Guru
PaidAI-powered enterprise knowledge base with cited, permission-aware answers
⚡ Quick Verdict
Support, sales & ops teams needing trusted, cited answers
Solo users, public-facing wikis, or teams under 10 seats
Self-Serve $25/seat/mo annual (10-seat min) · Enterprise custom
No (30-day free trial)
Cited, permission-aware AI answers
No free plan, 10-seat minimum
Bottom line: Guru scores 4.0/5, a strong governed knowledge layer for teams that need fast, trustworthy, cited answers from a single source of truth. The 10-seat minimum and lack of a free plan make it an investment best suited to established teams.
What is Guru?
Guru is an AI-powered enterprise knowledge management platform that bills itself as the "governed knowledge layer" for company AI. Built by Guru Technologies (getguru.com), it tackles a problem most growing companies share: institutional knowledge is scattered across wikis, Slack threads, shared drives, help-desk tickets, and people's heads, so employees waste time hunting for answers, or worse, act on outdated information. Guru centralizes that knowledge into a single trusted source and surfaces it through AI answers that are cited and permission-aware, meaning every response links back to its source and respects who is allowed to see what.
At the core are Guru's AI Knowledge Agents, which answer employee questions in natural language by pulling from verified company content and connected systems. Unlike a generic chatbot, Guru grounds answers in governed knowledge and shows citations, reducing the risk of hallucinated or stale responses. Verification workflows keep the underlying content trustworthy: cards are assigned owners and expiry dates, so subject-matter experts are prompted to re-confirm information before it goes out of date. Guru meets employees where they already work through a browser extension that overlays answers on any web app, plus native Slack and Microsoft Teams integrations so people can ask questions without switching tabs.
Guru connects to 100+ enterprise tools out of the box, including Salesforce, Zendesk, Confluence, and SharePoint, and layers on enterprise governance such as SOC 2 Type II compliance and permission-aware retrieval. Pricing starts at $25 per seat per month (billed annually) on the Self-Serve plan, which carries a 10-seat minimum, with a usage-based Enterprise tier for larger organizations. There is no free plan, though a 30-day free trial is available. Guru is most valuable for support, sales, and operations teams that need fast, accurate, and verifiable answers, and it is a strong fit for organizations standardizing on an AI search layer rather than a public-facing wiki.
Guru Pricing
Free trial, 30-day free trial with no credit card required. Guru does not offer a permanent free plan; every user who accesses content needs a paid seat.
Self-Serve ($25/seat/mo billed annually, $30/seat/mo monthly), 10-seat minimum (so the practical starting cost is $250/mo annual or $300/mo monthly). Includes enterprise AI search, AI Knowledge Agents with built-in AI usage credits, customizable intranet and wiki, the browser extension, and Slack/Teams integrations.
Enterprise (custom, usage-based), Usage-based pricing rather than per-seat, contacted via sales. Adds advanced security and governance controls, SSO, dedicated success management, SLA guarantees, and the full set of enterprise integrations and compliance features (SOC 2 Type II, and additional controls such as HIPAA/GxP for regulated industries).
Pricing last verified June 2026 from third-party pricing trackers and Guru's site; the public pricing page directs Self-Serve buyers to start a trial and Enterprise buyers to sales. Verify current rates before purchase.
