable transcripts and shareable summaries, a dedicated AI meeting assistant is cheaper and simpler than a full conversation-intelligence platform — and you can upgrade later. You should step up to conversation or revenue intelligence when you need structured coaching, scorecards, topic/keyword tracking across many calls, deal-risk signals or forecasting. Avoma is a good bridge because it begins as a meeting assistant and lets you add conversation and revenue intelligence only when you're ready, so small teams aren't forced to buy enterprise analytics before their call volume justifies it.
Which conversation intelligence tool is best for European sales teams?
Modjo is the most natural fit for European teams. It's built in France, offers 100% European data hosting (a major GDPR and data-residency advantage), and provides multilingual support across European languages. Functionally it's a capable mid-market conversation and revenue intelligence platform, optimal from around three reps and up, with coaching, call libraries and deal insight. Pricing is quote-only with volume discounts and no free trial. Larger US vendors may offer EU data-residency options too, but you must confirm that during procurement; Modjo treats EU hosting as the default rather than an exception.
How do I measure ROI from conversation and revenue intelligence?
Tie it to metrics that move revenue, not just usage. Common ROI measures include improved win rates and shorter sales cycles after coaching, higher forecast accuracy (fewer slipped deals) from revenue-intelligence signals, faster ramp time for new reps who learn from call libraries, and hours saved on manual CRM admin and note-taking. Set a baseline before rollout, then compare a coached cohort against a control. Real-time coaching vendors cite close-rate improvements, but you should validate against your own data. The clearest early win for most teams is reclaimed rep time plus more consistent, data-backed deal reviews.