WhatConverts

What is WhatConverts?

WhatConverts is a lead-tracking platform that pulls every form submission, phone call, live-chat conversation, and ecommerce transaction into a single dashboard alongside the marketing source that drove it. Built specifically for performance marketers and agencies, the platform connects calls back to the campaign, ad group, keyword, and landing page that originated them — answering the question every paid-search and SEO team has been asking for two decades: which channels are actually generating revenue.

The core technology is dynamic number insertion (DNI). When a visitor lands on a tracked page, WhatConverts swaps the displayed phone number for a unique tracking number tied to that visitor's session — so a call from a Google Ads visitor uses a different number than a call from an organic search visitor. The platform then records the call, transcribes it, captures caller details, and writes the lead back to your CRM, ad platform, or analytics suite with the original UTM data intact. Form and chat conversions are tracked the same way using JavaScript snippets and integrations with the major form/chat tools.

Where WhatConverts pulls ahead of generic call tracking products is the depth of its marketing attribution. The Elite tier provides multi-click attribution that maps the full sequence of touchpoints leading up to a lead — first click, all clicks, last click, position-based — instead of crediting only the final source. Customer journey mapping shows the lead's path across sessions and devices. Lead intelligence enrichment automatically appends company, title, and industry data to inbound leads. Integrations cover Google Ads, Meta Ads, Microsoft Ads, HubSpot, Salesforce, Zoho, GA4, Looker, Zapier, and several hundred other platforms via API and webhooks.

WhatConverts is priced for serious marketing teams rather than hobbyists. Single-account plans start at $30/month for call-only tracking and scale to $160/month for Elite (calls, forms, chats, multi-click attribution, customer journey, lead intelligence). Agency plans support unlimited client accounts under one bill, starting at $500/month for Plus and rising to $1,250/month for Elite. The 14-day free trial covers all plans without limits. Compared to CallRail, the closest competitor, WhatConverts trades a slightly higher entry price for materially deeper attribution analytics and broader native integrations.

WhatConverts Pricing

WhatConverts pricing is split between Single Account plans (one business) and Unlimited Account plans (agencies managing multiple clients). All plans include a 14-day free trial, unlimited users, and email/phone/chat support.

• Single Account — Call Tracking ($30/mo): Up to 148 tracked phone calls/mo, dynamic number insertion, call recording, basic call reports. Entry tier for businesses tracking calls only.
• Single Account — Plus ($60/mo): 148 calls + 300 forms/chats per month, full marketing attribution, campaign-level reporting. Most common starting plan for performance marketers.
• Single Account — Pro ($100/mo): Same volume as Plus + call flows (IVR routing), custom reports, HIPAA compliance for healthcare lead handling.
• Single Account — Elite ($160/mo): Pro features + multi-click attribution, customer journey mapping, lead intelligence (company/title enrichment). The full attribution stack.
• Agency — Plus ($500/mo): 1,908 calls + 2,500 forms/chats across unlimited client accounts, white-label reports.
• Agency — Pro ($800/mo): 2,325 calls + 3,000 forms/chats, call flows, scheduled reports, HIPAA.
• Agency — Elite ($1,250/mo): 3,158 calls + 4,000 forms/chats, full lead intelligence and journey mapping across every client.

Overage is billed at metered rates per call, form, and chat — typical add-ons are $1–$3 per extra call. Plans can be upgraded or downgraded mid-cycle with prorated billing. The 14-day trial is unrestricted; no card required to start.

Key Features

• Dynamic Number Insertion (DNI): Auto-swap the phone number on tracked pages so every call is tied to its source campaign, keyword, and landing page
• Form Tracking: JavaScript snippet captures form submissions across native HTML forms and integrations with HubSpot, Gravity Forms, Contact Form 7, and others
• Live Chat Tracking: Pull chat conversations from Intercom, Drift, LiveChat, and others into the same lead view as calls and forms
• Call Recording & Transcription: Record inbound calls (where legal), auto-transcribe with searchable text, and pull keywords from conversations
• Marketing Attribution: First-click, last-click, all-click, and position-based attribution models — Elite adds full multi-click journey mapping
• CRM & Ad Platform Integrations: Native integrations with Google Ads, Meta Ads, Microsoft Ads, HubSpot, Salesforce, Zoho, Pipedrive, GA4, Looker Studio, plus Zapier and API
• Call Flows / IVR (Pro+): Route calls based on time-of-day, source, or caller input — "Press 1 for sales" workflows configurable in the dashboard
• Custom Reports (Pro+): Build reports filtered by campaign, source, lead value, conversion type, and any custom field your team tracks
• HIPAA Compliance (Pro+): BAA signing and PHI-safe call recording for healthcare practices required to protect patient information
• Lead Intelligence (Elite): Auto-append company name, industry, employee count, and contact title to inbound leads using third-party data enrichment

Pros & Cons

Best For

Performance marketers and PPC agencies: Teams running paid search, paid social, and SEO who need to map every inbound call back to the keyword, campaign, and landing page that drove it — and write that data into Google Ads/Meta for smart bidding.

Multi-location service businesses: Healthcare practices, law firms, home services, and dealerships with high inbound call volume that need to know which channels are generating qualified leads at each location.

Digital agencies managing client accounts: Agencies running ads, SEO, or full-funnel marketing for 5+ clients who need unlimited-account billing, white-label reports, and lead-source attribution per client.

Sales-led B2B teams: Companies where most pipeline starts as a phone call or form submission, and where marketing needs to defend its budget with revenue attribution rather than impression or click metrics.