Key Features
- AI Knowledge Agents, answer employee questions in natural language with cited, permission-aware responses drawn from verified company knowledge and connected systems
- Enterprise AI search, search grounded in governed knowledge across all connected apps, returning trustworthy answers rather than raw document links
- Browser extension, overlays Guru answers on any web app so employees get knowledge in the flow of work without switching tabs
- Slack & Microsoft Teams integrations, ask Guru and get answers directly inside the chat tools your team already uses
- Verification workflows, every knowledge card has an assigned owner and expiry date, prompting experts to re-confirm content so answers stay current
- 100+ integrations, connects out of the box to Salesforce, Zendesk, Confluence, SharePoint, and dozens of other enterprise tools
- Customizable intranet & wiki, build an internal knowledge home with announcements, collections, and structured content
- Deep research & chat, multi-step research and conversational AI grounded in your company's own governed knowledge
- Enterprise governance, SOC 2 Type II compliance, permission-aware retrieval, and data-protection controls for regulated organizations
- Analytics & knowledge gaps, usage signals surface what employees search for, what is missing, and which content needs updating
Pros & Cons
Pros
- Cited, permission-aware AI answers reduce hallucinations and respect access controls
- Verification workflows (owners + expiry dates) keep knowledge trustworthy and current
- Browser extension and Slack/Teams integrations deliver answers in the flow of work
- 100+ integrations connect Salesforce, Zendesk, Confluence, SharePoint and more out of the box
- Strong enterprise governance, SOC 2 Type II and permission-aware retrieval
- Purpose-built for support, sales, and ops teams that need a single source of truth
Cons
- No free plan, only a 30-day trial, so there is a real cost to evaluate long term
- 10-seat minimum on Self-Serve makes it impractical for very small teams or solo users
- Enterprise pricing is usage-based and opaque, you must talk to sales for a quote
- Every viewer needs a paid seat; not suited to public, unpaid customer-facing knowledge bases
- Answer quality depends on how well your knowledge is structured and verified
- Overlaps with capabilities increasingly bundled into Slack AI, Microsoft Copilot, and Glean
Best For
Customer support & success teams who need instant, cited answers to resolve tickets faster and keep responses consistent. Sales & revenue teams who want verified product, pricing, and competitive knowledge surfaced inside Salesforce, Slack, and the browser. Operations & people teams standardizing company processes who need a governed single source of truth with owners and expiry dates. Mid-size to enterprise organizations that want an AI knowledge layer with permission-aware retrieval and SOC 2 Type II compliance rather than an open, public wiki.
📋 Good to know
Start a 30-day trial at getguru.com, connect your sources (Slack, Salesforce, Zendesk, Confluence, SharePoint and more), install the browser extension, and import or author knowledge cards with assigned owners.
Guru offers permission-aware retrieval and SOC 2 Type II compliance, with additional controls (e.g. data-loss-prevention masking, HIPAA/GxP) available on Enterprise for regulated industries.
Move from Self-Serve to Enterprise when you need SSO, advanced security and governance, usage-based pricing for large headcounts, dedicated success management, or SLA guarantees.
Low to moderate, asking questions and using the extension is simple, but getting full value requires curating and verifying knowledge cards and setting up owners and integrations.
🔄 Alternatives by use case
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FAQ
What is Guru?
Guru is an AI-powered enterprise knowledge management platform that acts as a governed knowledge layer for company AI. It centralizes verified company knowledge and surfaces it through cited, permission-aware AI answers via Knowledge Agents, a browser extension, and Slack and Teams integrations, so employees get fast, trustworthy answers without hunting through wikis and chat threads.
Is Guru free?
No, Guru does not offer a permanent free plan. It provides a 30-day free trial (no credit card required) so you can evaluate the platform. After the trial, every user who accesses content needs a paid seat, starting on the Self-Serve plan at $25 per seat per month billed annually.
How much does Guru cost?
Guru's Self-Serve plan is $25 per seat per month billed annually (around $30 billed monthly), with a 10-seat minimum, so the practical starting cost is roughly $250 per month. The Enterprise plan uses custom, usage-based pricing and requires contacting sales; it adds SSO, advanced security and governance, dedicated support, and SLA guarantees. Pricing last verified June 2026, confirm current rates with Guru before purchase.
Guru vs Glean, which should I choose?
Both surface cited, permission-aware answers across your connected apps. Guru pairs enterprise AI search with a strong curated-and-verified knowledge base (owners, expiry dates) and a browser extension, making it a great fit for support, sales, and ops teams that want a maintained single source of truth. Glean leans more toward broad enterprise search and an AI work assistant across all company data. Choose Guru if knowledge curation and verification matter most; choose Glean if company-wide search across everything is the priority.
What is Guru best for?
Guru is best for customer support, sales, and operations teams that need fast, accurate, and verifiable answers from a single source of truth. Its cited, permission-aware Knowledge Agents, verification workflows, and in-context delivery (browser extension, Slack, Teams) make it especially valuable for organizations standardizing on an AI search layer rather than a public-facing wiki.
Does Guru integrate with Slack and Salesforce?
Yes. Guru connects to 100+ enterprise tools out of the box, including Slack, Microsoft Teams, Salesforce, Zendesk, Confluence, and SharePoint. Native Slack and Teams integrations let employees ask questions and get cited answers directly in chat, and the browser extension surfaces answers on top of web apps like Salesforce so people get knowledge without switching tabs.
Does Guru keep knowledge up to date?
Yes, this is one of Guru's core strengths. Each knowledge card can be assigned an owner and an expiry date, so subject-matter experts are prompted to re-verify content before it goes stale. Combined with citations on every AI answer and analytics that surface knowledge gaps, this verification model is designed to keep answers trustworthy and current rather than letting documentation rot.
